Marks to serve as new president of National CineMedia | "Captain America: Civil War" debuts at $181M in US | Spotlight partnership brings Vimeo films to indie theaters
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May 11, 2016
CAC SmartBrief
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Top Story
Marks to serve as new president of National CineMedia
Cliff Marks
Marks (NCM)
National CineMedia has made Clifford Marks its new president, promoting Marks from his previous role as president of sales and marketing. Marks has been with NCM for 14 years, during which time "he has successfully inspired the sales team to new heights," NCM CEO Andy England said in statement. release (5/9) 
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Box Office Trends
"Captain America: Civil War" debuts at $181M in US
"Captain America: Civil War"
(Valerie Macon/AFP/Getty Images)
"Captain America: Civil War" closed its opening weekend in the US with $181.79 million in ticket sales, which compares to the $65 million and $95 million, the first two "Captain America" movies took in, respectively. In its international debut, the movie took in $200 million, playing in 14 markets abroad and opened at the No. 1 spot in all of the locations.
Vox (5/9), (5/1) 
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Spotlight partnership brings Vimeo films to indie theaters
Vimeo will have its short films played in a selection of US art house and independent theaters after cementing a partnership with Spotlight Cinema Networks. "Spotlight’s educated, affluent audience and theaters specializing in the best of independent films and luxury cinema, are very much in line with the Vimeo audience and make them the perfect theatrical partner for this program," Vimeo's Richard Bloom said.
TechCrunch (4/12) 
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"Jungle Book" at the top of the box office for 3 weeks
"The Jungle Book"
(Ian Gavan/Getty Images)
"The Jungle Book" held the No. 1 spot at the box office, for three straight weeks following the release of the live-action adaptation. The movie brought in a total of $684.8 million in its first three weeks.
BBC (5/2) 
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Cinema Market News
Screenvision names Hegarty as creative chair
John Hegarty
Hegarty (D Dipasupil/Getty Images)
Screenvision Media recently announced John Hegarty as the company’s new creative chair. Hegarty's most recent work involved writing and directing Project Everyone's global cinema ad.
Advertising Age (free-article access for SmartBrief readers) (5/2) 
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National CineMedia posts $76.2M in Q1 revenue
National CineMedia reported first-quarter revenue of $76.2 million, which outpaced analyst expectations. Full-year revenue is projected to come in between $463 million and $473 million. Associated Press (5/11) 
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Campaigns and Strategies
Jordan Smith to appear at "I Hope You Dance, The Power and Spirit of Song" event
Jordan Smith, winner of TV competition "The Voice," will appear at the theater event "I Hope You Dance, The Power and Spirit of Song" to sing his a capella rendition of the song of the same name. The event will occur at 300 Screenvision Media theaters, with a debut date of May 13 and an encore date of May 23. (5/3) 
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Indian market regulator Sebi turns to cinema advertising to share message
The Securities and Exchange Board of India will be using in-cinema advertising to make consumers more aware of things such as Ponzi schemes and dabba trading. Sebi also has intentions on focusing its educational efforts on specific public service groups, such as police officers and teachers.
Business Standard (India) (5/1) 
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Rovio taps AR in mobile campaign for movie
Angry Birds
(Rovio Entertainment)
Looking to ramp up enthusiasm ahead of the release of "The Angry Birds Movie," Rovio is distributing 1 billion BirdCodes for digital items in the "Angry Birds Action" mobile game. Zappar is powering the augmented-reality experience that lets mobile users scan physical BirdCode cards and align them with images on their screens.
VentureBeat (4/27) 
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Change means that what was before wasn't perfect. People want things to be better.
Esther Dyson,
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Established in 2003, the Cinema Advertising Council is a national non-profit trade association which serves cinema advertising sellers, the theatrical exhibition community and the advertising community, acting as a central source of information for the industry.

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