The social media marketing of e-cigarettes is under scrutiny by a committee from the House of Representatives as well as the attorney general of Massachusetts. Investigators are interested in the use of bots to generate marketing for vaping products, though several major manufacturers like Juul and Reynolds American say they don't use the technology.
Reddit has announced a content-sharing deal with Snapchat, enabling its users to share their posts -- only those that are work-safe and from communities in good standing -- on Snapchat. The shared posts will be labeled with a sticker featuring the Reddit logo, and Snapchat users will then be driven to the Reddit app to view them.
Best Buy is enticing more brands to utilize its first-party data by highlighting its 1.5 billion annual customer website interactions, 2 million visitors each day and potential interest-and-behavior-based targeting, writes Kristina Monllos. Its niche technology focus compared to Target, Amazon and Walmart "may limit the pool of advertisers the company will be able to woo," however, Monllos adds.
Snapchat and TikTok are joining Google, Facebook and LinkedIn in building audience networks to entice brand ad spend, writes Shoshana Wodinsky. Advertisers are finding the networks offer scale and reach at a good value, but some voice concern about the ability to track ad placement and conduct post-campaign analysis.
YouTube is giving more brands access to its Beauty Try-On ad format after a limited launch in June. The platform is also adding it to its Masthead ad placement options to boost brand exposure and enhance user discoverability.
Direct-to-consumer brands increased digital, TV and print ad spending 50% on average year-over-year for the second quarter, with the lion's share spent on digital, MediaRadar reports. The leading spenders included SmileDirectClub, Untuckit and Poshmark.
Apple has plans to bring out a 5G modem in either 2022 or early 2023, even as it uses Qualcomm chips to produce an iPhone capable of 5G next year, Fast Company reported. The company may also be planning to price its long-reported SE 2 budget phone at $399, said Ming-Chi Kuo, an Apple analyst.
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