Rethink your digital advertising strategy
Dear Digital Marketer,
How will the changing digital trends influence your future advertising spend? Should you reconsider your 2012 online advertising strategy?
Increase digital ad spend ROI
Marketers, retailers, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. According to eMarketer's latest report "Top Digital Trends for 2012" favorable trends in technology adoption, consumer behavior and content availability have created a perfect storm of opportunity for online and mobile marketers. These developments have been unfolding for the past few years but, but have accelerated with the proliferation of tablet devices, the ongoing strength of smartphones, and increased social sharing of video content.
This white paper discusses:
- Selling your boss on the importance of investing in video ads
- Social metrics need to be more than counting "likes"
- Consumer mobile trends and outlooks
Download this eMarketer Report to get recommendations for aligning your digital advertising spend with 2012 consumer behavior trends.
Download now >