Cookie entrepreneur is living her dream | Uncover customer insights with Google Analytics | Don't get caught up with these 10 mistakes
November 27, 2019
SmartBrief on Mainstreet
Stories from the Street
Cookie entrepreneur is living her dream
A health scare spurred Emerald Austin to pursue her entrepreneurial dream, and she opened Royal Gourmet Cookies in March. Austin operates a pop-up location, and she recently sold out of cookies during a grand-opening event.
Signal Tribune (Signal Hill, Calif.) (11/26) 
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Caring for Customers
Uncover customer insights with Google Analytics
To better understand how users are interacting with your website, Syed Balkhi explains several key metrics to track in Google Analytics. Among other things, pay attention to top posts, user demographics and website exit pages, Balkhi writes.
Business (11/26) 
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Keeping Shop
Don't get caught up with these 10 mistakes
Reflecting on his experiences, Martin Zwilling, CEO of Startup Professionals, explains the pitfalls that too many entrepreneurs get caught up in. Instead of rapidly expanding your product line, it's best "to focus and sell more of what you do best," he writes.
Inc. online (11/26) 
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Strategies to engage remote workers during meetings
Strategies to engage remote workers during meetings
Remote workers can get to know each other better when meetings are open early, video and sound are on and leaders pause after asking questions, writes Kevin Eikenberry. "It takes longer for people to speak up in a virtual setting than a face-to-face one, and a good facilitator who waits longer will be rewarded with input and comments," he writes.
Leadership & Learning with Kevin Eikenberry (11/25) 
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Holiday Buying Guides
Recommended buying guides from T3
Managing the Money
How to bootstrap your way to growth
Bootstrapping is often a part of the entrepreneurial process, and one study suggests self-funding contributes to company growth more than bank lending does. Abdo Riani outlines three strategies key to bootstrapping, starting with building partnerships.
Forbes (11/26) 
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Business grant recipients share tips
Entrepreneurs who have received business grants share their strategies for getting this type of funding. For example, Romy Taormina, founder and CEO of Psi Health Solutions, stresses the need to be concise and follow the grant application directions to the letter.
Nav Small Business Blog (11/26) 
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Tips & Tools
Understanding introverted employees
Introversion isn't a simple one-note personality trait, writes The Myers-Briggs Company senior consultant Michael Segovia. Understanding introversion in the workplace means being sensitive to how introversion might manifest and how to accommodate multiple personality traits during meetings and other work functions.
Training magazine (11/21) 
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News You Can Use
Not enough workers means smaller manufacturers turn to automation
Automation could change the operations of small and midsize manufacturers by helping make up for the shortage of skilled workers, Rich Blake writes. New York's state-supported Buffalo Manufacturing Works is an example of how organizations are helping small manufacturers with automation.
Forbes (11/26) 
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Editor's Note
SmartBrief will not publish Thursday, Friday
In observance of Thanksgiving in the US, SmartBrief will not publish Thursday and Friday. Publication will resume Monday.
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I know what it's like to be an employee, and I want to be able to provide a lot of things to my employees. I really want to be an amazing employer -- where I can provide benefits.
Emerald Austin, owner of Royal Gourmet Cookies, as quoted by the Signal Tribune
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