Dry Botanical Bubbly is advancing its mission to support the "zero-proof lifestyle" by releasing the Bitters & Soda line with three flavors tailored to either a light, medium or heavy taste preference, said CEO founder Sharelle Klaus. The line will be available online starting next week, as the brand's direct-to-consumer sales have grown 120% in the past year, said Klaus.
Health claims with a proven track record are increasingly influencing beverage brand loyalty, writes Richard Horwell, owner of food and beverage marketing firm Brand Relations. Nootropics are growing in consumer interest, as they provide a wide range of naturally sourced functionality from heightened focus to mood improvement, Horwell writes.
Oats are an allergen- and gluten-free option for the plant-based milk market, which is expected to grow at an annual compound rate of nearly 10% through 2024. Hydrolyzation and increasing the percentage of solids in oat milks help overcome challenges related to taste and mouthfeel, said Darren Schubert, vice president of sales and marketing for western operations at Grain Millers.
Keurig Dr Pepper is responding to a shareholder proposal from nonprofit As You Sow by pledging to reduce virgin plastic use by 25% by 2025. The move aligns with the company's long-term mission to transition to 100% recyclable or compostable packaging.
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PepsiCo teamed with ViacomCBS to create a "Match Me If You Can" reality dating show featuring Pepsi Mango that will air during commercial break takeovers of MTV's "The Challenge: Double Agents." The show features stars from various reality shows and follows the brand's "Cherries Wild" trivia show with Fox.
Danone's Silk brand is rolling out its "Milk of the Land" campaign that emphasizes the all-natural process used to make almond milk. A 30-second ad features the voices of kids singing "grow it," "farm it" and "shake it" to the tune of Daft Punk's "Technologic" with the video depicting the entire production process from tree shaking to blending.