For Honest Tea, the way into the heart of the low-calorie consumer is via full, bold flavors. "Just going to zero-calorie and not really delivering taste is not winning with consumers," says founder Seth Goldman.
Advertisers discuss the impact of Wednesday's 12-hour outage on Facebook, WhatsApp and Instagram, and how an inaccessible Ads Manager resulted in a loss of control over automated campaigns and wasted budgets. "You would have turned off spending hours ago, and instead you're just watching more money go," said Jport Media's Jason Portnoy.
Between 2017 and 2018, around one-third of major digital advertisers decreased their programmatic ad spend, with eBay reducing its spend by 66%, Nestle by 57%, and Spotify and Walmart both by 52%, MediaRadar research shows. MediaRadar CEO Todd Krizelman says the trend reflects the fact that bigger advertisers are shifting budgets to direct buys for brand safety reasons.
New logos and other changes at Mars caught the attention of SmartBrief food and beverage readers this week, as did Target's plan for 30 more small-format stores. Philadelphia's move to ban cashless eateries and stores, and Chipotle Mexican Grill's loyalty program promotion also proved popular.