How these agency chiefs were molded by immigrant backgrounds | Toyota Corolla campaign makes transcultural push | Stoli reaps rewards engaging with the LGBTQ community
April 18, 2019
Highlighting diversity and inclusion in the advertising and media industries
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How these agency chiefs were molded by immigrant backgrounds
S4 Capital's Martin Sorrell, Iris Worldwide's Dipti Bramhandkar and Quiet Storm's Rania Robinson write about how their immigrant backgrounds have influenced their careers in advertising. "Looking in from the outside makes you root for people. The edge is where culture is created. ... The edge is where creativity lives," Bramhandkar writes.
The Drum (free registration) (4/17) 
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Increase Holiday Scale With Hashed Email
Use Hashed Email with The Tapad Graph to associate identified customer digital IDs with unidentified emails customers use to log into walled gardens and to make purchases. Connecting the multiple emails a person has with traditional and cooke-free digital IDs, for a more complete customer view. Read more.
Brands and Campaigns
Toyota Corolla campaign makes transcultural push
Toyota Corolla campaign makes transcultural push
(Toyota USA/YouTube)
Toyota's "Greater Than" campaign for the 2020 Corolla shifts the automaker's focus from specific ethnic groups to a total-market transcultural approach. A Spanish-language spot called "We" promotes authenticity, while Korean-Canadian beatbox artist KRNFX tells viewers to exhibit their skills in "Sound Off."
The Drum (free registration) (4/15),  Automotive News (4/16) 
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Stoli reaps rewards engaging with the LGBTQ community
Stoli is in the midst of its sixth annual LGBTQ bartender competition in 14 cities across the US, which ties in to its "Visibility: Making it Loud and Clear" campaign and is one of numerous events and programs it has hosted in support of the community. Events are more authentic than traditional advertisements, says Lauren Longenecker, senior brand manager of Stoli Vodka, who also noted, "It's important to engage with the community 365 days a year, not just show up for Pride in June and then take the rest of the year off."
Chief Marketer (4/16) 
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AT&T goes all in for equality during the Masters
AT&T sees the Masters Tournament as an opportunity to show its commitment to gender equality and other societal issues and to connect with customers. "There's an incredible audience of influencers, thought leaders, and C-Suite who are dedicated and engaged with the Masters coverage, so it's always been a very effective place for us to tell our business brand story," says Chief Brand Officer Fiona Carter.
Adweek (tiered subscription model) (4/13) 
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Insights from sparks & honey
Examining the algorithms that rule all around us
Algorithms are intrinsic to nearly every technology we touch. Whether it's an ad optimization algorithm or an HR team employing artificial intelligence for resume screening, these decision-making lines of code can (quickly and easily) become racist, sexist, classist and otherwise exclusionary. Viewing this as a key civil rights issue, Senators Yvette Clarke, Cory Booker and Ron Wyden have introduced the Algorithmic Accountability Act, a bill that would require companies to regularly audit their technologies to examine where and how they might be perpetuating systemic inequities.

Tech platforms have largely been self-regulating to date, and as such there is little in place to counter or prevent pervasive algorithmic bias. This bill is likely the first of many measures that we'll see to ensure our tech enables equity and at sparks & honey, we'd say it's a necessary question of Blurred Responsibility and Data Divinity.

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Conscientious Culture
Food waste top of mind for D.C. restaurants
Food waste top of mind for D.C. restaurants
Equinox is among the restaurants in Washington, D.C., working to reduce food waste and has a plan to begin composting leftovers to send to local farmers and incorporating items like carrot peels and strawberry hulls into meals. "I think it's an economic decision; it's an environmental decision; it's a new way of thinking about cooking," says co-owner Ellen Kassoff.
WTOP-FM (Washington, D.C.) (4/17) 
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Research and Report
Poll finds minority groups united on racial equality
Chuck Todd of "Meet the Press" outlines a Pew Research Center survey that found relative unity among minority groups on attitudes of racial equality in the US but splits among white respondents along political lines. "Not surprisingly, whites and minority groups in the United States often see the world through very different lenses," he says.
Yahoo (4/14) 
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Opinion: A diverse workforce leads to authentic connection
Carlos Diaz points to a recent Goya ad as an example of a brand that managed to authentically connect with acculturated Hispanics and their American families, and argues that advertisers can only successfully engage with diverse audiences when their teams are more diverse. "[M]arketers have an unparalleled opportunity to scale diversity by setting clear expectations that their partners will also focus on hiring, retaining and developing multicultural talent," he writes.
Adweek (tiered subscription model) (4/11) 
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Little acts from company leadership can make a big difference when it comes to fostering inclusion.
Suzie Elliott, writing at Fortune
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