May 11, 2021
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Antitrust allegations against tech giants build
A growing number of developers and software companies are lodging complaints against Amazon, Apple, Facebook and Google, claiming the technology giants are using their size and power to crush competition or demand a share of smaller companies' profits. The formation of trade groups and growing concern about Big Tech's power among governments is making it easier for small agencies to come forward.
Full Story: Protocol (5/10) 
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Digital transformation in the bag
Consumer & retail organizations are counting on the CIO to drive digital transformation. See where IT leaders are focusing. Download now
Smart Home
Parks Associates reports that 42% of broadband households lack smart appliances, and those in charge have no intent to purchase them. Lower prices or bundles would entice 17% of those respondents into buying.
Full Story: Media Play News (5/10) 
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From Blue Chips to Startups
Security vulnerability found in Apple AirTags
(James Morgan/Getty Images)
Apple AirTag microcontrollers can be re-flashed, allowing the devices to be reprogrammed for nefarious uses, researcher Thomas Roth found. Apple has yet to publicly acknowledge Roth's discovery, but Ars Technica writer Jim Salter predicts that Apple will prevent nonstandard AirTags from accessing its network.
Full Story: Ars Technica (5/10),  NDTV (India) (5/10) 
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Tech News
OpenWiFi from the Telecom Infra Project is the next step in the initiative's goal of a unified, seamless Wi-Fi network. The OpenRoaming technology, which is already active in parts of London, lets users move between hot spot coverage areas without needing to reconnect.
Full Story: TechRadar (5/10) 
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Retail Trends
Social media is changing the way consumers buy, so it's important for retail, consumer packaged goods and e-commerce startups to prepare the technology and strategy needed for a virtual component, says Sid Mookerji, managing director at Silicon Road Ventures. As the social commerce trend grows, in-store experiences could include augmented reality, and payments could be made via text message, Mookerji says.
Full Story: Crunchbase (5/10) 
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Association News
Technology companies are challenging themselves to be part of the solution in fighting climate change, setting ambitious targets to reduce the carbon emissions produced by their organizations and supply chains. Learn more.
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COVID-19 brought to light not only the US technology industry's reliance on offshore chip manufacturing but also how sudden fluctuations in consumer demand and inaccurate forecasting can gravely impact product production outputs. It also raised awareness for the need to grow domestic chip production capability as the growth curve for technologies continues to expand. In this complimentary report, CTA's experts provide timely analysis of key factors in the chip shortage crisis as well as US policy considerations. Download now.
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Fundamental to responding to any public health crisis is access to data and resources that are timely, accurate and flexible. As part of the Technology & Standards Spring Forum, hosted by the Consumer Technology Association, hear industry experts from the American College of Cardiology, Microsoft and SSM Health explore the opportunities to leverage and improve health data. Watch now.
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May is Asian American and Pacific Islander Heritage Month
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