Oatly co-founder debuts blood sugar-regulating drink | SNAC panel: Customers insist on ingredient transparency | Illy optimizes authenticity as coffee space gets crowded
October 12, 2018
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Oatly co-founder debuts blood sugar-regulating drink
Oatly co-founder Bjorn Oste has teamed with food technologist Elin Ostman to develop a new functional beverage range that they say helps regulate blood sugar. Good Idea, which is a three-flavor sparkling water line, began launching in US retail in June.
FoodBev (10/11) 
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SNAC panel: Customers insist on ingredient transparency
Consumers want access to as much information as possible to make choices among healthier products without feeling dictated to, according to panelists at the recent SNAC International Executive Leadership Forum. "Consumers don't want to be told what is healthy or what is not healthy," said Carlos Abrams-Rivera, president of Campbell Snacks.
Baking Business (10/10) 
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Other News
Environment Watch
PepsiCo expands Zero Impact Fund
PepsiCo expands Zero Impact Fund
(Tim Boyle/Getty Images)
PepsiCo has launched an expanded grant opportunity for colleges and universities wishing to implement new sustainability initiatives. The company's Zero Impact Fund, which has awarded grants to 27 schools during the last two years, encourages environmental stewardship and community involvement as part of PepsiCo's Performance with Purpose agenda.
Waste360 (10/11) 
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Marketing Report
Twitter enhances offerings for Hispanic reach
Twitter enhances offerings for Hispanic reach
(Oli Scarff/Getty Images)
Twitter is ramping up its efforts to connect advertisers with the platform's growing Hispanic audience and will give more support for targeting and ad creation. Of Twitter's 68 million monthly active US users, 24 million are Hispanic.
Digiday (10/11) 
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The case for putting in-person creative, media together
The case for putting in-person creative, media together
The best work comes from media and creative teams that are located on the same site to enable real-time collaborative planning and execution, writes Carmichael Lynch's Neil Goodspeed. The value of being in the same room to brainstorm ideas, identify immediately what's possible and build human connections that deliver unified results is vital to brands, he writes.
SmartBrief/Marketing (10/12) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
Tales of Kellogg, Welch's won readers this week
The news that Welch's is bringing pre-sliced avocados to frozen food cases caught SmartBrief readers' attention this week, as did Coca-Cola's debut of a new range of drinks. Kellogg's launch of a slew of new snacks, including Joybol brand smoothie bowls, ranked first on the Top 10 list.
SmartBrief/Food & Beverage (10/12) 
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ABA News
ABA announces new associate member
ABA would like to welcome Associate member Avista Technologies, Inc. of San Marcos, Calif. Please join us in welcoming them!
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People try to do all sorts of clever and difficult things to improve life instead of doing the simplest, easiest thing -- refusing to participate in activities that make life bad.
Leo Tolstoy,
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