Wtrmln Wtr purchased by Caribe Juice | Dole debuts functional smoothie mix line | Molson Coors acquires stake in ZenWtr, expands distribution
September 21, 2020
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Industry News
Caribe Juice, a cold-pressed juice brand produced in the Dominican Republic where it sources fruits and vegetables from the Caribbean, is purchasing Wtrmln Wtr, which upcycles watermelon waste into cold-pressed juice. "This means taking our farm-to-bottle supply chain closer to the source, keeping our quality super high," said Wtrmln Wtr founder Jody Levy.
Full Story: FoodBev (9/21) 
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Dole debuts functional smoothie mix line
(Dole Packaged Foods)
Dole Packaged Foods has launched the Boosted Blends line of frozen fruit smoothie mixes in four functional varieties: Keto, Energize, Vita-C and Protein. The line is packaged in multi-serve resealable pouches and includes ingredients such as whey protein and matcha green tea.
Full Story: Food Business News (free registration) (9/18) 
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The State of eCommerce Infographic
How do online shopping preferences differ between men and women? Check out this infographic to explore the state of eCommerce including notable differences between genders when online shopping.
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Environment Watch
PepsiCo targets 100% renewable electricity by 2040
(Pixabay)
PepsiCo has set a goal of sourcing 100% of its electricity from renewable energy programs for its operations by 2030 and across its entire supply chain by 2040. The move has the potential to reduce PepsiCo's carbon emissions by approximately 2.5 million metric tons.
Full Story: BeverageDaily (France) (9/21) 
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Marketing Report
Google is enhancing Ad Manager's Dynamic Ad Insertion with its DAI Prefetch feature to enable media buyers to run ads in live events across screens, eliminate repetitive placements and time content to coincide with events. Google also developed an Early Break Notification API, designed to help partners monetize events by using programming and other ad break data to enable brands to send relevant ads while maintaining brand safety requirements.
Full Story: MediaPost Communications (9/17) 
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Research from Smartly.io indicates that 51% of global consumers purchased a product in the past 30 days upon seeing a social media ad. The company's Corinne Demadis calls creative content "the performance lever" and offers three other steps to help marketers maximize the potential of social ads with a focus on targeting, automating and testing.
Full Story: Adweek (tiered subscription model) (9/17) 
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Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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US Supreme Court justice
1933-2020
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