"Star Wars: The Force Awakens" draws $1.54B worldwide | Related: "Star Wars" first weekend box-office totals hit $238M in North America | Showtime courts audience for new series "Billions"
January 13, 2016
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"Star Wars: The Force Awakens" draws $1.54B worldwide
"Star Wars: The Force Awakens"
(Andrew Burton/Getty Images)
"Star Wars: The Force Awakens" has brought in $1.54 billion worldwide as of Jan. 5 -- making it the fourth-ranked film in terms of box office earnings. The seventh installment of "Star Wars" has grossed more than "Furious 7" and "Marvel's The Avengers," which brought in $1.515 billion and $1.52 billion, respectively. Domestically, as of Jan. 4, it had generated $750.2 million since opening day -- only $10.3 million behind "Avatar." Vox (1/5), Variety (1/5)
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Box Office Trends
Showtime courts audience for new series "Billions"
Showtime "Billions"
(Frederick M. Brown/Getty Images)
Showtime is partnering with Spotlight Cinemas and Shazam to promote its new drama series "Billions." Spotlight Cinemas will host screenings of the new series in 10 US cities. As part of its deal with Shazam, viewers will have the chance to scan money to access "Billions" content and get an opportunity to possible attend a screening. Adweek (1/4)
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Rentrak: 2015 was the highest grossing year in box office history, globally
Premiere Of Universal Pictures' "Jurassic World"
(Kevin Winter/Getty Images)
Box offices around the world pulled in a record-breaking $38 billion in 2015, according to Rentrak. "Jurassic World," "Furious 7," "Star Wars: The Force Awakens," "Avengers: Age of Ultron" and "Minions" each grossed more than $1 billion worldwide in 2015 -- making them five of the 11 highest revenue-earning films ever created. Entertainment Weekly (1/4)
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Cinema Market News
Report: Cinema ad spending to hit $833M in 2016
Spending on cinema advertising is projected to grow to $833 million this year, according to a report from MyersBizNet. Media Village (1/4)
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Andrew England signs on as National CineMedia CEO
National CineMedia has chosen Andrew England to succeed Kurt Hall as CEO. England previously worked as MillerCoors' chief marketing officer. "Andy is a proven leader with significant media and marketing expertise and a deep understanding of the changes that are taking place in the media marketplace and the opportunities they present for NCM," said Scott Schneider, lead director who has assumed the role of chairman of the board. Deadline.com (1/4), Advertising Age (free access for SmartBrief readers) (1/4), MediaPost Communications (1/4)
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Screenvision, KAOS Connect partner to expand movie theater offerings
Screenvision and KAOS Connect are helping movie theaters boost traffic by hosting non-movie events, like concerts and Broadway shows. Advertisers will also have the option to "integrate into the event programs through promotions, trailers and in-lobby media elements like signage, tables and hand-outs," said Screenvision. KAOS will provide Screenvision with various events this year. Deadline.com (12/17), DigitalCinemaReport.com (12/17), FilmJournal.com (12/17)
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Campaigns and Strategies
"Star Wars" named most social movie of the year
"Star Wars: The Force Awakens" is the year's most-tweeted-about movie, as the subject of 4.9 million posts during opening weekend, Twitter says. Facebook says it had about 140 million "Star Wars"-related interactions over the same period. The movie defied sci-fi trends, with women making up 52% of those joining the conversation on Facebook. SocialTimes (12/21), The Hollywood Reporter (12/21), Deadline.com (12/21)
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Which Golden Globe contender for best motion picture (drama or comedy/musical) was your favorite of the year? 
Vote"Mad Max: Fury Road"
Vote"The Big Short"
Vote"The Martian"
Vote"The Revenant"
With new trailers for "Captain America" and "Batman v Superman" recently premiering, what comic book-inspired movie are you most excited to see in the first half of 2016?
"Batman v Superman: Dawn of Justice"  50.00%
"Captain America: Civil War"  50.00%
Screenvision CEO: Technology will make movies an interactive experience
Going to the movies will likely become an interactive experience by 2020 with the rise of connected technology, Screenvision CEO John Partilla said. Partilla said some of the changes will let marketers connect with moviegoers before, during and after films. Adweek (1/7)
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Cinemas add app-enabled preorders of snacks, drinks
Some moviegoers are using their smartphones to buy food and drinks -- in addition to movie tickets -- at some AMC Theaters and Regal Entertainment locations. The chains are testing mobile applications that allow audiences to order popcorn and other items before they get to the theater as a way of reducing wait times at concession stands. The New York Times (free-article access for SmartBrief readers) (12/13)
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Never fear quarrels, but seek hazardous adventures."
-- Alexandre Dumas,
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