January 8, 2021
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Industry News
Oatly eyes $1B IPO
(Oatly)
Oatly is reportedly working with Credit Suisse, JPMorgan Chase and Morgan Stanley on an initial public offering that could raise up to $1 billion. Oatly was expected to double 2019's more than $200 million in revenue last year, according to Mergermarket.
Full Story: CNBC (1/5),  BevNet (subscription required) (1/7) 
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Ball Corp. will open an aluminum end plant in Bowling Green, Ky., to support its can production across North America. The facility is expected to open early next year.
Full Story: FoodBev (1/8) 
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The economic fallout from the coronavirus pandemic will drive more beverage consumers to multipacks containing a variety of flavors to save money and avoid flavor fatigue, said Holly McHugh, marketing associate at Imbibe. Premium offerings from private-label brands will also benefit from this shift, she added.
Full Story: FoodNavigator (1/7) 
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2021 Foodservice Innovation Awards
SmartBrief and The National Restaurant Association want to recognize the great achievements and innovation within the foodservice industry. From sustainability solutions to delivery management systems, the industry has shown adaptability and resilience in the face of the most challenging times. Nominate your product today!
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Marketing Report
Pepsi to swap Super Bowl spots for 6-week campaign
The Weeknd (Pepsi/YouTube)
PepsiCo's 2021 Pepsi Super Bowl campaign presents a series of firsts, such as replacing in-game spots with a six-week pregame promotion that includes an ad featuring the Pepsi-sponsored halftime show's performing artist for the first time, said Todd Kaplan, vice president of marketing. The 60-second teaser depicts people dancing and singing to The Weeknd's hit song "Blinding Lights."
Full Story: CNBC (1/8),  Variety online (1/8) 
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K-pop group Blackpink has agreed to serve as a Pepsi brand ambassador in Singapore and Malaysia. The campaign will feature an ad depicting group members' lives and work, prize giveaways and limited-edition products featuring their image.
Full Story: The Drum (free registration) (1/8) 
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Search: the secret weapon to a great omnichannel experience
Digital channels are the next battlefield and the next big opportunity in Retail. Consumers are online more than ever, and they are increasingly selective and impatient. Digital winners will be the ones who meet their needs in an efficient, intuitive and personalized manner, whatever platform they are on. Take a look at winning omnichannel strategies
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief's Top 10 list.
New product launches and trend predictions from CPG companies including Unilever, Danone and Hormel proved particularly popular with SmartBrief readers this week. Save A Lot's sale of 51 Florida locations and Trader Joe's expanded diversity and inclusion efforts also made this week's Top 10 list.
Full Story: SmartBrief/Food & Travel (1/8) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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The quality of a leader is reflected in the standards they set for themselves.
Ray Kroc,
businessman
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