T-Mobile, Taco Bell take co-branded pop-ups to 3 cities | AT&T, IBM will exchange, networking, cloud services | Experts: 5G health scare based on bad science
July 17, 2019
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T-Mobile, Taco Bell take co-branded pop-ups to 3 cities
T-Mobile, Taco Bell take co-branded pop-ups to 3 cities
(Dia Dipasupil/Getty Images)
T-Mobile has partnered with Taco Bell to launch three co-branded pop-ups named "T-MoBell" in Los Angeles, Chicago and New York, building on the carrier's "Taco Tuesday" Super Bowl campaign to boost downloads of its rewards app. The pop-ups will offer visitors limited-edition T-MoBell Freeze drinks, free tacos, themed merchandise and drop-ins from undisclosed celebrities.
Ad Age (tiered subscription model) (7/16),  MediaPost Communications (7/16) 
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Industry News
AT&T, IBM will exchange, networking, cloud services
AT&T expanded its partnership with IBM in a multi-year agreement under which IBM will provide cloud services and Kubernetes technology to help serve AT&T Business' enterprise clients while AT&T will support IBM's networks by bringing edge computing, internet of things, 5G and multicloud capabilities. The companies also said they will work together to create edge compute platforms.
Light Reading (7/16) 
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Experts: 5G health scare based on bad science
A faulty research report from 2000 is behind unfounded fears that high-frequency 5G radio waves may prove a health hazard, say experts. The report, they explain, failed to recognize that skin protects internal organs against all but the most extreme frequency levels, and associated higher frequencies with higher risk, when the truth is actually the other way around.
The New York Times (tiered subscription model) (7/16) 
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C-band advocates state case before House panel
The House Communications Subcommittee heard testimony from both sides of the C-band spectrum-sharing controversy on Tuesday, with some wireless groups urging a public auction of the 3.5 GHz band and others preferring a marketplace approach. Microsoft, Google and the Wireless Internet Service Providers Association have separately proposed their own plan that focuses on co-channel sharing and giving access to fixed wireless services providers.
Telecompetitor (7/16),  Multichannel News (7/16) 
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Leadership
Bloomin' Brands board chair: Agility matters more than a master plan
Elizabeth "Liz" Smith, executive board chair and former CEO of Bloomin' Brands, which oversees franchises such as Outback Steakhouse, says she remained agile in the face of change by eschewing a master plan. "It's the unforeseen detours and unexpected experiences that have been the most instructive and informative for me," she says.
Forbes (7/12) 
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