April 14, 2021
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Industry News
Dry Botanical to roll out Bitters & Soda set
(Dry Botanical Bubbly)
Dry Botanical Bubbly is advancing its mission to support the "zero-proof lifestyle" by releasing the Bitters & Soda line with three flavors tailored to either a light, medium or heavy taste preference, said CEO founder Sharelle Klaus. The line will be available online starting next week, as the brand's direct-to-consumer sales have grown 120% in the past year, said Klaus.
Full Story: BevNet (subscription required) (4/13) 
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Health claims with a proven track record are increasingly influencing beverage brand loyalty, writes Richard Horwell, owner of food and beverage marketing firm Brand Relations. Nootropics are growing in consumer interest, as they provide a wide range of naturally sourced functionality from heightened focus to mood improvement, Horwell writes.
Full Story: BeverageDaily (France) (4/13) 
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Oats are an allergen- and gluten-free option for the plant-based milk market, which is expected to grow at an annual compound rate of nearly 10% through 2024. Hydrolyzation and increasing the percentage of solids in oat milks help overcome challenges related to taste and mouthfeel, said Darren Schubert, vice president of sales and marketing for western operations at Grain Millers.
Full Story: Food Business News (free registration) (4/12) 
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New eBook: Advanced Analytics in R&D
As digital transformation accelerates, one big opportunity for food & beverage manufacturers is applying advanced analytics to R&D. This eBook is your guide.
Environment Watch
Keurig Dr Pepper is responding to a shareholder proposal from nonprofit As You Sow by pledging to reduce virgin plastic use by 25% by 2025. The move aligns with the company's long-term mission to transition to 100% recyclable or compostable packaging.
Full Story: Food Dive (4/13) 
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Scaling agricultural drone and geospatial programs
Just as the agricultural sector requires a holistic approach for best yields, the most successful drone programs cover every aspect of the business, from winning investment to delivering produce. Join us as we discuss incorporating unique data to identify longer-term opportunities and building greater transparency. Watch on-demand now.
Marketing Report
PepsiCo teamed with ViacomCBS to create a "Match Me If You Can" reality dating show featuring Pepsi Mango that will air during commercial break takeovers of MTV's "The Challenge: Double Agents." The show features stars from various reality shows and follows the brand's "Cherries Wild" trivia show with Fox.
Full Story: Ad Age (tiered subscription model) (4/13),  Adweek (4/13) 
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Silk almond milk campaign touts all-natural status
Danone's Silk brand is rolling out its "Milk of the Land" campaign that emphasizes the all-natural process used to make almond milk. A 30-second ad features the voices of kids singing "grow it," "farm it" and "shake it" to the tune of Daft Punk's "Technologic" with the video depicting the entire production process from tree shaking to blending.
Full Story: Adweek (4/14) 
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