November 2, 2006




Emerging Digital Strategies

Web fame looking more like the real thing

The first wave of Internet video made it possible for an individual to develop an online fan base and catapult to old-media stardom on TV or in the movies. Soon, the online-only version of media success may prove just as lucrative.   Bloomberg Businessweek (10/30)

Rubel: Start with the start page

Web portal start pages are becoming the hot online ad location, with mainstream media, including The New York Times, USA TODAY and ESPN, launching the Web 2.0 versions of the old-school portal, which can be personalized by users. That is according to Steve Rubel, SVP in Edelman's Me2Revolution practice, who says: "Keep an eye on this space. There's a big battle brewing, and the race is still wide open."   Advertising Age (tiered subscription model) (10/30)

Commentary: It's the data, stupid

Microsoft and Google are "two elephants of personal computing," says John Milan; however, other companies are poised to take "advantage of desktop and Web convergence." The winner, he says, will be whichever is the first to develop applications that help users synchronize data across multiple devices and platforms.   Read/WriteWeb (11/1)

How a tech blog became a Silicon Valley must-read

Michael Arrington's blog TechCrunch often scoops rival blogs and tech publications on major Silicon Valley stories. Not only is the blog a must-read for venture capitalists and technology entrepreneurs, but Arrington himself has morphed into a gatekeeper, reviewing new sites, and even consulting for tech companies and VCs that are part of his reporting beat.   The Wall Street Journal (free content) (11/2)

Other News

The rent is rising in Second Life
CNET (11/1)

Google buys wiki startup
ZDNet/CNET (11/1)

Trends & Research

As Web matures, marketers look for better click data

Major marketers and Web firms are banding together to try to reform current methods of reporting Internet advertising traffic and to devise ways to detect, report and prevent click fraud on search engine advertising.   NYTimes.com (10/29)

Report: Social net ad spending to beat previous forecast by 25%

Citing Google's $900 million deal with MySpace and growing interest in social networks, eMarketer is projecting U.S. advertisers will spend $350 million in the segment, a 25% jump over previous forecasts. By 2010, social network ad spending is expected to make up 8.5% of the $25.2 billion U.S. Net ad market.   Red Herring (11/1)

Search Engine Marketing

Advocates seek FTC regs on Web ads

The Center for Digital Democracy is calling on the Federal Trade Commission to investigate online advertising practices for privacy violations. A draft of a complaint circulated to the media singled out Microsoft's new adCenter for serving ads based on online user behavior. Microsoft attorney Mike Hintze told the San Jose Mercury News, "From what we have read, they have got it all wrong."   San Jose Mercury News (Calif.) (free registration) (11/1),   USA TODAY (10/31)

Keyword approach can falter in e-mail advertising

Users of Google's Gmail are familiar with the off-target, often absurd text ads that sometimes appear in e-mails as a result of keyword matching. Microsoft is experimenting with giving Windows Live Mail Desktop users the option of turning off the ads, but AOL's and Yahoo!'s e-mail services do not analyze the contents of user mail to select ads.   The Wall Street Journal (tiered subscription model) (10/30)

Google's U.K. ad sales top TV Channel 4's

Google's $1.72 billion in U.K. ad sales this year will top revenues at Channel 4, by almost $200 million, as TV and print continue to lose ad share to new media. Meanwhile, online ad sales are booming, posting a 40% hike in the first half of 2006.   The Independent (London) (11/1)

Enabling Technologies

Data from spies now assembled wiki-style

The CIA and other U.S. intelligence agencies have taken a cue from the open-source software used for Wikipedia to develop "Intellipedia," an online compendium of data on sensitive topics gathered from analysts in the spy community. Intellipedia was created to assemble information from a wide variety of sources, in large part to address concerns that pre-war intelligence didn't pay enough attention to dissenting opinions on Iraq's alleged weapons programs.   Los Angeles Times (11/1)

Microsoft offers free domain registration

Starting Nov. 15, Office Live users will be able to get free domain registration and hosting via Microsoft, as well as 25 e-mail accounts mapped to their .com, .net or .org domain. The giveaway service also offers Web design tools and other business-friendly features. The catch, if there is one, is that Microsoft is hoping to attract small-business users to some of its premium features.   NYTimes.com (11/1)

Google offers Gmail service for basic handsets

Google unveiled a Java version of its Gmail service designed to enable mobile phone users to send and receive e-mail on most handsets. Sprint has agreed to preload the application on some devices, but customers of other carriers can download it from the mobile Web.   CNET (11/2),   Forbes (11/2),   The Wall Street Journal (tiered subscription model) (11/2)

Marketer News

Wireless carriers pitch smartphones to mass market

Gone is the era when smartphones were the exclusive domain of business travelers who needed to check e-mail on the go and browse documents on their handsets. Today, wireless carriers are marketing a sleek new breed of smartphones like the BlackBerry Pearl and the Motorola Q to the general consumer market, which is demanding a higher degree of functionality from devices. Worldwide, smartphone shipments are expected to rise 66% to 81 million units in 2006, and may account for 12% of all mobile device shipments in 2007, data show.   The Wall Street Journal (tiered subscription model) (11/2)

SmartQuote
Success usually comes to those who are too busy to be looking for it."
--Henry David Thoreau,
author, philosopher
  
  

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