October 7, 2021
SmartBrief on Mainstreet
Stories from the Street
Clothing Underground, a small second-hand clothing shop that got its start in a rented room off of a record store eight years ago, has found its niche, tripled its space and continues to grow in popularity within the Ohio State University community that it serves.
Full Story: The Lantern (Ohio State University) (10/6) 
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Caring for Customers
Pinterest is boosting its efforts to become more of a shopping destination by introducing more promotional features, including a new "slideshow for collections" tool that turns catalogue products into videos and "idea ads" that showcase highlight reels of products. The social platform has also made brands and creators in Brazil, Mexico, Austria, the Netherlands, Spain, Switzerland and Italy eligible for the Verified Merchant Program.
Full Story: MediaPost Communications (free registration) (10/7),  TechCrunch (tiered subscription model) (10/6),  Modern Retail (tiered subscription model) (10/7) 
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Keeping Shop
The US Postal Service has announced that, starting this month, some domestic mail will experience delivery delays -- a slowdown that will affect online retailers going into a holiday season already affected by inventory issues related to worldwide shipping delays.
Full Story: Modern Retail (tiered subscription model) (10/5) 
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Many factors create workplace stress, with the leading issues being low pay, long hours and limited advancement opportunities, according to a survey by the American Psychological Association. Many employees think companies could better support mental health by increasing flexibility.
Full Story: CNBC (10/5) 
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Managing the Money
While larger businesses might seem to have an edge in sales, small businesses can successfully lure customers away from their bigger competitors by knowing where and when to step outside the box by balancing risk assessment and a focus on consumer demands. But first, small-business owners must start by determining if innovations fit within their identity.
Full Story: Forbes (tiered subscription model) (10/5) 
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Small-business owners should choose banks based on the services they need and whether they want in-person or online banking, business writer Susan Guillory recommends. Look for FDIC insurance and low fees, suggests Guillory, who outlines specific options for checking, savings and money market accounts.
Full Story: Nav Small Business Blog (10/5) 
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Tips & Tools
NFTs -- or non-fungible tokens -- are unique data units that represent items such as photos, videos and other digital files that can't be reproduced, writes Tor Constantino. Constantino describes how small businesses can use NFT technology, such as by creating counterfeit-proof coupons and tickets.
Full Story: Inc. (tiered subscription model) (10/7) 
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News You Can Use
Whistleblower claims Facebook dupes advertisers
Haugen during Tuesday's testimony on Capitol Hill. (Pool/Getty Images)
Facebook knowingly failed to disclose that its user base among important demographics shrunk and to discern between single and multiple user accounts, which resulted in "systematically overcharg[ing] advertisers," according to former Facebook employee Frances Haugen in a US Securities and Exchange Commission complaint. Haugen's other allegations include that Facebook failed to remove hate speech, caused harm to teenage mental and physical health and it "promotes global division and ethnic violence."
Full Story: Ars Technica (10/5),  National Public Radio (10/5),  Social Media Today (10/5) 
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About the Editor
Derby Cox
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