October 8, 2021
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The Lead
Special-purpose acquisition company Supernova Partners Acquisition Company II will take Rigetti Computing, a startup that develops quantum computing hardware, public through a merger. The transaction gives Rigetti a $1.5 billion valuation.
Full Story: GeekWire (10/6) 
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Today In Startups
Marketing software startup Alembic, which uses artificial intelligence algorithms to extract customer insight from activity, has gained $9.5 million in its seed round. The software can track years of media posts and provides Google Analytics integration.
Full Story: VentureBeat (10/7) 
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As work shifts to remote and hybrid strategies, it is important that corporate culture adapt to accommodate these changes. Tips for creating a supportive environment include running team-building events and encouraging open conversations.
Full Story: Entrepreneur (10/7) 
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SmartBrief Originals
Starting a business or becoming a CEO without immediately thinking about succession is like "skydiving without a will," writes Steve McKee, co-founder of McKee Wallwork + Co. "Beginning formal planning seven or more years in advance of your anticipated exit is ideal, because it provides the most flexibility and opportunity to ensure that your succession plan -- and the company itself -- fires on all cylinders at the correct time," he writes.
Full Story: SmartBrief/Leadership (10/6) 
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Make Your Startup Better
Fast growth is a vital quality in startups looking to raise funding and compete in the marketplace, but the "move-fast-and-break-things" approach can be detrimental to product quality and long-term success, Contractbook CEO Niels Martin Brochner writes. "You need more of an artist's perfectionism and less of a manufacturer's efficiency when you go from expanding a product in size to improving the user experience," Brochner writes.
Full Story: Forbes (tiered subscription model) (10/8) 
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5 strategies that enhance text marketing
(Sean Gallup/Getty Images)
Text marketing that complies with regulations not only reduces the risk of fines but also delivers relevant, timely messages on the most used smartphone app, Mobivity CEO Dennis Becker writes. Five practices -- ranging from securing consent to fulfilling opt-out requests and paying attention to time zones -- build a positive digital experience, Becker notes.
Full Story: QSR (10/7) 
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Funding, IPOs and Acquisitions
When Entrepreneurs Fail
New entrepreneurs and small-business owners tend to make some of the same mistakes when it comes to money matters within the first year of business. The good news is, with careful planning, errors can be avoided by taking steps such as separating your personal and business finances, hiring professional financial advisors and setting prices for goods and services at a stronger baseline.
Full Story: Business Insider (tiered subscription model) (10/7) 
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Editor's Note
SmartBrief will not publish Monday
In observance of Columbus Day in the US and in recognition of Indigenous Peoples Day, SmartBrief will not publish Monday. Publication will resume Tuesday.
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About the Editor
Candace Chellew
Candace Chellew
Hi, it's your SmartBrief on Entrepreneurs editor! Thank you for reading and subscribing. I know you don't need to read SmartBrief on Entrepreneurs. Rather, you're here because you are dedicated to creating your new venture, securing the capital you need to scale your ideas and understanding the market you're pursuing.

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However, plenty of great athletes and entrepreneurs succeed in their respective fields by using their competitive resilience as fuel - despite the odds being stacked against them.
- DeJuan Wright, as written in Business 2 Community
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