La Colombe has released its oat milk draft lattes in ready-to-drink cans, available now online and in certain national retailers such as Wegmans and Harris Teeter. The cans hold roughly 1 1/2 cups of coffee and come in three flavors: original, vanilla and caramel.
With more and more products entering the market, the sports drink and energy drink sectors are seeing growth as customers evolve and want different things from their beverages. New energy and sports drinks often contain fewer calories, sugars and carbohydrates while others include amino acids, electrolytes, vitamins and CoQ10, which cater to consumers who are seeking healthier beverage options.
Beverage company Stratus Group, the owner of KOE Kombucha and Perfect Hydration brands, has hired four executives with the goal to boost sales through an increased retail footprint, according to Louisa Lawless, Stratus' chief strategy officer and one of the new hires. Dave Brown and Gabe Lopez have become co-directors of sales at Stratus while Michael Rigney has stepped into the position of vice president of East Coast accounts; all four individuals previously worked for CORE Hydration.
Tea consumption will continue to rise globally, especially with teas that focus on the Japanese concept of kokumi, "the perfect balance of all five basic tastes on the tongue," according to a new global food trend report from Edelman. Consumers will also be looking for FODMAP-friendly products, which are foods or ingredients that reduce gassiness aftereffects.
Fanta is targeting teenagers with its new advertising campaign that includes Snapchat's augmented reality technology, Instagram accounts and out-of-home advertising. The company created digital videos called "flavor stories" that correspond with billboard ads in several major US cities as well as created secondary accounts on Instagram for each of Fanta's separate flavors.
This infographic from Omnicore outlines more than 40 statistics about video marketing, such as 9 out of 10 marketers have gained a new customer from posting videos on social and 68% of consumers want short videos to learn about new products. Additionally, almost 50% of consumers daily engage with videos on Facebook from brands and 96% of millennials view social videos at least a few times weekly.
Executive changes at Dollar General topped this week's Top 10 list among SmartBrief readers. A new Whole Foods Market concept and a new president at Chobani also ranked high, as did new KitKat and Yorkie bars that will contain less sugar.