Oatly is reportedly working with Credit Suisse, JPMorgan Chase and Morgan Stanley on an initial public offering that could raise up to $1 billion. Oatly was expected to double 2019's more than $200 million in revenue last year, according to Mergermarket.

Ball Corp. will open an aluminum end plant in Bowling Green, Ky., to support its can production across North America. The facility is expected to open early next year.

The economic fallout from the coronavirus pandemic will drive more beverage consumers to multipacks containing a variety of flavors to save money and avoid flavor fatigue, said Holly McHugh, marketing associate at Imbibe. Premium offerings from private-label brands will also benefit from this shift, she added.

PepsiCo's 2021 Pepsi Super Bowl campaign presents a series of firsts, such as replacing in-game spots with a six-week pregame promotion that includes an ad featuring the Pepsi-sponsored halftime show's performing artist for the first time, said Todd Kaplan, vice president of marketing. The 60-second teaser depicts people dancing and singing to The Weeknd's hit song "Blinding Lights."

K-pop group Blackpink has agreed to serve as a Pepsi brand ambassador in Singapore and Malaysia. The campaign will feature an ad depicting group members' lives and work, prize giveaways and limited-edition products featuring their image.

New product launches and trend predictions from CPG companies including Unilever, Danone and Hormel proved particularly popular with SmartBrief readers this week. Save A Lot's sale of 51 Florida locations and Trader Joe's expanded diversity and inclusion efforts also made this week's Top 10 list.

Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.