Honest Tea founder: Consumers won't sacrifice taste when cutting calories | Organic Valley CEO Siemon steps down | Danone experiments with personalization using mobile-enabled smart cap
March 15, 2019
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Honest Tea founder: Consumers won't sacrifice taste when cutting calories
For Honest Tea, the way into the heart of the low-calorie consumer is via full, bold flavors. "Just going to zero-calorie and not really delivering taste is not winning with consumers," says founder Seth Goldman.
BevNet (3/14) 
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Organic Valley CEO Siemon steps down
Organic Valley CEO Siemon steps down
(Scott Olson/Getty Images)
George Siemon has stepped down from his role as CEO of Organic Valley after working with the company since its founding in 1988. Chief Business Officer Bob Kirchoff has been named interim CEO.
Wisconsin State Journal (Madison) (3/15) 
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Other News
Marketing Report
Facebook's outage led to wasted ad dollars
Facebook's outage led to wasted ad dollars
(Miguel Medina/Getty Images)
Advertisers discuss the impact of Wednesday's 12-hour outage on Facebook, WhatsApp and Instagram, and how an inaccessible Ads Manager resulted in a loss of control over automated campaigns and wasted budgets. "You would have turned off spending hours ago, and instead you're just watching more money go," said Jport Media's Jason Portnoy.
Ad Age (tiered subscription model) (3/14),  Adweek (tiered subscription model) (3/14) 
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Big digital advertisers reducing programmatic spend
Between 2017 and 2018, around one-third of major digital advertisers decreased their programmatic ad spend, with eBay reducing its spend by 66%, Nestle by 57%, and Spotify and Walmart both by 52%, MediaRadar research shows. MediaRadar CEO Todd Krizelman says the trend reflects the fact that bigger advertisers are shifting budgets to direct buys for brand safety reasons.
Adweek (tiered subscription model) (3/13) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
Mars' new assets, Target's smaller stores proved popular
New logos and other changes at Mars caught the attention of SmartBrief food and beverage readers this week, as did Target's plan for 30 more small-format stores. Philadelphia's move to ban cashless eateries and stores, and Chipotle Mexican Grill's loyalty program promotion also proved popular.
SmartBrief/Food & Beverage (3/15) 
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ABA News
ABA Announces New Associate Member
ABA would like to welcome Associate Member Wedges Ledges of California Inc. of Redondo Beach, Calif. Please join us in welcoming them!
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We speak of educating our children. Do we know that our children also educate us?
Lydia Sigourney,
poet

March is Women's History Month

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