Target to beef up holiday hiring on sales growth forecast | J.C. Penney turns its eye to men's outdoor apparel | Macy's partners with Parsons to train merchandising team
September 10, 2019
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Target to beef up holiday hiring on sales growth forecast
Target to beef up holiday hiring on sales growth forecast
(Justin Sullivan/Getty Images)
Target will hire 133,000 seasonal staffers this holiday season, and the company is forecasting a 3% to 4% increase in holiday sales over last year. The retailer said Tuesday it will hire 125,000 seasonal employees in its stores, up from 120,000 last year, and 8,000 distribution center staffers to handle an anticipated rise in online orders.
Star Tribune (Minneapolis-St. Paul, Minn.) (tiered subscription model) (9/10) 
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Industry Watch
J.C. Penney turns its eye to men's outdoor apparel
J.C. Penney will launch outdoor apparel shops for men at about 100 stores next month, selling brands including HI-TEC, American Threads and The American Outdoorsman. The department store will also expand its St. John's Bay brand with more rugged and durable pieces in about 600 stores and online, as part of a push to grow its share of the men's outdoor apparel market.
The Dallas Morning News (tiered subscription model) (9/9) 
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Macy's partners with Parsons to train merchandising team
Macy's and the New School's Parsons School of Design have teamed to create a specialized curriculum to help Macy's merchandising teams improve their skills and create a better customer experience. The retailer has also added other employee education programs recently, including a digital training program dubbed Ignite.
Women's Wear Daily (subscription required) (9/9) 
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Apple adds color to its NYC flagship
Apple is still completing renovations to its Fifth Avenue flagship in New York City, but the exterior changes have been unveiled. The familiar glass cube has been covered in an iridescent film that reflects the Apple logo in multiple colors.
Fast Company online (9/9) 
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Other News
Retail Trends
VSCO girls' style gives some older brands a boost
The name of a photo editing app called VSCO that's popular with many teen girls has become synonymous with a laid-back fashion trend. VSCO girls meld beach and streetwear elements, and the trend is driving renewed popularity for brands including Crocs, Pura Vida and Vans.
CNBC (9/10) 
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Timberland campaign highlights commitment to sustainability
Timberland campaign highlights commitment to sustainability
(Tim Boyle/Getty Images)
Timberland has launched an international campaign, "Nature Needs Heroes," to highlight the boot brand's ongoing commitment to sustainability. The brand has planted more than 10 million trees around the world since 2001 and it looks to grow to 50 million by 2024, with the help of partners including Trees for the Future and Great Green Wall.
Glossy (tiered subscription model) (9/10) 
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Primark bets on brick-and-mortar retail growth
UK fashion retailer Primark is bucking the trend toward digital retail, with plans to grow by opening more stores in Europe and the US. The retailer, which doesn't have an e-commerce presence, expects to grow its brick-and-mortar retail portfolio by 1 million square feet next year.
Bloomberg (tiered subscription model) (9/9) 
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NRF News
What the store of the future might look like
The retailers with the best chance of growth are those embracing new retail concepts, says Lee Peterson, executive vice president of brand strategy and design at WD Partners. Peterson outlines the trends driving change and what it takes for retailers to adapt in a world where mobile devices give consumers anything, anywhere, any time on this episode of NRF's Retail Gets Real podcast. Listen and subscribe.
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NRF SmartStat: Sept. 10, 2019
Just 16 retailers are responsible for 73% of store closings so far this year. Source: IHL Group.
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How to consolidate one retailer's multiple digital efforts
Like many retailers, Northgate Market expanded its digital capabilities over the years as they came to market, adding new systems and applications on a project-by-project basis. But the full-service supermarket, which carries a sizeable selection of goods from Latin America, needed a more flexible digital infrastructure to manage data across all channels. Read more about Northgate's new digital platform in NRF's STORES magazine. Read more.
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Chain Restaurant News
Wendy's aims to grow US sales with nationwide breakfast rollout
Wendy's aims to grow US sales with nationwide breakfast rollout
(The Wendy's Company)
Wendy's will expand its breakfast menu nationally next year from the approximately 300 US units that offer it now, the company said. The chain will hire about 20,000 new employees and invest about $20 million to add new breakfast items and extend operating hours at locations around the country.
USA Today (9/9),  The Wall Street Journal (tiered subscription model) (9/9) 
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