DTS AutoStage is a new global connected car platform that its developer Xperi Corp. believes will give radio broadcasters a dynamic new visual presence in car dashboards, where radio increasingly is being challenged by pure-play streamers and Big Tech.
This free ebook, co-produced by Radio World and Xperi, explores the goals and implications of this hybrid radio system, which provides listeners with easy visual navigation, enhanced content discovery, “now playing” information, live presets, a live guide, voice interaction and expanded visual imagery.
The first vehicle with DTS AutoStage is the high-end Mercedes S-Class model; see how real radio stations appear on its dashboard.
Providing insights are Roger Lanctot of Strategy Analytics, Steve Shultis of New York Public Radio, John Clark of NAB PILOT, Steve Newberry of QUU and executives at Xperi led by Joe D’Angelo.
Read it here.