Bears Nutrition wins Calif. Milk Advisory Board competition | Nexira ingredient wins World Beverage Innovation Award | Nestle products in Europe to feature nutritional score
November 27, 2019
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Bears Nutrition wins Calif. Milk Advisory Board competition
Bears Nutrition wins Calif. Milk Advisory Board competition
Milk-based nutrition drinks for kids from Bears Nutrition has earned first place and $250,000 in the California Milk Advisory Board's first accelerator competition. Eight other finalists won $25,000 each, including Good Citizens' line of collagen milk lattes and WheyUp's creamy high-protein, whey-based kefir.
BeverageDaily (France) (11/21) 
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Nexira ingredient wins World Beverage Innovation Award
Nexira's Thixogum G, winner of the best ingredient category at the World Beverage Innovation Awards, is a clean-label beverage stabilizer that improves quality of plant-based alternatives, says marketing manager Julie Imperato. "Thixogum G delivers excellent stabilization and suspension of insoluble ingredients across challenging temperature and storage conditions, while maintaining low viscosity," explains Imperato.
FoodBev (11/26) 
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Health and Nutrition
Nestle products in Europe to feature nutritional score
Nestle will launch a color-coded nutritional rating system called Nutri-Score on product packaging next year in Austria, Belgium, France, Germany and Switzerland. The company has announced more than 5,000 products from brands such as Nescafe, Garden Gourmet and Nesquik will feature a letter score based on their nutritional value.
Reuters (11/27),  FoodBev (11/26) 
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Marketing Report
Brands adjust influencer holiday promo schedules
Brands adjust influencer holiday promo schedules
(Adam Berry/Getty Images)
Brands that rely on influencers to help them capture their fair share of consumer holiday ad spend have pushed up their launch efforts prior to Black Friday to amplifying messaging, writes Nat Ives, which he calls the new "holiday ad creep." Influencers concur they were approached earlier this year, and execs at Mavrck influencer platform say they've run 40% more promotions in the fourth quarter through Nov. 18 than during the same period in 2018.
The Wall Street Journal (tiered subscription model) (11/22) 
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Transactions on Facebook up 50%, holiday mentions hit 3.5M+
People are already in the festive mood, judging from the more than 3.5 million mentions of holiday shopping on Facebook and Instagram so far this month, with popular terms including "ugly sweater" and "advent calendar." Facebook said purchases doubled last year on the big post-Thanksgiving shopping days and could do so again.
Adweek (tiered subscription model) (11/25) 
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SmartBrief Originals
Update: The state of online grocery shopping
Even as e-commerce in food retail evolves, 72% of online grocery shoppers say they still do most of their shopping in stores, according to a Valassis report. Shoppers are using online for specialty items and holiday buying, especially during crowded times, a ServiceChannel study finds.
SmartBrief/Food & Travel (11/27) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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Editor's Note
SmartBrief will not publish Thursday, Friday
In observance of Thanksgiving in the US, SmartBrief will not publish Thursday and Friday. Publication will resume Monday.
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We often take for granted the very things that most deserve our gratitude.
Cynthia Ozick,
writer, essayist
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