Coca-Cola to make Dasani available in aluminum packaging | Activia debuts RTD live-cultured smoothies in UK | Pillars, HFactor among brands to increase distribution
August 13, 2019
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Coca-Cola to make Dasani available in aluminum packaging
Coca-Cola to make Dasani available in aluminum packaging
(Scott Olson/Getty Images)
Coca-Cola has revealed new aluminum packaging for Dasani, which will roll out in the Northeast next month with more releases expected in the rest of the US next year. Coca-Cola is also debuting a new "hybrid" bottle for the water brand made of plant-based materials and recycled plastic.
Bloomberg (tiered subscription model) (8/13) 
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Activia debuts RTD live-cultured smoothies in UK
Danone is releasing an Activia line of RTD live-cultured smoothies in the United Kingdom in two varieties featuring either orange or red fruit and vegetables. Danone reports the drink is free of added sugar and contains "billions" of live cultures.
FoodNavigator (8/12) 
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Pillars, HFactor among brands to increase distribution
Several beverage brands are increasing distribution including Pillars Drinkable Greek Yogurt, which is doubling its store count to approximately 1,500 and HFactor, which is adding 1,500 Walmart locations. MATI Energy is also expanding its store count by entering 45 additional Whole Foods locations across the Southwest.
BevNet (8/12) 
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How AB InBev Is Tackling Wastewater
AB InBev partnered with wastewater solutions company Baswood to pilot the BioViper system at Karbach Brewing Co. The self-contained system efficiently removed BOD while controlling odor. What's more, the BioViper is helping AB InBev meet its sustainability goals. Read the full case study.
Health and Nutrition
Why citrus is taking center stage
Consumer demand for healthy, fresh flavors is helping to drive the popularity of citrus ingredients in the beverage market. "In a beverage formulation, adding juice and/or pulp will help with enhancing the mouthfeel, the optical appearance of the product and will benefit flavor and taste delivery," says John Cavallo of Citromax.
Beverage Industry (8/12) 
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Marketing Report
Lipton recruits Andy Cohen for video series
Lipton recruits Andy Cohen for video series
Cohen (Astrid Stawiarz/Getty Images)
Lipton has partnered with late-night host Andy Cohen for an Instagram Story video series featuring Cohen delivering relationship advice while sitting next to a bowl of Lipton RTD products. The campaign is reported to represent influencer marketing, rather than a product pitch.
Mobile Marketer (8/9) 
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Marketers stop craving for cookies
Cookies have been a primary consumer identifier used by marketers for targeting purposes but, in the wake of privacy issues, will no longer be as readily available and will be replaced by mobile IDs and other people-based identifiers, writes Scott Howe. "In assigning the individual a unique ID that measures their activity across touchpoints and devices, marketers are able to tailor their advertisements to their target audiences and ensure the content the user is seeing is relevant and applicable to their needs and interests," Howe writes.
ClickZ (8/9) 
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Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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