Books provide a respite during tough times | How marketers are managing social content remotely | 10 ways to improve remote team management
March 30, 2020
SmartBrief on Mainstreet
Stories from the Street
Given the increase in social isolation amid the coronavirus pandemic, John Pyska, owner of Big John's Books, has seen a rise in patrons stocking up on books in the past few weeks. Pyska is trying to keep everyone safe by enhancing sanitation measures and allowing only three or four customers in the store at once.
Full Story: Lethbridge Herald (Alberta) (3/28) 
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Caring for Customers
Social media marketers took to Twitter to share how they're managing working from home, swapping tweets about the challenges of not being in the office with colleagues and the best tools they've found for remote working. They also shared thoughts on how the pandemic has shifted content planning schedules, why it's essential to be able to react in real time in the current climate and how teams are staying connected virtually.
Full Story: Social Media Today (3/27) 
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Keeping Shop
With more companies going into survival mode, a number of entrepreneurs share their experiences grappling with the challenges of the pandemic. For example, Wildfang CEO Emma McIlroy notes that her apparel business has amassed too much inventory.
Full Story: The Business Journals (tiered subscription model)/Portland, Ore. (3/26) 
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Public relations executives can take steps to better manage employees who are working offsite, writes Michael Kling. He has culled tips from leading experts that can help, such as HackerOne's Marten Mickos who suggests creating a virtual watercolor and using select online tools, and Cowan & Company Communications' Cathy Cowan who discusses the importance of accountability.
Full Story: Glean Info (3/26) 
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Managing the Money
Small businesses that need access to cash might benefit from economic injury disaster loans or the paycheck protection program under the new stimulus act. Financial planner Brian Thompson offers detailed information about both of these options.
Full Story: Forbes (3/29),  Inc. (3/29) 
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Tips & Tools
Social media allows a way to share news and updates during a crisis, but business owners should make sure their social media communication plans line up with best legal practices, Jeff Steen writes. Steen outlines five social media practices to know, including to take warnings from government agencies seriously and avoid political criticism.
Full Story: Inc. (3/27) 
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News You Can Use
The Federal Reserve has launched several lending programs during the past few weeks to keep the US economy afloat amid the coronavirus pandemic, but the central bank is expected to go further. Congress has given the Fed $454 billion and a mandate to provide capital to businesses, states and cities, an activity usually left to elected officials.
Full Story: The Wall Street Journal (tiered subscription model) (3/29) 
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About 3 million US restaurant employees have been laid off this month as restaurants closed their doors during the coronavirus outbreak, according to a National Restaurant Association survey. Forty-four percent of respondents reported closing restaurants temporarily, 3% said they had closed permanently and 11% reported expectations that they'll close for good within a month.
Full Story: Restaurant Hospitality online (3/26) 
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Reading keeps you occupied from thinking about other things, and it's one of those things, I think, that actually expands your imagination. That is something we all need right now.
John Pyska, owner of Big John's Books, as quoted by the Lethbridge Herald
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