February 22, 2021
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Industry News
Coca-Cola moves to take majority stake in BodyArmor
(Mike Mozart/Flickr)
Coca-Cola has filed a pre-acquisition notification with the Federal Trade Commission to assume a majority stake in BodyArmor. BodyArmor co-founder Mike Repole has confirmed the move but added, "there are other potential options for the future of the business."
Full Story: Food Dive (2/19),  Just-Drinks (tiered subscription model) (2/19),  BevNet (subscription required) (2/19) 
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Sound has rebranded its "Tea-Infused Sparkling Water" line to "Sparkling Water with Tea & Botanicals" to leverage the sparkling water market's growth. The Southern California-based brand is also transitioning from slim to traditional 12-ounce cans with redesigned packaging as it embarks on a retail push.
Full Story: BevNet (subscription required) (2/19) 
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2021 Foodservice Innovation Awards
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Environment Watch
Tetra Pak has developed the first carton packaging for the food and beverage market that incorporates Roundtable on Sustainable Biomaterials Advanced Products-certified recycled polymers. The polymers are used in the cartons' caps and coatings, increasing the marketability of recycled plastic and recyclable potential for Tetra Pak packaging.
Full Story: DairyReporter (2/22) 
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Marketing Report
Rockstar to up esports game
(PepsiCo)
PepsiCo's Rockstar Energy brand is broadening its reach in the gaming market by partnering with esports group 100 Thieves, which positions itself as a lifestyle brand. 100 Thieves will supply Rockstar with social media content including interactive experiences featuring founder Matthew Haag who appeared in a Rockstar Super Bowl ad.
Full Story: Just-Drinks (tiered subscription model) (2/19) 
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Nielsen launched Identity Sync, a cookie-free identity resolution that relies on first-party data for cross-platform campaign measurement and complements other industry initiatives. Nielsen contends the tool can tell advertisers which marketing interactions lead to desired actions, identify waste and boost cross-media performance.
Full Story: AdExchanger (tiered subscription model) (2/18),  MediaPost Communications (free registration) (2/18),  Advanced Television (free registration) (2/19) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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The trees that are slow to grow bear the best fruit.
Moliere,
playwright, actor and poet
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