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November 3, 2009
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Today's Buzz 
  • Armano: 6 social-media predictions for next year
    This was the year for rapid social-networking growth, but in 2010 you can expect to see social sites looking to narrow their appeal, David Armano predicts. "With groups, lists and niche networks becoming more popular, networks could begin to feel more 'exclusive,'" he writes. Armano also predicts that companies will start to scale their social efforts, more people will use mobile devices to access social networks and more companies will have enforceable social-media policies. Harvard Business Review online/Conversation Starter blog (11/2) LinkedInFacebookTwitterEmail this Story
Learn a Simple 5-Step Framework to Create Effective Buzz Campaigns — Join MarketingProfs and buzz experts Guy Kawasaki, Emanuel Rosen, and Seth Godin for the Grapevine Marketing Series. Don't miss the next event, Friday, Nov. 6: "How Word-of-Mouth Will Save Your Brand," with Andy Sernovitz. Learn more and register today!
Ideas in Action 
  • NHL uses Twitter Lists to target fans
    Twitter Lists are still fairly new, but the National Hockey League has found a great use for them, Jennifer Van Grove writes. The NHL is asking fans to align themselves with their favorite hockey team so they can be grouped together into Twitter lists, allowing the league to monitor individual team fan bases. "It's one of the smartest examples of a business using lists to date," she wrote. Mashable (11/2) LinkedInFacebookTwitterEmail this Story
  • IT software adds social features
    Enterprise IT applications are starting to incorporate social-networking technologies that make it easier to share data and ideas. Some IT departments are resisting the idea, however, because they worry that social applications will take control away from them. "Internal IT is a very fertile ground to disrupt," says a Microsoft developer. "You're going to see some innovative stuff under social collaboration." Datamation (11/2) LinkedInFacebookTwitterEmail this Story
  • Politicians say they prefer social media to mainstream
    Social media has given politicians direct access to voters, and many attest that it's easier for them to get their point across when they don't go through mainstream media. "It really engages my constituents," said St. Louis Mayor Francis Slay. Some journalists say they find social-media savvy politicians helpful, because it makes it easier to find information about them. PBS/MediaShift (11/2) LinkedInFacebookTwitterEmail this Story
PRWeek/MS&L Social Media Survey 2009 — Results of this year's PRWeek/MS&L Social Media Survey show that many marketers still grapple with ways to incorporate social media into their overall marketing and communications strategy. Learn more and request a FREE copy of the PRWeek/MS&L report with findings and ideas.
The Takeaway 
  • 3 tips for an effective social-media strategy
    The companies that are most successful at social media are the ones that don't treat it like "just another tactic," says John Jantsch, author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide." Among his suggestions: Study the medium, use it to connect with customers and try free or cheap tools before spending the big bucks. SmartBrief/SmartBlog on Social Media (11/3) LinkedInFacebookTwitterEmail this Story
  • Using social media to improve search results cheaply
    More companies are turning to social media as a way to optimize search results and generate buzz. You can cut the costs of hiring a pricey search engine optimization consultant by doing some of the legwork yourself, Lee Odden writes. He recommends planning out a strategy for social media and search engine optimization and researching both before outsourcing the work. Online Marketing Blog (11/3) LinkedInFacebookTwitterEmail this Story
  • Spread your social presence beyond usual suspects
    It's important to have a presence on Facebook, Twitter and YouTube, but many companies overlook other platforms where they can reach their audiences, Chris Crum writes. Smaller sites may even be more useful to your business than the big ones, he notes, because "they are more likely to be focused on specific niches." Tagged, Yahoo! Answers and myYearbook make the top 10 list of U.S. social-networking sites. WebProNews (Lexington, Ky.) (11/2) LinkedInFacebookTwitterEmail this Story
  • Secrets of a Facebook spammer revealed
    Facebook became successful through casino ads and spam, writes Dennis Yu, Facebook advertiser and former spam artist. Yu argues that Facebook users are loath to part with money, but can be surprisingly lax about personal data. TechCrunch (11/1) LinkedInFacebookTwitterEmail this Story
Here’s how Twitter is making its service safer
Brand safety is human safety. After all, people are at the core of everything we do. See how Twitter is investing in brand safety through policies, products, and partnerships to make the service a safer place for all.
Featured Content 

  • The big re-tweet
    Like sharing great articles, ideas and resources on Twitter? Share them with us, and we'll publish the most useful submissions for the world to see. Simply add the #sbosm hashtag to the end of your tweet and we'll consider your finds for this newsletter.

    leeodden Social media and search will never be mutually exclusive. LinkedInFacebookTwitterEmail this Story

What used to be cigarette breaks could turn into 'social media breaks' as long as there is a clear signal and IT isn't looking."

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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.

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