Carrie Cousins rounds up website design elements that are waning and could signal the need for a redesign. Drop shadows, bold colors, flashing video, infinite scrolling and sidebars are among the fading trends she says won't be missed in up-to-date designs.
How agencies and brands can ensure success in 2020 What's next as your organization wraps up 2019 and heads into the new year? What strategies and approaches will work best to remain competitive and attract new business amid rapid digital transformation? Register Now and join marketing leaders from NetSuite and the Belfort Group for a webinar on 10/17 at 2pm EDT, where we discuss how to increase visibility to win new business and current trends in the media landscape.
Only 35% of US marketers are adhering to Europe's General Data Protection Regulation, according to the Capgemini Research Institute, which Help Net Security attributes to issues such as aligning technology, complexity and costs. "Compliant firms say they are enjoying improved customer trust, brand image and employee morale," writes Ray Schultz.
Google has introduced new privacy options for users across three of its products: Google Maps, YouTube and Google Assistant. For example, incognito mode will be available in Maps; in YouTube, location data will automatically disappear based on your settings; and you can use your voice to remove up to a week's worth of commands or questions in Assistant.
Agency executives polled by Campaign US concur that the TikTok app has a bright future compared to Vine, another six-second video platform. Obviously's Mae Karwowski says, "The key right now for brands is to understand the platform, how people use it, and to make their hashtags appear everywhere," while 180LA's Al Moseley calls hashtag challenges a "holy grail" for TikTok ad monetization and McCann Worldgroup's Sean MacDonald points to the power of the platform's growing "array of advertising formats."
Business-to-business marketers should clearly define objectives for influencer marketing and create influencer personas to make an informed choice about who to partner with based on their industry authority or subject expertise, Ian Truscott writes. Identify what your company can offer influencers, such as audience reach or speaking engagements, and create personalized nurturing programs for each influencer to develop long-term relationships, he advises.
App developers should use the release of Apple's iOS 13 to evaluate testing tools and procedures, Eran Kinsbruner writes. A focused text matrix to cover iOS 13 and older platforms is a critical first step, and a test audit and new lab configuration should follow to support both legacy and new platforms.
Design is a subjective field, often fueled by feedback and a desire for external validation, but Liz Hamburger warns that passion for the job can be diluted by this approach alone. She advises designers to be content and confident with their work, to avoid getting bogged down in side projects and to step back from design work when the role begins to lose its luster.
Debby Richman offers recommendations for marketers to improve their management of social communities, including keeping track of activity by monitoring brand mentions, comments and asking social users for feedback. She also says to connect with social fans daily, respond quickly to customer complaints and share success stories both on social and review sites such as Yelp and Google.
If not, now's your chance. Enter the 2019 MobileWebAwards and prove to the world the quality of your work, recognized by your peers.
Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Provide a link to your creative and pick you industry and format. We'll send our judges to evaluate your entry based on creativity, innovation, impact, design, copywriting and use of the medium. If you have the highest average score in your industry, you're a winner!