The Perfect Granola looks to grow while giving back | Tips for crafting an effective sales funnel | How to reduce churn and improve customer retention
February 7, 2019
SmartBrief on Mainstreet
Stories from the Street
The Perfect Granola looks to grow while giving back
Building on an idea to help food pantries and other organizations, Michele Liddle started The Perfect Granola. Its products are now on the shelves of several major retailers, including Walmart.
WHEC-TV (Rochester, N.Y.) (2/6) 
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Caring for Customers
Tips for crafting an effective sales funnel
An effective online sales funnel can help small-business owners turn website traffic into leads and sales, writes Jovana Vujnic, founder of Bumper Leads. She describes the different parts of the funnel and notes the importance of using effective calls to action at each step.
SmartCompany (Australia) (2/7) 
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How to reduce churn and improve customer retention
Consider factors such as customer attachment in your industry and what specifically connects buyers to your products when deciding which customers to prioritize during retention efforts, writes Howard Tullman. In addition, ensure your company's actions are encouraging retention by taking steps to improve ease of use, communication or other areas as needed.
Inc. online (2/5) 
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Keeping Shop
Don't let these business tasks fall by the wayside
If your business has hit a roadblock to growth, it could be that you're the problem, Victor Snyder writes. It's important to delegate tasks effectively and to implement scalable business systems, he adds.
Small Business Trends (2/6) 
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Managing the Money
Financing options for entrepreneurs
Small businesses have a number of options when they need financing, writes Steve Strauss, author of "The Small Business Bible." In addition to traditional loans, consider entering business plan competitions, pursuing invoice factoring or raising money through crowdfunding.
USA Today (2/6) 
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Tips & Tools
How to overcome nagging, negative thoughts
Obsessing about work problems stresses people unnecessarily unless they shift their focus to solutions, write Liz Fosslien and Mollie West Duffy. At this point, realize what is and isn't within your control, assign action to the former and remember every negative thought isn't automatically a truth.
TIME magazine (2/5) 
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News You Can Use
Lawmakers reintroduce bill on retirement savings
House lawmakers have reintroduced 2018's Retirement Enhancement and Savings Act in an effort to increase workers' savings in retirement plans sponsored by employers. The bill would increase the tax credit for certain small-employer pension plans while providing additional tax credits to companies that offer 401(k) automatic enrollments, among other provisions.
Pensions & Investments (free access for SmartBrief readers) (2/6),  ThinkAdvisor (free registration) (2/5) 
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Flexibility, freedom to set rates among reasons women start businesses
Women account for 40% of new entrepreneurs today, according to a report from American Express, and they start businesses for numerous reasons, including the flexibility to work when they want. Women also can overcome the gender pay gap by charging what they're worth, and they have more control over their future by starting their own companies, Caroline Castrillon writes.
Forbes (2/4) 
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We're now going to be a multimillion-dollar company, which is unbelievable.
Michele Liddle, owner of The Perfect Granola, as quoted by WHEC-TV
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