Terri & Sandy created a 30-second spot for Freshpet that stars Meghan Trainor with her four canine companions, singing a custom "I'm a Dog Mom" track. The push is running across streaming platforms, TikTok, Instagram, Facebook and YouTube.

Erica Santiago dives into why short-form videos have continued to be popular, looking at the trend from the viewpoint of consumers and of creators and brands. For example, videos of less than 60 seconds are preferred by 73% of consumers, who can watch them anywhere and scroll through multiple messages, while they can be less costly for brands and creators, though the content still needs to be compelling.

VCCP's "Grab Life by the Claw" campaign for White Claw is urging people to socialize in real life with spots running across linear and streaming TV. One 30-second ad shows a young man carrying a variety pack of White Claw as he visits each of his friends, encouraging them to stop working, scrolling or doing chores to come and hang out instead.

BBDO created a "Connecting Changes Everything" campaign for AT&T that ran during the Masters Tournament and starred Ben Stiller, alongside golfers Jordan Spieth and Rose Zhang. One humorous spot, "Epic Bad Golf Day," shows Stiller hitting increasingly erratic shots that move farther and farther from the golf course, before he finally makes an AT&T satellite call from the mountains to get assistance from Spieth.

Five media buyers give their predictions ahead of the TV upfront season, including a shift in dollars to streaming services, sports and connected TV. "TV and streaming companies need to better package together their social sales options alongside their linear and non-linear assets," says Hugh Scallon of VaynerMedia. "With measurement support, this would create demand unlocks to help brands and agencies find new competitive advantages with both target audiences and cross-screen video content."

Nearly 80% of US TV homes owned smart TV at the end of March with 62% saying they stream content at least once a week over the sets compared to 47% in 2021, Hub Entertainment Research reports. The number of streaming media players remained at 56% in Hub's survey of 16-to-74 year-olds.

With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, legal, and engineering roles need to understand core privacy concepts. This course explains how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem. It is important that organizations fully understand the legal and business implications of 5 newly updated U.S. state privacy laws, and significant legal developments occurring in the EU pursuant to the General Data Protection Regulation. Register today.

New developments in European law continue to pose challenges for digital advertising in 2024. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements. Learn more.