Oatly co-founder Bjorn Oste has teamed with food technologist Elin Ostman to develop a new functional beverage range that they say helps regulate blood sugar. Good Idea, which is a three-flavor sparkling water line, began launching in US retail in June.
Consumers want access to as much information as possible to make choices among healthier products without feeling dictated to, according to panelists at the recent SNAC International Executive Leadership Forum. "Consumers don't want to be told what is healthy or what is not healthy," said Carlos Abrams-Rivera, president of Campbell Snacks.
PepsiCo has launched an expanded grant opportunity for colleges and universities wishing to implement new sustainability initiatives. The company's Zero Impact Fund, which has awarded grants to 27 schools during the last two years, encourages environmental stewardship and community involvement as part of PepsiCo's Performance with Purpose agenda.
Twitter is ramping up its efforts to connect advertisers with the platform's growing Hispanic audience and will give more support for targeting and ad creation. Of Twitter's 68 million monthly active US users, 24 million are Hispanic.
The best work comes from media and creative teams that are located on the same site to enable real-time collaborative planning and execution, writes Carmichael Lynch's Neil Goodspeed. The value of being in the same room to brainstorm ideas, identify immediately what's possible and build human connections that deliver unified results is vital to brands, he writes.
The news that Welch's is bringing pre-sliced avocados to frozen food cases caught SmartBrief readers' attention this week, as did Coca-Cola's debut of a new range of drinks. Kellogg's launch of a slew of new snacks, including Joybol brand smoothie bowls, ranked first on the Top 10 list.