Levi's has teamed with Snapchat, Darkstore and Shopify to celebrate Pride Month with six limited-edition patches and pins. A Snapcode unlocks a Pride Lens consumers can use to virtually try on a denim jacket in two colors, decorate it and purchase their creation directly from the platform.
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Social media is proving its potential for e-commerce, with each of the top platforms maintaining distinct appeal. Facebook dominates with scale, while Pinterest connects creative pursuits with shoppable content, for example.
This infographic from FameMass outlines 30 statistics about Instagram users and marketing. It notes that photos drive 36% more likes than videos, brand engagement on the platform is 10 times higher than on other social channels and 83% of users find new services or products through Instagram.
Smirnoff's Pride Month campaign features Laverne Cox from "Orange is the New Black," Jonathan Van Ness from "Queer Eye" and Alyssa Edwards of "RuPaul's Drag Race." The push includes a video series starring Cox that is running on social and on digital displays in New York City airports, as well as a pop-up House of Pride experience in Manhattan.
LinkedIn has launched two features to help marketers improve their performance on the platform -- a monthly LinkedIn Ad Review and a weekly "Research and Insights" series. The former highlights the best performing sponsored content along with associated insights for marketers and the latter showcases research and statistics on "how and why people buy, who those buyers are on LinkedIn and more."
Symantec research suggests that Russia's Twitter campaign leading up to the 2016 US presidential election was more well-planned, strategic and widespread than previously believed. "It was planned months in advance and the operators had the resources to create and manage a vast disinformation network," Symantec wrote.
Ad agencies and Instagram users are reporting a drop in engagement and impressions on Instagram in recent weeks, leading to fears that the platform has tweaked algorithms affecting organic reach. An Instagram spokesperson said the “feed ranking algorithm” hasn't been changed and no content is ever hidden.
A Twitter video of comedian Deztin Pryor having a conversation with his baby son has attracted over 50 million views and 3.3 million likes since it was posted on June 4. It has quickly become one of the most-liked tweets ever on the platform, Hannah Preston writes.
Those within marketing are increasingly savvy to the fact that social platforms are becoming a paid-to-play space.
Seen Connects Founder Sedge Beswick, as quoted by The Drum
Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company,
GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including
SocialMedia.org/Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.