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October 22, 2013
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News for marketers on the boomer and senior markets
  Marketing 
 
  • Sobieski goes after boomer vodka drinkers with "Silver" campaign
    Sobieski Vodka is looking to correct a spirits-marketing landscape that "act as if people over the age of 35 don't matter," according to Chester Brandes, president and CEO of Imperial Brands. A "Sobieski Silver" program offers group activities, education events and bar-tending lessons at social clubs. "People really appreciated events that reflect their vibrant, social lifestyles -- a refreshing change from the pitches for hearing aids, reverse mortgages and financial consulting," Brandes says. MediaPost Communications/Marketing Daily (10/15) LinkedInFacebookTwitterEmail this Story
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  Technology 
  • Field is wide open to delight seniors with targeted high tech
    Technological devices designed to serve the very old are too often dreary and unappealing, lacking the inventiveness of the many high-tech devices that serve other purposes and age brackets, writes Laurie Orlov. That leaves open a wide field. "If [customers] have a moment where they realize that their low expectations have been exceeded, that there is something delightful ... wouldn't that be cool?" Orlov writes. Aging In Place Technology Watch (10/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends and Insights 
  • U.S. places 11th in global retirement rankings
    The Melbourne Mercer Global Pension Index, which ranks the retirement income systems of 20 countries, has placed the U.S. 11th on its list, giving it a grade of C. Denmark took first place, with the Netherlands and Australia placing second and third. The index looks at factors including plan design, sustainability and plan governance. ThinkAdvisor (10/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  SmartQuote 
Be bold in what you stand for and careful what you fall for."
--Ruth Boorstin,
writer and poet


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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

 
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