Senate Majority Leader Mitch McConnell on Tuesday pointed a finger at talk radio for creating unrealistic expectations for Republicans. When asked at an event why voters are favoring outside candidates, McConnell said that some talk radio hosts have misled listeners on political topics, including Congress' power.
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In a K2 Intelligence study, advertisers are accusing ad firms and media buyers of receiving kickbacks that are not disclosed or passed to clients. Agencies and clients are not named in the report, which was commissioned by the Association of National Advertisers. Agencies have fired back against the accusations, saying the study was one-sided.
Google's influence and lobbying efforts in Washington, D.C., has been a rising concern for the broadcast and cable industries, particularly in light of the Federal Communications Commission's plan to set aside spectrum for the company and its potential venture into set-top boxes. Google employees have visited the White House 427 times since Barack Obama became president in 2009, a Campaign for Accountability study states.
Radio remains a strong medium, but struggles with embracing digital are a challenge for the industry. Gordon Borrell of Borrell Associates believes that industry executives are holding radio back and that radio will experience a resurgence when longtime executives retire. "Radio, more than other media, is willing to get creative and make advertising work. It's an emotional medium that generates strong affinities in the community," Borrell says.
The spike in connected devices will help drive a surge in internet connectivity, per the Cisco Visual Network Index, which forecasts that 1 billion new users will be connected by the end of the decade. According to Cisco, demand for digital video services will be the greatest driver of growth, accounting for nearly 80% of data traffic by 2020.
The advertising landscape has changed as more viewers watch commercial-free streaming and skip through commercials with their DVRs, leading networks and streaming services to increasingly rely on product placement. NBC's "Saturday Night Live" plans to reduce ad loads by 30% by using branded sketches, while Hulu is using product placement to satisfy advertisers and viewers for its ad-free streaming.
Buzzfeed CEO Jonah Peretti on Monday sent a staff email saying the company was backing out of a $1.3 million advertising deal with the Republican National Committee, due to opposition to presidential candidate Donald Trump's proposed policies. In response, RNC chief strategist Sean Spicer said the RNC never planned to use BuzzFeed and that "[i]t is ironic that they have not ruled out taking money from a candidate currently under investigation by the FBI."
Hear from Rob Walch, vice president of Podcaster Relations for Libsyn; Rob Greenlee, head of content for Spreaker; and Rob McCracken, director of the Digital Solutions Group for The E.W. Scripps Company as they define, differentiate and discuss podcasting and the opportunities the medium presents for radio broadcasters. Listen now.
2016 Celebration of Service to America Awards to Feature Sharon Stone
Sponsorship opportunities are available for the 2016 Service to America Awards. Help industry peers, members of Congress and FCC leadership honor outstanding community service by local broadcasters Tuesday, June 21 at the Andrew W. Mellon Auditorium in Washington, DC. Additionally, Sharon Stone will receive the Service to America Leadership Award, and Southwest Airlines will receive the Corporate Leadership Award. Contact Nate Mann for more information.