Good riddance to these dated website design elements | Report: US marketers lagging in GDPR compliance | New privacy options in Google causes data to disappear
October 3, 2019
WMA SmartBrief
Current News and Ideas for Web Developers and Marketers
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Good riddance to these dated website design elements
Carrie Cousins rounds up website design elements that are waning and could signal the need for a redesign. Drop shadows, bold colors, flashing video, infinite scrolling and sidebars are among the fading trends she says won't be missed in up-to-date designs.
Design Shack (10/2) 
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How agencies and brands can ensure success in 2020
What's next as your organization wraps up 2019 and heads into the new year? What strategies and approaches will work best to remain competitive and attract new business amid rapid digital transformation? Register Now and join marketing leaders from NetSuite and the Belfort Group for a webinar on 10/17 at 2pm EDT, where we discuss how to increase visibility to win new business and current trends in the media landscape.
Report: US marketers lagging in GDPR compliance
Report: US marketers lagging in GDPR compliance
Only 35% of US marketers are adhering to Europe's General Data Protection Regulation, according to the Capgemini Research Institute, which Help Net Security attributes to issues such as aligning technology, complexity and costs. "Compliant firms say they are enjoying improved customer trust, brand image and employee morale," writes Ray Schultz.
MediaPost Communications (9/30) 
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New privacy options in Google causes data to disappear
Google has introduced new privacy options for users across three of its products: Google Maps, YouTube and Google Assistant. For example, incognito mode will be available in Maps; in YouTube, location data will automatically disappear based on your settings; and you can use your voice to remove up to a week's worth of commands or questions in Assistant.
The Verge (10/2),  The New York Times (tiered subscription model) (10/3) 
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Getting the Word Out
Ad agency execs predict bright future for TikTok
Ad agency execs predict bright future for TikTok
(AFP/Getty Images)
Agency executives polled by Campaign US concur that the TikTok app has a bright future compared to Vine, another six-second video platform. Obviously's Mae Karwowski says, "The key right now for brands is to understand the platform, how people use it, and to make their hashtags appear everywhere," while 180LA's Al Moseley calls hashtag challenges a "holy grail" for TikTok ad monetization and McCann Worldgroup's Sean MacDonald points to the power of the platform's growing "array of advertising formats."
Campaign US (tiered subscription model) (10/2) 
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6 ways to create smarter B2B influencer marketing
Business-to-business marketers should clearly define objectives for influencer marketing and create influencer personas to make an informed choice about who to partner with based on their industry authority or subject expertise, Ian Truscott writes. Identify what your company can offer influencers, such as audience reach or speaking engagements, and create personalized nurturing programs for each influencer to develop long-term relationships, he advises.
CMSWire (10/2) 
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Featured Content
Sponsored content from Twitter
Twitter launch puts BMW in the driver’s seat
When it wanted to rev up mass awareness for its new X2 sport activity coupe, BMW naturally turned to Twitter's engaged and highly receptive audience. Millions of video views later, the X2 had found a home in the hearts and minds of car buyers around the globe. Click here to see how BMW steered auto lovers toward its new product launch.
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5 strategies behind a successful launch
Despite enormous changes in the market, most brands launch products, services, and messages the same way they did two decades. A new study from Bain & Co., in partnership with Twitter, identifies the five common strategies behind successful launches. Click here to see if your brand's launch strategy is up to speed.
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Developer Update
Developers face testing challenges with iOS 13
Developers face testing challenges with iOS 13
(Brittany Hosea-small/AFP/Getty Images)
App developers should use the release of Apple's iOS 13 to evaluate testing tools and procedures, Eran Kinsbruner writes. A focused text matrix to cover iOS 13 and older platforms is a critical first step, and a test audit and new lab configuration should follow to support both legacy and new platforms.
App Developer Magazine online (10/2) 
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Design Corner
How to revive your passion for design work
Design is a subjective field, often fueled by feedback and a desire for external validation, but Liz Hamburger warns that passion for the job can be diluted by this approach alone. She advises designers to be content and confident with their work, to avoid getting bogged down in side projects and to step back from design work when the role begins to lose its luster.
Medium (tiered subscription model)/Inktrap (10/3) 
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Small Businesses & Entrepreneurs
Tips to create more engaged social communities
Tips to create more engaged social communities
Debby Richman offers recommendations for marketers to improve their management of social communities, including keeping track of activity by monitoring brand mentions, comments and asking social users for feedback. She also says to connect with social fans daily, respond quickly to customer complaints and share success stories both on social and review sites such as Yelp and Google.
Social Media Today (10/1) 
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Association News
Do you work for an award-winning interactive agency?
If not, now's your chance. Enter the 2019 MobileWebAwards and prove to the world the quality of your work, recognized by your peers.

Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Provide a link to your creative and pick you industry and format. We'll send our judges to evaluate your entry based on creativity, innovation, impact, design, copywriting and use of the medium. If you have the highest average score in your industry, you're a winner!
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