Private-label brands are seeing tremendous success in the bottled water space and now represent nearly 40% of the overall volume in the category with the exception of retail bulk, Euromonitor reports. Private label is "catching up in packaged water and even value-added water," said Euromonitor's Howard Telford.
Califia Farms will debut an oat milk offering next week at the Winter Fancy Food Show. Its shelf-stable Barista Blend product will be available for the foodservice industry in February, and Unsweetened Oat Milk will roll out to retailers in April.
Stephanie Lundquist will become president of food and beverage at Target, moving into the position after serving as head of human resources. In the newly created role, Lundquist will oversee all food and beverage strategy and merchandising.
Webinar: 6 Food News Consumers You Need To Know Hunter Public Relations has released its annual Food News Study examining 2018's top food news and the impact on consumers. In this webinar, learn how consumers segment into 6 key groups based on the manner in which they engage with food news and information. Additionally, find out how these segments are fundamentally shifting over time. Register here.
Santo's new spot for Sprite shows real people responding to the online abuse they've received from others on social media with one message, "I Love You." The anthem spot is accompanied by a wider push that includes print and out-of-home, interviews with those featured in the video, as well as Instagram Stories and GIFs.
PepsiCo has released a seven-minute video for Chinese New Year that uses pride in the country's space program to explore themes of familial love and togetherness. The film, directed by Peter Chan and starring Zhou Dongyu, is part of the company's "Bring Happiness Home" campaign.
A reorganization at TreeHouse Foods topped the list of SmartBrief's most-read food-and-beverage stories this week. Chipotle Mexican Grill's launch of new bowls for specialty diets and Chobani's plant-based yogurt also drew in readers.