Oatly is reportedly working with Credit Suisse, JPMorgan Chase and Morgan Stanley on an initial public offering that could raise up to $1 billion. Oatly was expected to double 2019's more than $200 million in revenue last year, according to Mergermarket.
The economic fallout from the coronavirus pandemic will drive more beverage consumers to multipacks containing a variety of flavors to save money and avoid flavor fatigue, said Holly McHugh, marketing associate at Imbibe. Premium offerings from private-label brands will also benefit from this shift, she added.
2021 Foodservice Innovation Awards SmartBrief and The National Restaurant Association want to recognize the great achievements and innovation within the foodservice industry. From sustainability solutions to delivery management systems, the industry has shown adaptability and resilience in the face of the most challenging times. Nominate your product today!
PepsiCo's 2021 Pepsi Super Bowl campaign presents a series of firsts, such as replacing in-game spots with a six-week pregame promotion that includes an ad featuring the Pepsi-sponsored halftime show's performing artist for the first time, said Todd Kaplan, vice president of marketing. The 60-second teaser depicts people dancing and singing to The Weeknd's hit song "Blinding Lights."
K-pop group Blackpink has agreed to serve as a Pepsi brand ambassador in Singapore and Malaysia. The campaign will feature an ad depicting group members' lives and work, prize giveaways and limited-edition products featuring their image.
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Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief's Top 10 list.
New product launches and trend predictions from CPG companies including Unilever, Danone and Hormel proved particularly popular with SmartBrief readers this week. Save A Lot's sale of 51 Florida locations and Trader Joe's expanded diversity and inclusion efforts also made this week's Top 10 list.