BBDO has tapped Mark Wahlberg to tout AT&T's Unlimited Plus streaming plan. A 90-second ad features Wahlberg sauntering through film sets, interacting with stars from TV shows and emphasizing how everyone today wants internet and entertainment on demand.
Introducing Viacom's "For All Fankind" What happens when fans and the brands they love come together? The party of the century. Viacom’s latest “For All Fankind” campaign brings fan passion, emotion and engagement to life like never before, and puts you right in the middle of the action.
Serena Williams tries to play with a wooden tennis racket in a mcgarrybowen ad for Intel, while Jim Parsons explains that her poor performance with the racket is like trying to work with an outdated computer instead of the brand's newest processor. The push is running on TV, social and digital.
Pereira & O'Dell created a $4.5 million national campaign for Rover.com, a dog-sitting and care brand, that is running across cable and network TV, digital, out-of-home and social -- including the brand's YouTube channel. Spots pitch the brand as the "The Dog People," highlighting its 100,000+ dog-loving members.
The PR nightmare United Airlines faced after the forcible ejection of a passenger from one of its flights has highlighted the fall of customer service in air travel, writes Redscout's Oz Woloshyn. Airlines need to be transparent about pricing and policies, utilize context to find passengers willing to be bumped and embrace those individuals as heroes in order to create a more positive experience, he writes.
VaynerMedia's Gary Vaynerchuk catapulted the social shop to success by focusing on social platforms and GIFs when founding the company in 2009. The company has evolved from microcontent to storytelling and is now a full-service agency competing with companies such as Deutsch and Droga5.
How agencies and brands can ensure success in 2020 What's next as your organization wraps up 2019 and heads into the new year? What strategies and approaches will work best to remain competitive and attract new business amid rapid digital transformation? Register Now and join marketing leaders from NetSuite and the Belfort Group for a webinar on 10/17 at 2pm EDT, where we discuss how to increase visibility to win new business and current trends in the media landscape.
With the ranks increasing among cord cutters and 71% of internet users turning to OTT devices to watch video, marketers are still looking to crack the code on OTT ad investment. Roku and advertising and analytics platform Innovid have launched a solution that allows marketers to compare linear and OTT data at scale, and a panel talked about the implications of the solution at Advertising Week in New York. Read more
Walrus has been selected as the creative, media and public relations agency of record for organic baby food brand Sprout Foods, replacing incumbents Revolution Digital, Cohn & Wolfe and MBI. It's the first time Walrus has offered a full-service model to a client, an approach it plans to offer to other prospective clients.
Google is letting advertisers buy linear TV ads programmatically via DoubleClick Bid Manager, which will help bridge the gap between digital and traditional television advertising. "For example, an advertiser will be able to measure the lift when someone searches for their brand on Google or YouTube after seeing their TV ad," Google's Rany Ng wrote in a blog post.
Learn from Susan Credle and Carter Murray how they make their dynamic partnership thrive, and in doing so how they ignited a new era of innovation at FCB. You'll leave this session with a better understanding of building a winning culture at your own agency. Learn more.
Storytelling as a modern art involves both tech and design. Learn from an award-winning designer, now Partner at Microsoft Design, how to make great stories with design possibilities and technological realities. You'll also learn how to get diverse teams talking the same language, and how the best creative companies embrace a culture of "makers." Learn more.