How Keurig Dr Pepper avoids Amazon shipping fee | Naked Juice adds new flavor, Sovany debuts fizzy water | Kite wins Coca-Cola VC unit's beverage pitch contest
November 23, 2020
ABA SmartBrief
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How Keurig Dr Pepper avoids Amazon shipping fee
(Keurig Dr Pepper)
Keurig Dr Pepper's first step to meeting Amazon's Ships in Own Container certification required for large packages to avoid a chargeback fee involves deploying drop sequence and vibration tests to gauge packaging performance. "We had to rethink what that package needed to look like," said Luke Magnant, packaging engineering manager of secondary packaging.
Full Story: Packaging World online (11/19) 
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Naked Juice adds new flavor, Sovany debuts fizzy water
(PepsiCo)
PepsiCo has rolled out the Rainbow Machine variety for its Naked Juice brand, featuring a mix of seven fruit and vegetable juices. Sovany Beverage has launched an organic fruit juice-infused sparkling water line in four flavors.
Full Story: Food Business News (free registration) (11/20) 
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Kite, a startup sparkling beverage brand, has won the 2020 New Beverage Showdown sponsored by Venturing and Emerging Brands, Coca-Cola's venture capital arm. The clean-label brand offers three botanical flavors and aims to support well-being with adaptogens, said co-founders Claudia Marion and Michelle Tirmandi.
Full Story: BevNet (subscription required) (11/20) 
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Illycaffe has sold a reported 20% minority stake to Rhone Capital, a private equity firm, to help fund expansion into the US. "Rhone has a formidable track record in helping its portfolio companies grow internationally, particularly in the US, a key market in our growth plans," said Illycaffe CEO Massimiliano Pogliani.
Full Story: FoodBev (11/23) 
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Marketing Report
Nielsen is joining the march to develop media measurement tools void of third-party cookies with the launch of its ID resolution system early next year. Nielsen's system, which will be compatible with Unified ID 2.0 and other systems, will work across its own rating and measurement tools and across multiple platforms.
Full Story: Next TV (11/19),  MediaPost Communications (11/19),  Ad Age (tiered subscription model) (11/19) 
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New Snapchat tools let marketers provide app data through Dynamic Lenses and use installation as the Lenses goal. Other features include bidding systems focused on app spending returns and custom audience creation.
Full Story: Adweek (tiered subscription model) (11/19),  Social Media Today (11/19),  AdExchanger (tiered subscription model) (11/19) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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No matter how long you've been at it, you always start from scratch.
Jeffrey Eugenides,
writer
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