Marketers turn to attention metrics for ad performance | Google unveils AI retail tools for holiday season | Head of IG: How to boost content performance
August 28, 2024
News for advertising, marketing and media professionals
Attention metrics are becoming increasingly important for marketers looking for ways to diverse data and measurement strategies. Nearly half of US brands and agencies this year are focused on attention metrics, including audio or visual tracking data signals and survey-based methods.
Introducing Nexxen U Planning, buying, and measuring linear, CTV, and digital together is complicated! Nexxen U is dedicated to transform advertising professionals into certified converged linear, CTV, and digital media masters. Taught by industry experts from top agencies and publishers, you'll graduate feeling fully confident executing converged campaigns. Enroll in Nexxen U today!
Google has incorporated AI into a suite of new retail tools like shopping trend insights, performance summaries and acquisition goal tracking. Search Engine Journal writer Matt Southern believes that the options will help with marketing during a holiday season with just 26 days from Black Friday until Christmas.
Instagram Head Adam Mosseri shares advice for making posts on the social media platform more effective. Mosseri's tips including sharing content on different parts of Instagram such as Reels and Stories, and maximizing collaborative posts by joining with an account that has a larger following.
Meta plans to shut down its Spark AR Studio platform by January, affecting creators and brands currently running campaigns. Meta says it plans to shift its focus to advanced augmented reality experiences and AR glasses.
B2B marketers are turning to video as a tool to take on competition, technological disruption and changing buyer behaviors. Executives from Merkle, LinkedIn and Initiative highlight video's role in building brands, reaching complex buying groups and making emotional connections.
Chuck E. Cheese has created a "Sign-Along" series of videos in collaboration with the American Society of Deaf Children that will launch in the chain's restaurants and on YouTube in September as part of National Deaf Awareness Month. The American Sign Language series is designed to create inclusive experiences for deaf or hard-of-hearing children. The chain is also promoting the series on social media and encouraging customers to support ASDC through a round-up change initiative and a special donation day.
Comic Relief US has launched an expanded Roblox game to help children build community both online and offline and encourage charitable giving. The "Game to Change the World" campaign, in partnership with Nickelodeon, includes a new magical Roblox world, a virtual concert and quests, with the goal of fostering empathy and raising money through in-game purchases.
An NCSolutions survey found that 50% of consumers favor humor in ads on entertainment and social media platforms, ranking it higher than "how to" information (40%) and music (37%). Consumers also prefer short (52%) and funny (48%) ads but are turned off by ads that are too long (55%), make no sense (49%) or are repetitive (46%). Generation Z is particularly influenced by creators, with 60% purchasing products used in creator content.
The Connected Commerce Summit: Retail Reimagined in September will bring together leading executives across the commerce ecosystem for exclusive keynote presentations, peer-to-peer discussions, and engaging breakout sessions. Learn more.
The full report provides a lens into the TV and digital video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity. Part two complements part one and rounds out the full report by revealing insights into the buy-side's selection criteria for investing and measuring KPIs. Download the full report now.