How company leaders can start moving toward retirement | Marketing tips to drive customers to your store | CSR can help firms build better relationships
August 8, 2018
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Stories from the Street
How company leaders can start moving toward retirement
With retirement still a few years in the future, Aureus Asset Management CEO Karen Firestone began shifting tasks to her team. She then took advantage of the extra time to focus on new responsibilities, such as pursuing writing and speaking engagements.
Harvard Business Review online (tiered subscription model) (8/7) 
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Caring for Customers
Marketing tips to drive customers to your store
Replying to online reviews, focusing on the curb appeal of your store and setting up a loyalty program are among the tactics business owners can use to drive traffic to their retail stores, writes Gabrielle Pickard-Whitehead.
Small Business Trends (8/7) 
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CSR can help firms build better relationships
Corporate social responsibility can help companies connect with their buyers if done properly, writes Lain Hensley. Although implementing a meaningful, effective CSR policy can be challenging, it can also inspire employees and show customers your company has a purpose beyond profit.
Sales & Marketing Management (8/6) 
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Keeping Shop
What you should know about business contracts
Business contracts are important tools for setting boundaries and expectations for the people you work with, writes attorney Ally Lozano. She discusses four contract types that can be used to define your relationships with employees, vendors and others.
Forbes (8/7) 
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Delegate without abdicating your responsibility
Delegating is a great way to manage time better, build people's skills and discover leadership potential, but crisis management, responsibility for outcomes and modeling the desired culture are the jobs of leaders, writes Dan Rockwell.
Leadership Freak (8/5) 
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Managing the Money
A guide to Social Security obligations
Employers must follow their obligations under the Federal Insurance Contributions Act related to workers' Social Security benefits. Adam Uzialko explores these requirements and how to calculate them.
Business News Daily (8/7) 
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Tips & Tools
Be choosy when it comes to clients
Be choosy when it comes to clients
(Pixabay)
Your clients reflect your business and affect your reputation, which is why it's important to be purposeful when choosing who you work with, writes Les Kollegian. Consider walking away if clients don't treat you with respect, are only focused on price and don't understand the skills you bring to the table, he writes.
MediaPost Communications (8/6) 
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Why some employees stay silent in meetings
Employees may be reluctant to speak up in meetings for several reasons, including fear of not being able to find the right words, writes Anett Grant, CEO of Executive Speaking. In addition, they may be worried about seeming overbearing or unsure about their ideas.
Fast Company online (8/5) 
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The power of curb appeal shouldn't be underestimated as part of your retail marketing strategy.
Gabrielle Pickard-Whitehead, writing at Small Business Trends
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