January 15, 2020
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Top Story
Micah Solomon advises that a customer-centric culture begins with crafting a simple statement of purpose that then forms the basis for recruitment, onboarding, internal interactions and customer service. Once this foundation is in place, "positive peer pressure will take over," he writes.
Full Story: Forbes (1/14) 
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A new year…and new career?
2020 was rough. Whether you faced job loss/career uncertainty or if you just want to have a backup plan (you know, just in case), you need to register for Career Day on January 22. Featuring B2B experts from LinkedIn, hiring managers, and interview specialists, all ready to ensure you land your dream job!
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General Insights & Strategies
Facebook users skew female and live in urban areas, while Instagram users also tend to be female and Twitter users tend to be male. Kayla Carmicheal takes a deep dive into the demographics of these and other platforms, including Snapchat, TikTok, YouTube, Reddit and LinkedIn, to help marketers maximize their return on investment.
Full Story: HubSpot (1/15) 
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Separate research from Capgemini and Harvard Business Review shows that customers who have an emotional connection with a company are significantly more valuable, but the dominance of digital engagement means forging those connections is challenging, Danny Tomsett writes. Artificial intelligence is a solution to bringing an emotional side to digital interactions via chatbots that more realistically emulate humans, he writes, though they won't be the only answer.
Full Story: ClickZ (1/14) 
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Optimal character lengths, language for Twitter
(Pixabay)
Ann Wylie presents research that helps marketers find the highest-performing lengths for tweets and Twitter hashtags, and the types of language that work best on the platform. She recommends tweets of 100 characters, hashtags of up to six characters, and advises using news-type sentences that include a subject, verb and object to boost chances of going viral.
Full Story: PR News (1/14) 
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Are You Running Connected TV Ads in 2021?
Last year, Connected TV proved to be an effective direct-response ad channel. This year, marketers must find ways to leverage it for every major shopping event on the calendar. Join the experts from SteelHouse as they detail seasonal CTV strategies designed to drive revenue and more. SIGN UP NOW
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Marketing Technology & Innovation
Google to make third-party Chrome cookies obsolete by 2022
(Google)
Google announced plans to stop the third-party tracking of cookies on Chrome by 2022. Google has sought to work with marketers by developing tools that replace cookies such as a "privacy sandbox," which would enable brands to serve targeted ads with minimal access to personal data, though some are skeptical about the attempt.
Full Story: Digiday (tiered subscription model) (1/14),  Ad Age (tiered subscription model) (1/14),  MediaPost Communications (1/14),  The Wall Street Journal (tiered subscription model) (1/14) 
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The loop isn’t closed until you see a sale.
We believe it — and we stand by it. Because closing the loop on ad spend to sales? It's why we exist. See how we're changing media for good. Media, re-imagined by Target. See How
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Featured Content
Sponsored content from Twitter
5 takeaways from the entertainment conversation
With more people staying home and so many entertainment options available, the way we watch -- and where we talk about it -- is changing. The result: a surge in conversations and video views on Twitter. Read the latest Twitter Conversation Report to find out what your brand can learn from this.
 
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10 of the most creative brands on Twitter
Twitter reveals the top 10 most creative brands of the year. Gatorade, Ben & Jerry's, Uber and Verizon campaigns were among those cited for their quick marketing pivots and understanding of how to create meaningful connections with people on Twitter in 2020 — an unusual year to say the least. See all the winners here.
 
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Analytics & Measurement
Pandora is running an open beta of Test & Tune, which enables marketers to reward individuals who answer a short survey about ad recall and purchase intent with an hour of uninterrupted listening and is being used by StubHub and Procter & Gamble. Test & Tune also includes a sales lift function that provides campaign purchasing data details.
Full Story: Adweek (tiered subscription model) (1/14),  MediaPost Communications (1/14) 
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Can you measure consumer attention? Yes. Here’s how.
Measuring consumer attention has never been so critical for digital advertisers—it's also never been so easy. Take your ad measurement to the next level with attention metrics that reveal how people respond, interact, and engage with your digital campaigns. Download this guide to get started.
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Association News
Complying with the California Consumer Privacy Act of 2018 (CCPA), which went into effect at the start of the year, presents a slew of cascading challenges for marketers. Here's how you can ensure your compliance.
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The REGGIE Awards, the premier industry awards recognizing today's wide-ranging forms of brand activation marketing practices, are accepting entries until Jan. 29.

Enter your most groundbreaking brand activation campaigns of this year in any of 23 award categories. Winners will be announced at the 2020 ANA Brand Activation Marketing Conference, April 22 to 24 in San Diego, Calif.
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If we don't change, we don't grow. If we don't grow, we aren't really living.
Gail Sheehy,
writer, journalist, lecturer
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