BBDO, Wahlberg tout AT&T's Unlimited Plus streaming | Tech, tennis compared in mcgarrybowen's Intel spot with Serena Williams | Pereira & O'Dell launches $4.5M push for Rover.com
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April 25, 2017
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BBDO, Wahlberg tout AT&T's Unlimited Plus streaming
BBDO has tapped Mark Wahlberg to tout AT&T's Unlimited Plus streaming plan. A 90-second ad features Wahlberg sauntering through film sets, interacting with stars from TV shows and emphasizing how everyone today wants internet and entertainment on demand.
Advertising Age (4/24),  The Drum (Glasgow, Scotland) (4/24),  MediaPost Communications (4/24) 
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Introducing Viacom's "For All Fankind"
What happens when fans and the brands they love come together? The party of the century. Viacom’s latest “For All Fankind” campaign brings fan passion, emotion and engagement to life like never before, and puts you right in the middle of the action.
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Tech, tennis compared in mcgarrybowen's Intel spot with Serena Williams
Serena Williams tries to play with a wooden tennis racket in a mcgarrybowen ad for Intel, while Jim Parsons explains that her poor performance with the racket is like trying to work with an outdated computer instead of the brand's newest processor. The push is running on TV, social and digital.
Adweek (4/24),  Campaign US (free registration) (4/24) 
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Pereira & O'Dell launches $4.5M push for Rover.com
Pereira & O'Dell created a $4.5 million national campaign for Rover.com, a dog-sitting and care brand, that is running across cable and network TV, digital, out-of-home and social -- including the brand's YouTube channel. Spots pitch the brand as the "The Dog People," highlighting its 100,000+ dog-loving members.
MediaPost Communications (4/25) 
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Agency Insider
What the United debacle can teach airlines about customer service
What the United debacle can teach airlines about customer service
(Scott Olson/Getty Images)
The PR nightmare United Airlines faced after the forcible ejection of a passenger from one of its flights has highlighted the fall of customer service in air travel, writes Redscout's Oz Woloshyn. Airlines need to be transparent about pricing and policies, utilize context to find passengers willing to be bumped and embrace those individuals as heroes in order to create a more positive experience, he writes.
Advertising Age (4/21) 
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A look at VaynerMedia's rapid success
VaynerMedia's Gary Vaynerchuk catapulted the social shop to success by focusing on social platforms and GIFs when founding the company in 2009. The company has evolved from microcontent to storytelling and is now a full-service agency competing with companies such as Deutsch and Droga5.
Digiday (4/25) 
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Which Brands Spent the Most on Facebook?
Our Social Advertising Recap has the answers. Get an in-depth look at the top 10 advertisers on Facebook in 2018, including insight into how this list compares to the top advertisers across all of digital, and how strategies shift between digital and social platforms. Read the report.
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Agency News
Walrus becomes full-service AOR for Sprout Foods
Walrus has been selected as the creative, media and public relations agency of record for organic baby food brand Sprout Foods, replacing incumbents Revolution Digital, Cohn & Wolfe and MBI. It's the first time Walrus has offered a full-service model to a client, an approach it plans to offer to other prospective clients.
MediaPost Communications (4/21) 
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Media & Technology Trends
Programmatic TV now part of Google's DoubleClick Bid Manager
Google
(Sean Gallup/Getty Images)
Google is letting advertisers buy linear TV ads programmatically via DoubleClick Bid Manager, which will help bridge the gap between digital and traditional television advertising. "For example, an advertiser will be able to measure the lift when someone searches for their brand on Google or YouTube after seeing their TV ad," Google's Rany Ng wrote in a blog post.
Marketing Land (4/24),  VentureBeat (4/24),  The Drum (Glasgow, Scotland) (4/24),  Advertising Age (4/24) 
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Association News
How "Step-Up" Talent with a "Never Finished" Spirit Can Build A Winning Culture
Murray and Credle
Murray and Credle (4A's)
Learn from Susan Credle and Carter Murray how they make their dynamic partnership thrive, and in doing so how they ignited a new era of innovation at FCB. You'll leave this session with a better understanding of building a winning culture at your own agency. Learn more.
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How to Embrace a Culture of Making with Tech and Design
Tim Allen
Allen (4A's)
Storytelling as a modern art involves both tech and design. Learn from an award-winning designer, now Partner at Microsoft Design, how to make great stories with design possibilities and technological realities. You'll also learn how to get diverse teams talking the same language, and how the best creative companies embrace a culture of "makers." Learn more.
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Norman Rockwell,
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