PepsiCo CEO announces brands to watch in 2020 | Why carton packaging is experiencing a revival | Ugly Drinks CEO: How to launch a UK drink in the US
October 7, 2019
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
PepsiCo CEO announces brands to watch in 2020
PepsiCo CEO announces brands to watch in 2020
PepsiCo's beverage focus in 2020 will include growing the Bolt24 fitness line and reinvigorating Mtn Dew sales, particularly the Mtn Dew Amp Game Fuel energy brand, says CEO Ramon Laguarta. In addition to Gatorade Zero exceeding $500 million in sales since launching last year, he reports the Lifewtr and Propel brands have hit double-digit net revenue growth.
Food Business News (free registration) (10/4) 
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Why carton packaging is experiencing a revival
Why carton packaging is experiencing a revival
(Cindy Ord/Getty Images)
Today's carton packaging is produced using aseptic technology, which enables food and beverage safety for shelf-stable products, without altering taste, says Pedro Goncalves, vice president of US and Canadian marketing for Tetra Pak. He says more recycling programs are including carton packaging, prompting companies to use it for more products, including water.
Beverage Industry (10/4) 
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Ugly Drinks CEO: How to launch a UK drink in the US
United Kingdom-based Ugly Drinks, a line of zero-sugar sparkling waters featuring fruit-based essential oils, was unable to launch successfully in the US until CEO Hugh Thomas moved to New York. He explains that understanding the distribution, marketing and regulatory differences required first-hand experience and in-person networking.
FoodNavigator (10/7) 
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Other News
Environment Watch
Unilever commits to cutting new plastic use 50% by 2025
Unilever commits to cutting new plastic use 50% by 2025
(AFP/Getty Images)
Unilever, which owns Lipton, has pledged to cut the amount of new plastic it uses in half by 2025 and to collect and process around 600,000 tons of plastic each year. "It requires us to introduce new and innovative packaging materials and scale up new business models, like re-use and re-fill formats, at an unprecedented speed and intensity," said CEO Alan Jope.
Reuters (10/7),  CNBC (10/6) 
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Marketing Report
Taboola to acquire Outbrain to compete with top social platforms
Digital advertising and content recommendation platform Taboola plans to purchase competitor Outbrain, giving the new entity a combined monthly reach of 2 billion people and the intention to take on powerhouses Facebook and Google. ADmantX's Nick Welch cautions that, since neither are "particularly known for their premium or 'quality' headlines," the new company will have to "adapt" to publishers and brands' brand safety sensitivities.
The Drum (free registration) (10/3),  CNBC (10/3),  The Wall Street Journal (tiered subscription model) (10/3),  MediaPost Communications (10/3) 
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Report: TV, social ad spend contracting globally
Global ad spending is expected to increase 4.4% this year totaling an estimated $640 billion, with TV capturing the top spot, followed by paid search and social media, reports Publicis Media's Zenith agency. Both TV and social are showing signs of slowing growth and the US accounts for 48% of new ad spend, according to the report.
MediaPost Communications (10/7),  The Drum (free registration) (10/7),  Campaign UK (tiered subscription model) (10/6) 
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SmartBrief Originals
Can staffers' smartphones play a bigger role at work?
A growing number of restaurants and retailers are encouraging employees to use their own smartphones at work to access training materials and scheduling apps that make it easier to pick up extra shifts, Tricia Contreras writes. About 57% of millennials said they'd rather use their own phones to access work-related apps, according to a WorkJam survey.
SmartBrief/Food & Beverage (10/7) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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If you're not invited to the party, throw your own.
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