Nickelodeon taps into synergy with social media for success | Agency ad buyers seeking more addressable TV inventory | Comcast will invest $50M in Philadelphia gaming arena
March 27, 2019
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Nickelodeon taps into synergy with social media for success
Nickelodeon taps into synergy with social media for success
(Jason Merritt/Getty Images)
Nickelodeon Chief Creative Officer Kim Rosenblum recognizes that part of the network's success comes from it proactively offering its young audience what it desires, as well as including popular social media personalities such as JoJo Siwa and Liza Koshy in its lineup. "It's important to us to be cross-platform and pitching and catching across social and YouTube and our channels," Rosenblum says.
Variety (3/21) 
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Local Television
Agency ad buyers seeking more addressable TV inventory
Cadent, an advanced TV advertising company, estimates that more than 65 million households can be served targeted ads but only about one-eighth of the inventory is available. Ad buyers are particularly interested in inventory offered by Turner, NBCUniversal and other TV networks that enable them to reach households that match specific targeting parameters.
Digiday (free content) (3/21) 
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Comcast will invest $50M in Philadelphia gaming arena
Comcast will invest $50M in Philadelphia gaming arena
Comcast is expanding its gaming wings and has announced plans to invest $50 million to build Philadelphia's Fusion Arena, a 3,500-seat complex that will host competitive video game tournaments. The grand opening is scheduled for 2021, and the arena will include several thousand square feet of LED screens, as well as high-speed internet in the club seats.
BNN Bloomberg (Canada) (3/25) 
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Disney, Fox deal: Signed, sealed and delivered
The Disney-Fox merger culminated last week, bringing together some of the most valuable assets in Hollywood. The merger is expected to fortify Disney's ability to compete against Netflix, as well as give the media giant more leverage over box office revenue when dealing with theaters.
The New York Times (tiered subscription model) (3/20),  The Wall Street Journal (tiered subscription model) (3/20) 
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Cox to roll out OTT for broadband subscribers
Cox Communications is working on the rollout of a streaming service for its broadband-only subscribers, similar to Comcast's Xfinity Flex. Xfinity Flex includes free and paid music and video apps, allows customers to subscribe to pay-TV packages and integrates with the xFi smart home digital dashboard.
Light Reading (3/22) 
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Digital Media
Apple launches streaming news, video and music offering
Apple has just launched a streaming service offering original movies and shows, as well as music, magazine and news coverage. Netflix has chosen not to provide its content through Apple's platform, and HBO's participation is uncertain.
Variety (3/22),  The New York Times (tiered subscription model) (3/22) 
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Comcast launches Xfinity Flex for broadband customers
Comcast is giving broadband customers another reason to stick around with the rollout of Xfinity Flex, a new $5 monthly service that allows internet subscribers to stream movies and TV. The new offering also allows access to other streaming video platforms, such as YouTube, Pluto TV, Netflix and Amazon.
Light Reading (3/21),  The Wall Street Journal (tiered subscription model) (3/21),  Variety (3/21) 
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Programming News
CNN's Zucker leads Turner side of March Madness coverage
CNN's Zucker leads Turner side of March Madness coverage
(Patrick Smith/Getty Images)
CNN President Jeff Zucker has stepped up to lead the Turner Sports side of NCAA coverage in partnership with CBS Sports Chairman Sean McManus. March Madness coverage will see 67 games aired across CBS, TBS, truTV and TNT and online on March Madness Live.
Sports Video Group (3/21) 
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Research and Report
Study: Monthly OTT subscription spending remains the same
A recent study by Parks Associates reveals that consumer spending on subscription over-the-top TV services has not changed in three years, remaining at an average of nearly $8 a month. Changes may be looming, however, with new streamers entering the market, which could increase the number of streaming households, pull subscribers from leader Netflix or raise the average spending amount.
Telecompetitor (3/20) 
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Study: Democrats want more politics in late-night than do Republicans
Data from a survey by Morning Consult and The Hollywood Reporter reveal that Republicans and Democrats differ over not only the political content of late-night shows, but also how much those shows should tackle politics at all. Some 62% of Republicans say they don't want late-night hosts to discuss politics, while the same share of Democrats say they want to hear political views on late-night television.
Morning Consult (3/19) 
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Campaigns and Agencies
Cadillac takes a sensory, social approach for CT5 launch
Cadillac is introducing its CT5 sedan with a social campaign that includes video using "autonomous sensory meridian response," rendering a sensory experience of being inside the vehicle, says Cadillac President Steve Carlisle. The "Sensory Symphony" series is available on the brand's YouTube channel and across Instagram, Facebook and Twitter.
Detroit Free Press (3/18) 
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Papa John's hopes to score with Shaquille O'Neal
Papa John's hopes to score with Shaquille O'Neal
O'Neal (Michael Tullberg/Getty Images)
Papa John's has added Shaquille O'Neal to its board, and the former NBA star will serve as the pizza chain's brand ambassador. O'Neal, who will also invest in nine of the company's Atlanta-area restaurants, aims to help Papa John's restore its image.
The Drum (free registration) (3/22),  TIME online/The Associated Press (3/22),  The Wall Street Journal (tiered subscription model) (3/22) 
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The best book, like the best speech, will do it all -- make us laugh, think, cry and cheer -- preferably in that order.
Madeleine Albright,
first female US secretary of state

March is Women's History Month

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About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telecom operators in every U.S. market. NCC Media meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Charter – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow, and today.

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