Baked treats are key to a successful food truck | How to grow a customer advocacy program | Infographic: 116 ideas to inspire social visuals
August 13, 2019
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Stories from the Street
Baked treats are key to a successful food truck
After taking time off from work to care for her daughter, Rhonda Henthorne started her own business called The Ridgeville Bakery complete with a pink food truck. Henthorne is interested in reaching as much of the community as possible and creating foods that work for people with dietary restrictions.
Berkeley Independent (S.C.) (8/12) 
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Caring for Customers
How to grow a customer advocacy program
Verint's Nancy Porte offers three ways business-to-business marketers can improve customer experience by cultivating brand advocates. She recommends that customer advocacy programs be managed by dedicated staff, that marketers help brand ambassadors shape their storytelling and that incentives such as reward points are offered to encourage participation.
CustomerThink (8/9) 
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Infographic: 116 ideas to inspire social visuals
Mark Walker-Ford shares an infographic that offers 116 visual inspiration tips for social marketers. Ideas are categorized by shareable images, info images, videos, print images, brand images and PDFs.
Social Media Today (8/13) 
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Keeping Shop
How one business thrived in a turbulent economy
Deborah Sweeney, CEO of My Corporation, got started as an entrepreneur during the fallout of the Great Recession. The keys to success during economic turbulence include becoming comfortable with change, keeping your team updated and informed, and reviewing financial projections, she writes.
The Story Exchange (8/12) 
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HR needs to recognize key times in employees' lives
How HR responds to memorable situations in an employee's life -- the first day of work or a birth, for example -- can affect the employee's opinion of the company, says Aaron McEwan of Gartner. "When we identify the moments that matter to employees, we have clear next steps for HR to take action on to improve the employee experience," McEwan says.
Gartner (8/6) 
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Managing the Money
The cashless options giving cash a run for the money
While Sweden has gone cashless and pay options are increasingly digital, cash transactions still have a place in the financial world? Here is a look at the many ways people are conducting financial transactions and how those moves are affecting the banking system.
Business News Daily (8/9) 
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Tips & Tools
A guide for scheduling Instagram posts from your desktop
Social media trainer Jenn Herman shares step-by-step directions for publishing and scheduling Instagram posts from a desktop without having to use third-party tools. She explains how to access and use Creator Studio to get the job done.
Social Media Examiner (8/12) 
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Great teams have clear roles and work together
Successful teams possess a high social sensitivity, don't compete with each other and have clear roles within the group, writes David Robson. He cites research suggesting that high-performing teams rely on collective wisdom and have leaders who are willing to listen and understand.
BBC (8/7) 
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I just started baking cakes one day and gave [one] to a lady in Ridgeville [in South Carolina], who encouraged me to start a business. She kind of helped me; she led me everywhere I needed to go.
Rhonda Henthorne, owner of The Ridgeville Bakery, as quoted by the Berkeley Independent
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