January 25, 2021
CTAM SmartBrief
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Business First
AT&T is reportedly in talks with TPG Capital over DIRECTV stock as part of the tech and media giant's effort to reduce its debt. Sources told Reuters that TPG's share wouldn't give it majority ownership, and that DIRECTV's value could be at least $15 billion.
Full Story: Reuters (1/22) 
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NBCUniversal will close down NBCSN before 2021 ends and start simulcasting some sports events on USA Network during the year. The company, which owns rights to NASCAR races as well as games from English Premier League soccer and the National Hockey League, will also relocate some coverage to Peacock.
Full Story: Next TV/Broadcasting+Cable (1/22),  Variety online (1/22),  The Wall Street Journal (1/22) 
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There's more to business than the business you're in
There's the business of cleaning up your data, of making your factories smarter, of rethinking how your supply chains work. That's where Deloitte comes in, we deliver a potent blend of acumen and technology to help advance and connect what it takes to excel in business... to the business you're in. See how
Video Evolution
MoffettNathanson reports that 62% of Apple TV+ subscribers are not paying for the service and, among that population, 29% plan to drop it once their free promotional windows expire. Customers on free promotional plans only make up 16% of Disney+ users, and roughly 23% of those watching HBO Max.
Full Story: Variety online (1/22) 
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Marketing Tech Talk: Using programmatic data to bring in new TV advertisers
Connected TV is expected to see a 14.4% increase in spending compared to 2022. Join SmartBrief and industry experts as they discuss how programmatic data and technology can bring new advertisers to TV advertising for the first time. Watch on-demand.
Content Focus
"Godzilla vs. Kong" battle is coming to HBO Max
(Kevin Winter/Getty Images)
"Godzilla vs. Kong" will appear on HBO Max starting March 26, the same day it starts airing in theaters, and remain available for 31 days. Alexander Skarsgard and Millie Bobby Brown star in the movie alongside the eponymous monsters.
Full Story: Next TV/Multichannel News (1/24) 
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Chief executives of SCTE/ISBE and CableLabs say that the companies' merger will speed up the industry's ability to deploy technology such as 106, DOCSIS 4.0 and wireless networks. They plan to make Cable-Tec Expo a global hybrid event by working with digital tools, but leave it separate from the 4Front conference CableLabs has started holding.
Full Story: Light Reading (1/22) 
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Marketing Innovation
Data shows 5 months of ad growth in a row
The US Ad Market Tracker shows that spending on advertising rose 7.2% year-over-year during December 2020, marking the fifth month in a row of such growth. Most of the expansion came from marketers in the 10 largest categories, and budgets largely seem to be shifting toward digital media.
Full Story: MediaPost Communications (free registration) (1/22) 
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CTAM @Work
Decipher Industry Jargon with CTAM Advance 101 - Open Enrollment
From OTT, SVOD and AVOD to PVOD, decipher the acronyms we hear everywhere today related to the video streaming environment and industry overall with CTAM Advance 101. Explore trends, strategies and tactics, new marketing channels, key success metrics and need-to-know industry jargon with our industry guru Craig Leddy. Seating is limited, register today.
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How VR and Immersive are Driving the Big 3 for Broadcasters
As gaming, TV and social interaction increasingly become a single experience, there are more opportunities for broadcasters to develop consumer touchpoints that drive monetization, subscriptions and advertising. On this episode of Thinking Out Loud, host Vicki Lins sits down with Miheer Walavalkar, CEO and Co-Founder of LiveLike, for an insightful conversation on emerging technology and the next era of content consumption. Available on YouTube and all your favorite podcasting platforms. Subscribe to receive notifications of new episodes.
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Guessing what the pitcher is going to throw is 80% of being a successful hitter. The other 20% is just execution.
Hank Aaron,
Major League Baseball right fielder, former record holder for career home runs
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