November 21, 2021
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NRF SmartBrief Retail Recap Edition
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Welcome to Retail Recap SmartBrief
In case you missed it:
NRF experts answer your most-asked questions about how the retail industry is faring this holiday, more holiday shoppers are expected Thanksgiving weekend and organized retail theft is a growing concern for retailers.

Coming up this week:
It's the week of Thanksgiving, so explore consumer surveys, historical data, holiday sales forecasts and more at nrf.com/holiday. Plus, David French, NRF's senior vice president of government relations, discusses the latest legislative policy news related to the retail industry.
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What drives shopper decisions?
For brands to open up new ways to drive incrementality, they need to understand who their shoppers are today, and who they could be tomorrow. Join MikMak and LiveRamp as we explore the importance of consumer identity and the power of coupling data with eCommerce insights.
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Weekly SmartStat
Some 108 million consumers plan to go shopping on Black Friday. Source: NRF's Annual November Holiday Consumer Survey, conducted by Prosper Insights & Analytics.
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