Keurig Dr Pepper's first step to meeting Amazon's Ships in Own Container certification required for large packages to avoid a chargeback fee involves deploying drop sequence and vibration tests to gauge packaging performance. "We had to rethink what that package needed to look like," said Luke Magnant, packaging engineering manager of secondary packaging.
PepsiCo has rolled out the Rainbow Machine variety for its Naked Juice brand, featuring a mix of seven fruit and vegetable juices. Sovany Beverage has launched an organic fruit juice-infused sparkling water line in four flavors.
Kite, a startup sparkling beverage brand, has won the 2020 New Beverage Showdown sponsored by Venturing and Emerging Brands, Coca-Cola's venture capital arm. The clean-label brand offers three botanical flavors and aims to support well-being with adaptogens, said co-founders Claudia Marion and Michelle Tirmandi.
Illycaffe has sold a reported 20% minority stake to Rhone Capital, a private equity firm, to help fund expansion into the US. "Rhone has a formidable track record in helping its portfolio companies grow internationally, particularly in the US, a key market in our growth plans," said Illycaffe CEO Massimiliano Pogliani.
Nielsen is joining the march to develop media measurement tools void of third-party cookies with the launch of its ID resolution system early next year. Nielsen's system, which will be compatible with Unified ID 2.0 and other systems, will work across its own rating and measurement tools and across multiple platforms.
New Snapchat tools let marketers provide app data through Dynamic Lenses and use installation as the Lenses goal. Other features include bidding systems focused on app spending returns and custom audience creation.