Congress scrutinizes social media vape marketing | Reddit users can now share content on Snapchat | Best Buy entices brands with first-party data offerings
October 15, 2019
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Congress scrutinizes social media vape marketing
Congress scrutinizes social media vape marketing
(Prakash Singh/AFP/Getty Images)
The social media marketing of e-cigarettes is under scrutiny by a committee from the House of Representatives as well as the attorney general of Massachusetts. Investigators are interested in the use of bots to generate marketing for vaping products, though several major manufacturers like Juul and Reynolds American say they don't use the technology.
The Wall Street Journal (tiered subscription model) (10/14) 
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Consumer Engagement
Reddit users can now share content on Snapchat
Reddit users can now share content on Snapchat
(Reddit)
Reddit has announced a content-sharing deal with Snapchat, enabling its users to share their posts -- only those that are work-safe and from communities in good standing -- on Snapchat. The shared posts will be labeled with a sticker featuring the Reddit logo, and Snapchat users will then be driven to the Reddit app to view them.
Adweek (tiered subscription model) (10/14),  Ad Age (tiered subscription model) (10/14),  Social Media Today (10/15) 
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Marketing & Sector Solutions
Best Buy entices brands with first-party data offerings
Best Buy is enticing more brands to utilize its first-party data by highlighting its 1.5 billion annual customer website interactions, 2 million visitors each day and potential interest-and-behavior-based targeting, writes Kristina Monllos. Its niche technology focus compared to Target, Amazon and Walmart "may limit the pool of advertisers the company will be able to woo," however, Monllos adds.
Digiday (tiered subscription model) (10/14) 
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Social platforms finding value in audience networks
Social platforms finding value in audience networks
(Pixabay)
Snapchat and TikTok are joining Google, Facebook and LinkedIn in building audience networks to entice brand ad spend, writes Shoshana Wodinsky. Advertisers are finding the networks offer scale and reach at a good value, but some voice concern about the ability to track ad placement and conduct post-campaign analysis.
Adweek (tiered subscription model) (10/14) 
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YouTube invites more brands to utilize AR Beauty Try-On ads
YouTube is giving more brands access to its Beauty Try-On ad format after a limited launch in June. The platform is also adding it to its Masthead ad placement options to boost brand exposure and enhance user discoverability.
Social Media Today (10/15) 
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Featured Content
Sponsored content from Pandora
Industry By the Numbers
Report: DTC brands boost spending, digital leads
Direct-to-consumer brands increased digital, TV and print ad spending 50% on average year-over-year for the second quarter, with the lion's share spent on digital, MediaRadar reports. The leading spenders included SmileDirectClub, Untuckit and Poshmark.
Adweek (tiered subscription model) (10/14) 
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Making It Work
Apple said to prep 5G modem release in 2022
Apple has plans to bring out a 5G modem in either 2022 or early 2023, even as it uses Qualcomm chips to produce an iPhone capable of 5G next year, Fast Company reported. The company may also be planning to price its long-reported SE 2 budget phone at $399, said Ming-Chi Kuo, an Apple analyst.
Light Reading (10/14),  ZDNet (10/14) 
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MMA News
Register Now for INNOVATE to hear about the mobile apps that are changing the world
Many mobile marketers are finding success with a category of apps whose mission is to tackle bigger social issues. At MMA INNOVATE (Nov. 6-7 in Los Angeles), you can learn how to make this kind of profound personal connection. Join three powerful disruptors--Dr. Kortney Ziegler from Appolition, Andrew Glantz from GiftAMeal and Joanna McFarland from HopSkipDrive--for a powerful discussion on the ability of mobile apps to change the world for the better. Don't miss this inspirational session--Register now.
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WEBINAR: The State of eCommerce: Trends for 2020 and Beyond
Join the MMA and Jumpshot for a data-driven perspective on the state of eCommerce today, and the trends that will reshape the industry in 2020 and beyond. Based on an analysis of more than 2 billion digital transactions, Jumpshot will detail specific strategies that brands and retailers can use to build a thriving digital presence and sell more online. Attendees will learn about eCommerce winners and losers, Amazon Insights, Customer Journey Trends and more. Register now - Tuesday, Oct. 22, 2 p.m. EDT
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Ultimately, we can never change someone else's behavior -- we can only change our own.
Jennifer Lopez,
singer, performer, actress
National Hispanic Heritage Month is Sept. 15 to Oct. 15
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