Coca-Cola implements blockchain to expedite bottler orders | How PepsiCo CASA created a culture of innovation | Holiday releases from Swiss Miss, Coffee-Mate
November 5, 2019
ABA SmartBrief
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Coca-Cola implements blockchain to expedite bottler orders
Coca-Cola implements blockchain to expedite bottler orders
(George Frey/Getty Images)
Coca-Cola's information technology management firm, Coke One North America, is using blockchain technology to ease oversight of the 160,000 orders its bottlers execute a day, generating $21 billion in annual revenue, according to a Business Insider report. Blockchain is expected to reduce an order's processing time from 50 days to a few days, according to personnel with Coke One North America.
Cointelegraph (11/5) 
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How PepsiCo CASA created a culture of innovation
PepsiCo Central and South America saw its agility and innovation increase over the past year after introducing five principles for employees to follow that empowered them to make changes, write Johannes Evenblij, president of PepsiCo CASA, and Janine Waclawski, chief HR officer of PepsiCo Latin America. The principles fostered a culture of constant learning while improving feedback and the implementation of new processes and strategies, they write.
Strategy+Business online (free registration) (11/1) 
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Holiday releases from Swiss Miss, Coffee-Mate
Swiss Miss seasonal launches include Unicorn Hot Chocolate featuring rainbow marshmallows as well as hot chocolate tins exclusive to Costco featuring four designs and flavors. Coffee-Mate is rolling out Frosted Gingerbread creamer for a limited time.
Delish (11/5) 
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Health and Nutrition
DuPont introduces sugar-busting dairy enzyme
DuPont Nutrition & Biosciences is debuting a dairy enzyme the company says utilizes the natural conversion of lactose to decrease sugar and lactose content, while producing prebiotic fibers. The DuPont Danisco Nurica enzyme is capable of reducing sugar by up to 35%, according to the company.
FoodBev (11/4) 
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Marketing Report
Coca-Cola China launches BodyArmor on e-commerce site Tmall
Coca-Cola China is debuting the BodyArmor brand exclusively at its store on e-commerce store Tmall. The company hopes to gather vital consumer insight into brand preferences with its e-commerce launches in China, says Matt Echols, who leads communications, sustainability and public affairs for Coca-Cola Asia Pacific.
BeverageDaily (France) (11/5) 
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Instagram releases practical tips to boost Stories
Instagram releases practical tips to boost Stories
Instagram has published new tips on how to engage consumers effectively with Stories, including creating raw, behind-the-scenes videos and photos that give users an inside look at brands and taking advantage of the full-screen format to showcase products. The advice also spans creative elements such as copy, color gradients, animating Stories with GIFs and stickers, and incorporating interactivity.
Social Media Today (11/3) 
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Innovation in Consumer Goods
Sponsored content from Kalypso
Advanced Analytics in Consumer Goods: Three High-Value Use CasesCompanies that manufacture consumer packaged goods are great candidates for driving real business value from advanced analytics. Here are three real applications of machine learning and analytics for CPG manufacturers, and how to get started.

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