BBDO NY, Thinx ask: What if everyone had periods? | We Believers, BK Mexico: Burger too spicy for Americans | FIG shows children need "Incredibly Different Care"
October 4, 2019
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BBDO NY, Thinx ask: What if everyone had periods?
BBDO NY, Thinx ask: What if everyone had periods?
BBDO New York has created Thinx's debut TV campaign in the US, which features a spot that shows how different life might be if men had periods too and ends with the copy, "If we all had them, maybe we'd be more comfortable with them." The ad is running across 18 TV networks and marks the first time a period-absorbing underwear brand has advertised on TV, and BBDO New York's Crystal Rix says, "Our goal was authenticity and empathy," adding, "So much of the industry and culture uses ridiculous euphemism to talk about periods."
Ad Age (tiered subscription model) (10/3),  Adweek (tiered subscription model) (10/3),  The Drum (free registration) (10/3) 
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Preparing for 2020: Trends to watch in media
With the media landscape constantly changing, how can agencies and brands ensure that they are prepared for what's next as they head into 2020? What strategies and approaches work best to remain competitive and attract new business amid rapid digital transformation? Join marketing leaders from NetSuite and the Belfort Group for a webinar on 10/17 at 2pm EDT. Register Now
We Believers, BK Mexico: Burger too spicy for Americans
We Believers, BK Mexico: Burger too spicy for Americans
(Burger King Mexico/YouTube)
We Believers' "Only for Mexicans" campaign for Burger King Mexico features a short film that shows the reactions of real American tourists in Cancun to the chain's spicy Mango Habanero King burger, which include sweating, expletives and a man desperately saying, "I just want a nice plain burger man." We Believers' Gustavo Lauria says, "Some of them couldn't even talk when we stopped them outside of the restaurant to ask them what they think about the burger."
Adweek (tiered subscription model) (10/3),  Ad Age (tiered subscription model) (10/3) 
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FIG shows children need "Incredibly Different Care"
FIG shows children need "Incredibly Different Care"
(Children's Hospital Colorado/YouTube)
FIG's campaign for the Children's Hospital Colorado, "Incredibly Different Care," features a series of spots that show children explaining how their bodies work differently and that's why their parents should take them to hospitals specializing in pediatric care. The push features TV, online video, display, print, digital audio, paid social and out-of-home advertising.
The Drum (free registration) (10/3) 
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Agency Insider
Mike Sheldon on his career and departure from Deutsch
Mike Sheldon on his career and departure from Deutsch
Sheldon (Paul Zimmerman/Getty Images)
Deutsch North America CEO Mike Sheldon talks about his decision to leave the agency in December, why he stayed so long, his proudest moments and what he thinks are the biggest challenges creative agencies face. "There is a huge role for creative agencies and their ability to create big ideas that drive the business," he says, adding, "It takes making sure you invest in the right talent so clients always know you're there building their business."
Ad Age (tiered subscription model) (10/3),  Adweek (tiered subscription model) (10/3) 
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Why Apple's "Bounce" is this creative director's pick
Why Apple's "Bounce" is this creative director's pick
Quirk Creative's Gaelan Draper shares why TBWA Media Arts Lab's "Bounce" spot for Apple is his favorite recent creative. "The concept is spot-on simple. In a world where life is hard, technology frees a man from the hardship," he writes, adding, "While advertising typically over-explains, 'Bounce' retains a sense of cool and mystery."
The Drum (free registration) (10/3) 
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Featured Content
Sponsored content from Innovid
New solution helps marketers navigate OTT
With the ranks increasing among cord cutters and 71% of internet users turning to OTT devices to watch video, marketers are still looking to crack the code on OTT ad investment. Roku and advertising and analytics platform Innovid have launched a solution that allows marketers to compare linear and OTT data at scale, and a panel talked about the implications of the solution at Advertising Week in New York. Read more
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Agency News
Assembly names Michael Fanuele as president
General Mills' former chief creative officer, Michael Fanuele, has been appointed as president of Assembly and will be responsible for taking the lead on data-driven solutions, talent and technology for the agency as well as across the MDC Media Partners network. "Michael draws on his unique and rare ability to think like a client and engage like a creative, to inspire us to be a better media agency -- not just one that manages media plans, but one that helps our clients find new growth," says Assembly and MDC Media Partners CEO Michael Bassik, to whom Fanuele will report.
MediaPost Communications (10/3),  Ad Age (tiered subscription model) (10/3) 
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Media & Technology Trends
Taboola to acquire Outbrain to compete with top social platforms
Digital advertising and content recommendation platform Taboola plans to purchase competitor Outbrain, giving the new entity a combined monthly reach of 2 billion people and the intention to take on powerhouses Facebook and Google. ADmantX's Nick Welch cautions that, since neither are "particularly known for their premium or 'quality' headlines," the new company will have to "adapt" to publishers and brands' brand safety sensitivities.
The Drum (free registration) (10/3),  CNBC (10/3),  The Wall Street Journal (tiered subscription model) (10/3),  MediaPost Communications (10/3) 
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Association News
Workshop | Strategy for Non-Strategists, Nov. 1, New York
Workshop | Strategy for Non-Strategists, Nov. 1, New York
"Strategic" is a word that gets thrown around in our business, but the truth is we're all expected to be strategic these days. In this highly interactive one day course, you'll learn the fundamentals of strategic thinking. Using a provided case, teams will engage in live practice in key areas such as "problem defining and insight generation. Sign up here.
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