Coca-Cola introduces Diet Coke lime flavor in UK | Frozen tea startup finds support with accelerator | PepsiCo exec: Industry needs to step up sustainability
February 20, 2020
ABA SmartBrief
News for the non-alcoholic refreshment beverage industrySIGN UP ⋅   SHARE
ADVERTISEMENT
Industry News
Coca-Cola introduces Diet Coke lime flavor in UK
(The Coca-Cola Co.)
Coca-Cola European Partners is rolling out Sublime Lime Diet Coke in the UK. Lime is one of the top three favorite soda flavors in Great Britain, according to the company.
Full Story: FoodBev (2/20) 
LinkedIn Twitter Facebook Email
While developing Millennia Tea, which is freshly picked tea that is immediately flash-frozen to maximize antioxidant levels and stocked in the freezer aisle, co-founder and CEO Tracy Bell turned to SOSV Food-X accelerator program for assistance with branding and to convince retailers to carry the unconventional product. "For us, it is the contacts and the access to subject matter experts along every step of the process from sourcing and supply chain" to marketing and publicity, Bell explained about the decision to work with Food-X.
Full Story: FoodNavigator (2/19) 
LinkedIn Twitter Facebook Email
Operational Excellence in Manufacturing Workshop
Advance your company's journey toward sustainable, operational excellence through in-depth discussions and private Milliken plant tour. Learn how adopting our cost reducing continuous improvement activities could deliver your organization exceptional results. Smartbrief readers receive 15% off workshop fees with code SmartBrief15.
ADVERTISEMENT:
Environment Watch
PepsiCo exec: Industry needs to step up sustainability
(Tim Boyle/Getty Images)
Food and beverage producers aren't doing enough to solve the plastic waste crisis and need to be at the forefront of solving it, said Simon Lowden, PepsiCo's chief sustainability officer. "A company like Pepsi has a massive responsibility to, if not make a change, be a catalyst for change," said Lowden, adding marketing should address the problem to boost awareness.
Full Story: Adweek (tiered subscription model) (2/19) 
LinkedIn Twitter Facebook Email
Marketing Report
Using influencers to engage with African American consumers
Biles (Laurence Griffiths/Getty Images)
Brands that want to expand their customer base and engage with the African American community -- which has about $1.3 trillion in annual buying power -- can find value in influencer marketing, writes Corean Canty. The key is tapping brand ambassadors that are genuine and reflect your brand's culture, such as Olympic gold medalist gymnast Simone Biles' work with Coca-Cola.
Full Story: Adweek (tiered subscription model) (2/18) 
LinkedIn Twitter Facebook Email
Generation Z likes a mix of content formats, expressing a preference for articles that contain interactive elements such as quizzes, favor video and are also twice as likely as millennials to watch video ads that last longer than 20 seconds, per Connatix. "When the ads are humorous, relevant, and engaging, the feeling that it is averting the viewer may not be as strong as it can be with other, longer forms of content," says Jenn Chen of Connatix.
Full Story: MediaPost Communications (2/18) 
LinkedIn Twitter Facebook Email
SmartBrief Originals
ABA News
ABA Announces New Associate Member
ABA would like to welcome Associate member CABKA North America Inc. of Hazelwood, Mo. Please join us in welcoming them!
LinkedIn Twitter Facebook Email
We cannot solve life's problems, except by solving them.
M. Scott Peck,
psychiatrist, writer
LinkedIn Twitter Facebook Email
 
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
CONTACT US: FEEDBACK  |    ADVERTISE
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004