Founder of Shipt launches new venture | NYSE smooths path for direct listings by startups | Startup offers $10K incentive to leave Bay Area
November 27, 2019
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The Lead
Founder of Shipt launches new venture
The entrepreneur behind Shipt, Bill Smith, has launched a new startup called Landing that aims to bring people a more flexible experience with apartment rentals. The new San Francisco-based startup is currently only available in six US cities, but plans to be operating in 30 cities worldwide by the end of next year.
The Business Journals (tiered subscription model)/Birmingham, Ala. (11/26),  Bloomberg (tiered subscription model) (11/26) 
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Today In Startups
NYSE smooths path for direct listings by startups
The New York Stock Exchange said it filed with the Securities and Exchange Commission for the go-ahead to take companies public through direct listings as an alternative to initial public offerings. Direct listings don't require the restrictions on stock sales by insiders that are customary with IPOs.
Reuters (11/26) 
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Startup offers $10K incentive to leave Bay Area
Startup offers $10K incentive to leave Bay Area
(Justin Sullivan/Getty Images)
Doug Ludlow, CEO of startup MainStreet, said an incentive program to encourage workers to move out of the San Francisco Bay Area has attracted a lot of interest. "This $10,000 incentive is really a way to capture people's imagination and let them know that there are other places to live where you're going to have a fantastic job," Ludlow said.
Yahoo (11/26) 
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Make Your Startup Better
Tech startups, investors adapt to new realities
A few high-profile tech businesses have suffered heavy losses to their value this year, and that has prompted an attitude shift among investors and entrepreneurs. Startups are increasingly focused on achieving profitability, and venture capital deals are taking longer to complete than they would have six months ago, investors say.
The Wall Street Journal (tiered subscription model) (11/26) 
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Column: How to prepare for selling your startup
Serial entrepreneur Joe Procopio offers advice on how to prepare for the sale of your startup. "There will be no time between the initial interest from the acquirer and microscope time, so you'll need to have all your ducks in a row before you put your company on the market," he writes.
TechCrunch (tiered subscription model) (11/27) 
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Funding, IPOs and Acquisitions
When Entrepreneurs Fail
Cryptocurrency startup closes due to lack of money
Gladius Network, a cryptocurrency startup which raised over $12.7 million through its initial coin offering in 2017, filed for dissolution last week. "Despite our best efforts, the company no longer has funds to continue operations," Gladius said in a statement.
The Next Web (11/26) 
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Editor's Note
SmartBrief will not publish Thursday, Friday
In observance of Thanksgiving in the US, SmartBrief will not publish Thursday and Friday. Publication will resume Monday.
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Entrepreneurs are like addicts; we don't know when to quit.
Joe Procopio, entrepreneur, writing in TechCrunch
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