Monday.com's humorous in-house campaign, "The First Work Platform You'll Love to Use," features office workers falling in love with the platform as CGI llamas sing "We Found Love." The campaign, inspired by customer feedback, highlights the platform's indispensability, and is running across performance ads, connected TV and audio with extensive out-of-home ads in transportation hubs in Atlanta, Chicago and New York City, plus 11 Delta lounges.

The future of TikTok remains uncertain as marketers cautiously resume campaigns following a brief shutdown. Some brands are hesitant to fully commit due to ongoing concerns about potential bans, while others are diversifying their strategies to include platforms like YouTube and Instagram. Agencies are preparing for any future disruptions by having flexibility in their contracts and content plans.

AdOmni has launched Smart Video Everywhere to enhance video advertising across channels such as connected TV, online video and digital out-of-home. The platform aims to address media fragmentation -- offering unified cross-channel buying, premium inventory and AI-powered efficiency.

"Many people have grown up on or can easily connect to" Dunkin', which gives it an edge with consumers, says company marketing leader Jill McVicar Nelson. Dunkin' has created a "cinematic universe," with loyal celebrities like Ben Affleck and Sabrina Carpenter appearing in campaigns.

Inclusive marketing is gaining momentum, writes Helen James, CEO of Forsman & Bodenfors London, despite recent setbacks in diversity initiatives at major companies. Brands like Sephora and Vanish are leading with authentic campaigns that resonate with diverse audiences, and technology is being leveraged to ensure inclusivity. "The future of marketing is inclusive, not because it's current but because it's necessary," James writes.

Häagen-Dazs has released teaser films for its first Super Bowl commercial, created with agency nice&frank and Park Pictures director Lance Acord. The teasers, "Engines On" and "The Heist," feature fast-paced action involving a Chevrolet SS Chevelle and a Häagen-Dazs truck.

KeyBank's latest campaign, created by Fallon, uses humor and practical effects to showcase the bank's exceptional customer service. The ads feature bankers in unusual situations, such as inside piñatas and vending machines, to illustrate their willingness to "meet you in the moment." Fallon Creative Director Melissa Hoke emphasizes the importance of practical effects to maintain a human touch in the campaign.

People who watched TV in December spent a record 43.3% of that time on streaming services, Nielsen reports. YouTube led the pack with 11.1%, another record, and Max had the highest increase at 18%.

Streaming services have increased subscription prices over the past five years as they shift from customer acquisition to profitability. Disney+ has raised its ad-free rate by 129% since 2019; Netflix and Apple TV+ have each doubled their prices, while YouTube TV and Paramount+ have also made substantial hikes.

As CTV viewership and ad spending surge, the ad format landscape is evolving rapidly. However, a lack of standardization across platforms is slowing industry growth. IAB's report, Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation, explores how innovation in immersive, interactive ads can benefit both advertisers and viewers, fostering a mutually beneficial ecosystem. Learn more.

In today's rapidly evolving digital landscape, accurately measuring video ad impressions across various channels -- such as web, social media, connected TV (CTV), and linear TV -- has become increasingly complex. The IAB Anatomy of a Video Impression guide delves into these challenges, offering valuable insights and strategies to help advertisers, platforms, and technology providers navigate this intricate terrain. Learn more.