Victoria's Secret to update brand image | Target's loyalty program takes aim at occasional shoppers | A conversation with a top designer at J. Crew
September 11, 2019
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Victoria's Secret to update brand image
Victoria's Secret to update brand image
(Rick Kern/Getty Images)
Victoria's Secret and sibling brand Pink will expand their marketing and ad campaigns to include more diverse groups of models, executives said at parent L Brands' investor meeting. The changes come as demand for the brands' style of lingerie has cooled in the face of newer brands like Third Love and Aerie that cater to comfort and offer a wider range of sizes.
CNBC (9/10),  The Wall Street Journal (tiered subscription model) (9/10) 
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Improve Holiday Sales With Shopper Traffic Data
Prepare to have your best holiday season yet by using accurate retail store traffic data across your business. Drive higher conversions and gain insights to optimize staffing and benchmark store performance during your busiest shopping season of the year. Speak To An Expert Today!
Industry Watch
Target's loyalty program takes aim at occasional shoppers
Target's loyalty program takes aim at occasional shoppers
(Scott Olson/Getty Images)
Target's planned national rollout of the Target Circle rewards program next month is designed to draw in consumers who shop with the retailer less often than shoppers who use the Target RedCard. "[W]e saw the opportunity to tap into a full range of shopper types, folks who visit us each week and ... who might only show up once a year," CEO Brian Cornell said.
Modern Retail (9/10) 
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A conversation with a top designer at J. Crew
Chris Benz worked as an assistant at J. Crew 15 years ago and he recently returned to the company in a top design post. He talks about his plans to put his touch on the fashion brand, shares his takes on color and style and covers tips for keeping classic pieces from becoming boring.
The Cut (tiered subscription model) (9/10) 
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The Brick is in growth mode in Canada with omnichannel model
Canadian appliance and furniture retailer The Brick has opened a large-format store in a former Sears store at West Edmonton Mall. Even though Sears left Canada last year after struggling in the country's retail market, The Brick is growing with a new model that melds digital and physical retail.
Global News Online (Toronto) (9/8) 
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Other News
Webinar tomorrow: Uncover Profitable Marketing Tactics for the Holidays
The start of the holiday season is too late to solidify your multichannel marketing strategies; It's time to get started. Learn best practices from retailers like Moosejaw who understand how to maximize revenue during the 2019 holidays and throughout the year. Register now and join us tomorrow at 2pm EDT
Retail Trends
Fashion brands test community marketing
Fashion brands test community marketing
(W Hotels Worldwide/YouTube)
Some fashion brands are expanding their apparel marketing by taking a more community-focused, organic approach and putting their brands into real-life settings where they are made to be worn. Men's activewear brand Rhone plans to begin offering fitness classes at W Hotels in New York and New Jersey, while DTC maternity brand Hatch offers birthing classes for expectant mothers.
Glossy (tiered subscription model) (9/10) 
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Sky Bench helps retailers reinvent the store experience
Integer Group created Dallas-based retail design consultancy Sky Bench to help merchants of all sizes create new shopping experiences that consumers can't find online. "We have to give consumers a reason to get out of their car, park the car, and go into the store," Sky Bench's Kevin Paul said.
D Magazine (Dallas) (9/2019) 
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Designer Misha Nonoo on the changing nature of fashion retail
Designer Misha Nonoo on the changing nature of fashion retail
Nonoo (Dimitrios Kambouris/Getty Images)
Designer Misha Nonoo predicts the eventual end of Fashion Week amid sea changes in the seasonal nature of fashion retail. She also talks about creating the concept of the "Easy 8," with eight pieces that can be combined to create more than 20 looks.
Glossy (tiered subscription model) (9/11) 
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Policy and Government Affairs
Tariffs are proving costly for US importers
Tariffs paid by US importers hit a record $6.8 billion in July, with most of that paid on Chinese goods as a result of tariffs imposed by the Trump administration, according to Tariffs Hurt the Heartland. The 150-member coalition includes NRF and other trade groups worried about the growing US-China trade war and its impact on the US economy.
Fox Business (9/11) 
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NRF News
A whole new perspective on retail
NRF 2020 Vision: Retail's Big Show is where visionary talent will come together and the future of retail technology will come into focus. Over 38,000 retailers from nearly 100 countries are expected to gather to forge new partnerships, try out best-in-class experiences and learn from some of the biggest players transforming retail. The conference will be held in New York City Jan. 12-14. Register by Oct. 4 for the year's biggest savings.
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NRF SmartStat: Sept. 11, 2019
Retailers on this year's Hot 100 list published by NRF's Stores magazine averaged year-over-year domestic sales growth of 9.8%. Source: NRF.
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Hot 100 Retailers: The growth of global grocers
Grocers represent the largest part of the annual Hot 100 Retailers list from NRF's STORES magazine. Three of the first four businesses on the ranking of fastest-growing US retailers are supermarkets owned by foreign companies. At the top is German-based Lidl while the No. 3 slot is held by the El Super chain owned by Mexico's Grupo Comercial Chadraui, and No. 4 is the Time Supermarkets chain owned by Japan's Don Quijote. See the rest of the list.
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Chain Restaurant News
McDonald's to buy startup focused on AI drive-thru tech
McDonald's to buy startup focused on AI drive-thru tech
(Justin Sullivan/Getty Images)
McDonald's will acquire startup Apprente, which is working to use voice technology and artificial intelligence to improve speed and efficiency at the drive-thru. It's the third tech-focused deal for the chain this year, and the staff of Apprente will be the founders of a new group within McDonald's tech team called McD Tech Labs.
Restaurant Business online (9/10),  CNBC (9/10) 
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