AT&T is reportedly in talks with TPG Capital over DIRECTV stock as part of the tech and media giant's effort to reduce its debt. Sources told Reuters that TPG's share wouldn't give it majority ownership, and that DIRECTV's value could be at least $15 billion.
NBCUniversal will close down NBCSN before 2021 ends and start simulcasting some sports events on USA Network during the year. The company, which owns rights to NASCAR races as well as games from English Premier League soccer and the National Hockey League, will also relocate some coverage to Peacock.
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MoffettNathanson reports that 62% of Apple TV+ subscribers are not paying for the service and, among that population, 29% plan to drop it once their free promotional windows expire. Customers on free promotional plans only make up 16% of Disney+ users, and roughly 23% of those watching HBO Max.
Marketing Tech Talk: Using programmatic data to bring in new TV advertisers Connected TV is expected to see a 14.4% increase in spending compared to 2022. Join SmartBrief and industry experts as they discuss how programmatic data and technology can bring new advertisers to TV advertising for the first time. Watch on-demand.
"Godzilla vs. Kong" will appear on HBO Max starting March 26, the same day it starts airing in theaters, and remain available for 31 days. Alexander Skarsgard and Millie Bobby Brown star in the movie alongside the eponymous monsters.
Chief executives of SCTE/ISBE and CableLabs say that the companies' merger will speed up the industry's ability to deploy technology such as 106, DOCSIS 4.0 and wireless networks. They plan to make Cable-Tec Expo a global hybrid event by working with digital tools, but leave it separate from the 4Front conference CableLabs has started holding.
The US Ad Market Tracker shows that spending on advertising rose 7.2% year-over-year during December 2020, marking the fifth month in a row of such growth. Most of the expansion came from marketers in the 10 largest categories, and budgets largely seem to be shifting toward digital media.
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