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Connecting Foodservice Buyers and Suppliers:

How to Use Online Marketplaces for Value and Growth

Foodservice is big business, and not just for the mammoth grocery store that anchors the local shopping center or the successful chain of quickservice restaurants. Regional and local food manufacturers, suppliers and distributors are leveraging online marketplaces to expand their operations.

Many successful food-product and food-equipment companies already use online marketplaces as a low-barrier-to-entry way to build their brands and drive visibility of their products.

Now, with Amazon Business, even small- and medium-size enterprises can use that same approach to reach hundreds of thousands of business customers across specialized categories, such as foodservice. That trusted Amazon experience that customers have come to know and love at home is now available in a B2B setting with Amazon Business.

In this SmartFocus report, we take a closer look at challenges facing vendors and suppliers in the foodservice industry and how online marketplaces like Amazon Business can help to transform small- and medium-sized business.


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