Sign up Enter your work email address * I consent to the use of my personal data. In accordance with SmartBrief's privacy policy, including its cookie policy. Complete sign up About Hispanic Marketing Council The Hispanic Marketing Council is the only national trade organization representing the entire Hispanic marketing, communications and media industry. For the past 20 years, as the Association of Hispanic Advertising Agencies and later as AHAA: The Voice of Hispanic Marketing, we have championed the Hispanic market in corporate boardrooms and advocated for increased investment in multicultural marketing strategies - all while ensuring that experts with trusted Hispanic cultural expertise were at the forefront of this discussion. Through our thought leadership initiatives and groundbreaking research, we have helped organizations gain market share, increase revenue and grow profits by reaching and connecting with America's Hispanic consumers. As such, our association has grown to represent more than 45,000 marketing, research and media executives who have trusted Hispanic expertise. Created by SmartBrief, a business news publisher, in partnership with Hispanic Marketing Council. A weekly snapshot of Hispanic marketing with news from eMarketer, AdAge, and other leading sources. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Now you can keep current with your industry without having to sift through the news every day. You don't need to be a member of the association to take advantage of this free service. Welcome to SmartBrief. SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies nonprofits and corporate entities.