New restaurant venture coming to L.A. neighborhood | How to get people talking about your business | Let customers tell their stories, too
October 11, 2018
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Stories from the Street
New restaurant venture coming to L.A. neighborhood
Restaurateur Daniel Patterson and chef Keith Corbin have teamed up to open an affordable restaurant in an undeserved community in Los Angeles. The pair worked together at the now-shuttered Locol concept that Patterson co-founded, and they said they would apply lessons learned from Locol to Alta Adams, which is opening today in Los Angeles' West Adams neighborhood.
Los Angeles Times (tiered subscription model) (10/9) 
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How to Prepare a Stellar Business Presentation
Being adept at selling your ideas is a key skill in advancing your career. Learn from experts at the Kellogg School of Management at Northwestern University about the four steps you need to take to ensure success when presenting your ideas.
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Caring for Customers
How to get people talking about your business
Creating highly shareable content for social media, emphasizing the unique aspects of your business and taking responsibility for mistakes can create positive word-of-mouth marketing for your business, writes Fi Bendall.
SmartCompany (Australia) (10/11) 
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Let customers tell their stories, too
Although storytelling is a great way to improve sales success, it's important to remember customers also have stories to tell. When sales representatives listen to their prospects' tales, they can uncover their motivations, needs, challenges and other relevant information, writes David Brock.
Partners in Excellence Blog (10/8) 
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Keeping Shop
Smart ways to manage technology within your business
Following certain fundamental principles can help a small-business owner make the most of technology. Be sure to put accounts in your name, consider using a password manager and make regular backups of key information, writes Rhonda Abrams.
USA Today (10/10) 
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WSJ cybersecurity tools aimed at small businesses
The Wall Street Journal is launching two tools to help small businesses bolster their cybersecurity. The first tool is a newsletter that will offer cybersecurity tips and other information, accompanied by content including white papers and webinars; the second tool is a two-day training session to help small businesses identify cyberproblems and solutions.
TechRepublic (10/9) 
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Featured Content
Sponsored content from Constant Contact
Understanding the Power of Email Marketing Relationships
For the many small businesses and nonprofits, Fall is the time to prepare for and launch into the race towards year-end goals.Timing is everything, which is why it is important to take this time to really develop strong relationships with your customers and supporters using email marketing. If you wait too long to build this trust, it could be too late to affect your year-end goals. Learn more.
 
4 Things Your Welcome Email Must Do (and Probably Doesn’t)
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Managing the Money
Use customized discount codes to boost your business
Providing customized discount codes to customers can help an online business drive sales without unnecessarily cutting into its margins, writes Cameron Keng. This approach "allows you to track whether each discount code resulted in a specific sale and it avoids the repeated use of the same discount code," he writes.
Forbes (10/10) 
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Insurers help launch association health plans
Health insurers are teaming up with trade groups and chambers of commerce in Michigan and other states to offer lower-cost association health plans to small businesses and contractors. Some AHPs may be leaner than those that meet Affordable Care Act standards, with less comprehensive coverage and fewer benefits, while in other states, regulations have been put in place to ensure access to essential health benefits.
Health Payer Intelligence (10/9) 
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Tips & Tools
Put your personal time on the calendar
Keeping a calendar isn't just for work, says Steven Davis Jr., founder and CEO of Facilities Maintenance Management. "Plan your work time and family time, put it on the calendar and the likelihood of success will drastically increase, both in business and personal/family relationships," he says.
Greater Baton Rouge Business Report (La.) (10/10) 
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News You Can Use
When disaster strikes, companies can step up
Natural disasters are an opportunity for businesses to plan for how they can respond to the needs of those affected while potentially seeing their work covered in the media, writes Robert Foehl a former Target executive and now a professor of business law and ethics. "For those execs especially predisposed to thinking in terms of the bottom line, it is best to think of such assistance as an investment in the community on which your business relies to thrive," he writes.
SmartBrief/Marketing (10/9) 
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The strength of your email list is going to be one of the best ways to help you increase your sales.
Cameron Keng, writing at Forbes
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