Reading this on a mobile device? Try our optimized mobile version here:

October 22, 2013
Sign up | Forward | Archive | About Us 
News for marketers on the boomer and senior markets
  • Sobieski goes after boomer vodka drinkers with "Silver" campaign
    Sobieski Vodka is looking to correct a spirits-marketing landscape that "act as if people over the age of 35 don't matter," according to Chester Brandes, president and CEO of Imperial Brands. A "Sobieski Silver" program offers group activities, education events and bar-tending lessons at social clubs. "People really appreciated events that reflect their vibrant, social lifestyles -- a refreshing change from the pitches for hearing aids, reverse mortgages and financial consulting," Brandes says. MediaPost Communications/Marketing Daily (10/15) LinkedInFacebookTwitterEmail this Story
Media Planning to 50+ Consumers.
Discover the best media strategy for your online campaign and know your marketing investment has every advantage to generate a positive ROI. Immersion Active's 50+ Online Media Mix Strategy gives you a tool to better understand your consumers and recommend the best media mix and placements for your campaign. Learn more or contact today.
  • Field is wide open to delight seniors with targeted high tech
    Technological devices designed to serve the very old are too often dreary and unappealing, lacking the inventiveness of the many high-tech devices that serve other purposes and age brackets, writes Laurie Orlov. That leaves open a wide field. "If [customers] have a moment where they realize that their low expectations have been exceeded, that there is something delightful ... wouldn't that be cool?" Orlov writes. Aging In Place Technology Watch (10/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends and Insights 
  • U.S. places 11th in global retirement rankings
    The Melbourne Mercer Global Pension Index, which ranks the retirement income systems of 20 countries, has placed the U.S. 11th on its list, giving it a grade of C. Denmark took first place, with the Netherlands and Australia placing second and third. The index looks at factors including plan design, sustainability and plan governance. ThinkAdvisor (10/15) LinkedInFacebookTwitterEmail this Story
  • Other News
Be bold in what you stand for and careful what you fall for."
--Ruth Boorstin,
writer and poet

LinkedInFacebookTwitterEmail this Story

Subscriber Tools
Print friendly format | Web version | Search past news | Archive | Privacy policy

Contact Immersion Active
Immersion Active
44 N. Market Street
Frederick, MD 21701
(301) 631-9277
About Immersion Active
Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

 Recent Immersion Active SmartBrief Issues:   Lead Editor:  Stephen Yusko
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.® Legal Information