Danone's Q1 prompts confidence in 2024 guidance | Kraft Heinz reveals Mio rebranding | Land O'Lakes CEO Beth Ford makes Time's Most Influential list
April 18, 2024
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Company Watch
Danone's Q1 prompts confidence in 2024 guidance
Danone plant-based dairy alternative brand Silk (Jeff Greenberg/Getty Images)
Danone's first-quarter sales rose 4.1% with volume sales increasing 1.2% year over year, exceeding analyst estimates and prompting a confirmation of 3% to 5% sales growth in 2024.
Full Story: The Wall Street Journal (4/18),  Reuters (4/18) 
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Kraft Heinz reveals Mio rebranding
(Kraft Heinz)
Kraft Heinz has updated the package design for its Mio beverage concentrates as part of a rebrand that aims to boost the brand's appeal to Generation Z consumers.
Full Story: Marketing Dive (4/17) 
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Trends
A pilot project between GoPuff and consumer packaged goods companies such as J.M. Smucker, Nestle, Ferrara, Mondelez and Unilever has expanded nationwide. The partnership enables these companies to conduct last-mile delivery from a dedicated direct-to-consumer site via GoPuff.
Full Story: Consumer Goods Technology News (4/16) 
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New Product Spotlight
Consumer Brands News
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With the increase in EPR legislation around the country and growth of litigation around labeling and marketing claims, its essential for the consumer packaged goods industry to adopt tools and strategies that help brands stay ahead and lean-in on transparency to communicate to consumers and governments how companies are meeting compliance and sustainability goals. This webinar happening on Earth Day, April 22 at 3:00 p.m. ET, will explore new solutions and strategies that are being leveraged to help bridge the knowledge gap for consumers to help increase recycling rates. We will also explore legal pressures, pending updates to the FTC's Green Guides, and the divergence of long-standing standards for the chasing arrows symbols. Learn more and register here.
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If you or your team members work in food safety, then the Consumer Brands HACCP manual is a must-have resource. This popular manual provides key knowledge and practical information for HACCP-related food safety management. Make sure it is available as a reference in your workplace today. Learn more.
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Advertising & Marketing
Essentia Water puts Jimmy Butler on a horse
(Essentia Water/YouTube)
Nestle has created a "Hold My Hydroboost" campaign for Essentia Water that features a short film starring basketball player Jimmy Butler. The spot shows Butler entering a playground on horseback before taking on everyone in a game of H.O.R.S.E. while remaining on the back of his steed.
Full Story: Ad Age (tiered subscription model) (4/16) 
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Major League Soccer's Lionel Messi is partnering with Lay's to offer fans limited-edition merchandise, including a signed jersey. When Messi scores with a chip shot, fans can enter via social with #OhLays.
Full Story: Food & Wine (4/16),  MediaPost Communications (free registration) (4/16),  HispanicAd (4/17) 
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Coca-Cola and fashion retailer Forever 21 have partnered to release a 1970s-inspired clothing, accessory and beauty product collection. "Our co-branded Coca-Cola collection is a celebration of retro Americana, featuring on-trend vintage inspired styles," said Winnie Park, Forever 21 CEO.
Full Story: Women's Wear Daily (4/17) 
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