Euromonitor: Private label taking bigger share in bottled water | Califia Farms to debut oat milk next week | Target names exec over food, beverage operations
January 11, 2019
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Euromonitor: Private label taking bigger share in bottled water
Euromonitor: Private label taking bigger share in bottled water
(Flickr)
Private-label brands are seeing tremendous success in the bottled water space and now represent nearly 40% of the overall volume in the category with the exception of retail bulk, Euromonitor reports. Private label is "catching up in packaged water and even value-added water," said Euromonitor's Howard Telford.
BevNet (1/10) 
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Califia Farms to debut oat milk next week
Califia Farms to debut oat milk next week
(Califia Farms)
Califia Farms will debut an oat milk offering next week at the Winter Fancy Food Show. Its shelf-stable Barista Blend product will be available for the foodservice industry in February, and Unsweetened Oat Milk will roll out to retailers in April.
Forbes (1/11) 
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Target names exec over food, beverage operations
Target names exec over food, beverage operations
(Alex Wong/Getty Images)
Stephanie Lundquist will become president of food and beverage at Target, moving into the position after serving as head of human resources. In the newly created role, Lundquist will oversee all food and beverage strategy and merchandising.
The Business Journals (tiered subscription model)/Minneapolis/St. Paul, Minn. (1/10),  Supermarket News (free registration) (1/10) 
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Other News
Webinar: 6 Food News Consumers You Need To Know
Hunter Public Relations has released its annual Food News Study examining 2018's top food news and the impact on consumers. In this webinar, learn how consumers segment into 6 key groups based on the manner in which they engage with food news and information. Additionally, find out how these segments are fundamentally shifting over time. Register here.
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Marketing Report
Sprite responds to social hate with love
Sprite responds to social hate with love
(Mike Mozart/Flickr)
Santo's new spot for Sprite shows real people responding to the online abuse they've received from others on social media with one message, "I Love You." The anthem spot is accompanied by a wider push that includes print and out-of-home, interviews with those featured in the video, as well as Instagram Stories and GIFs.
Ad Age (tiered subscription model) (1/10) 
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PepsiCo releases 7-minute short film for Chinese New Year
PepsiCo has released a seven-minute video for Chinese New Year that uses pride in the country's space program to explore themes of familial love and togetherness. The film, directed by Peter Chan and starring Zhou Dongyu, is part of the company's "Bring Happiness Home" campaign.
Ad Age (tiered subscription model) (1/10) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
TreeHouse Foods, Chobani made news this week
A reorganization at TreeHouse Foods topped the list of SmartBrief's most-read food-and-beverage stories this week. Chipotle Mexican Grill's launch of new bowls for specialty diets and Chobani's plant-based yogurt also drew in readers.
SmartBrief/Food & Beverage (1/11) 
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ABA News
ABA Announces New Associate Member
ABA would like to welcome new Associate Member AdvanTech Plastics, LLC of Woodstock, Ill. Please join us in welcoming them!
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Angela Carter,
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