Marketers turn to attention metrics for ad performance | Google unveils AI retail tools for holiday season | Head of IG: How to boost content performance
August 28, 2024
IAB SmartBrief
News for advertising, marketing and media professionalsSIGN UP ⋅   SHARE
Top Story
Attention metrics are becoming increasingly important for marketers looking for ways to diverse data and measurement strategies. Nearly half of US brands and agencies this year are focused on attention metrics, including audio or visual tracking data signals and survey-based methods.
Full Story: eMarketer (8/27) 
LinkedIn X Facebook Email
Introducing Nexxen U
Planning, buying, and measuring linear, CTV, and digital together is complicated! Nexxen U is dedicated to transform advertising professionals into certified converged linear, CTV, and digital media masters. Taught by industry experts from top agencies and publishers, you'll graduate feeling fully confident executing converged campaigns.
Enroll in Nexxen U today!
ADVERTISEMENT:
Marketing Trends
Google has incorporated AI into a suite of new retail tools like shopping trend insights, performance summaries and acquisition goal tracking.  Search Engine Journal writer Matt Southern believes that the options will help with marketing during a holiday season with just 26 days from Black Friday until Christmas. 
Full Story: Search Engine Journal (8/27) 
LinkedIn X Facebook Email
Head of IG: How to boost content performance
Mosseri (Jeff Kravitz/Getty Images)
Instagram Head Adam Mosseri shares advice for making posts on the social media platform more effective. Mosseri's tips including sharing content on different parts of Instagram such as Reels and Stories, and maximizing collaborative posts by joining with an account that has a larger following.
Full Story: Social Media Today (8/26) 
LinkedIn X Facebook Email
Mobile Focus
Meta plans to shut down its Spark AR Studio platform by January, affecting creators and brands currently running campaigns. Meta says it plans to shift its focus to advanced augmented reality experiences and AR glasses.
Full Story: Social Media Today (8/27) 
LinkedIn X Facebook Email
Free eBooks and Resources
Free eBooks and resources brought to you by our sponsors
Company Watch
B2B marketers are turning to video as a tool to take on competition, technological disruption and changing buyer behaviors. Executives from Merkle, LinkedIn and Initiative highlight video's role in building brands, reaching complex buying groups and making emotional connections.
Full Story: The Drum (free registration) (8/27) 
LinkedIn X Facebook Email
Brands & Campaigns
Chuck E. Cheese has created a "Sign-Along" series of videos in collaboration with the American Society of Deaf Children that will launch in the chain's restaurants and on YouTube in September as part of National Deaf Awareness Month. The American Sign Language series is designed to create inclusive experiences for deaf or hard-of-hearing children. The chain is also promoting the series on social media and encouraging customers to support ASDC through a round-up change initiative and a special donation day.
Full Story: MediaPost Communications (free registration) (8/27) 
LinkedIn X Facebook Email
Comic Relief US has launched an expanded Roblox game to help children build community both online and offline and encourage charitable giving. The "Game to Change the World" campaign, in partnership with Nickelodeon, includes a new magical Roblox world, a virtual concert and quests, with the goal of fostering empathy and raising money through in-game purchases.
Full Story: The Associated Press (8/27) 
LinkedIn X Facebook Email
Policy & Research
An NCSolutions survey found that 50% of consumers favor humor in ads on entertainment and social media platforms, ranking it higher than "how to" information (40%) and music (37%). Consumers also prefer short (52%) and funny (48%) ads but are turned off by ads that are too long (55%), make no sense (49%) or are repetitive (46%). Generation Z is particularly influenced by creators, with 60% purchasing products used in creator content.
Full Story: MarketingCharts (8/27) 
LinkedIn X Facebook Email
IAB News
The Connected Commerce Summit: Retail Reimagined in September will bring together leading executives across the commerce ecosystem for exclusive keynote presentations, peer-to-peer discussions, and engaging breakout sessions. Learn more.
LinkedIn X Facebook Email
The full report provides a lens into the TV and digital video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity. Part two complements part one and rounds out the full report by revealing insights into the buy-side's selection criteria for investing and measuring KPIs. Download the full report now.
LinkedIn X Facebook Email
LEARN MORE ABOUT IAB:
About | Join | IAB News | Interactive Resources
Insights & Research | Events
Sharing IAB SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
SHARE
Or copy and share your personalized link:
smartbrief.com/iab/?referrerId=eSrjcNdqNS
The end-of-summer winds make people restless.
Sebastian Faulks,
writer, journalist
LinkedIn X Facebook Email
 
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
CONTACT US: FEEDBACK  |    ADVERTISE
SmartBrief Future
Copyright © 2024 SmartBrief. All Rights Reserved.
A division of Future US LLC
Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.