To boldly go where man has gone before | Editor's note | NASA put a price tag on the moon
June 14, 2019
News, Not Noise

This Happened
To boldly go where man has gone before
NASA is aiming to boldly go where man has gone before. (Nasa/Getty Images)
Programming note: I am off for a little family vacation at a "treesort" next Monday-Wednesday, so Evan will be driving the WYWW bus. See ya Thursday - Sean
NASA put a price tag on the moon
Why it matters: Tasked with returning a human to the moon, the administrator of NASA has gone public with how much it will cost to accomplish the mission. The price tag? A cool $20 to $30 billion. And that little chunk of change would be in addition to NASA's existing budget.
The Verge (6/14) 
LinkedIn Twitter Facebook Email
Amazon cloned a neighborhood
Why it matters: In order to perfect the technology behind its cutting-edge delivery systems, Amazon has "cloned" a suburb of Seattle. The cloned environment allows Amazon to test delivery robots amid millions of variables.
Wired (tiered subscription model) (6/14) 
LinkedIn Twitter Facebook Email
Wanna get the most out of meetings? Try shutting up
Why it matters: Talking less is one of the most important ways people can get more out of a meeting. This analysis dives into why less is more.
Harvard Business Review (tiered subscription model) (6/2019) 
LinkedIn Twitter Facebook Email
California pondered letting college athletes sign endorsement deals
Why it matters: To be clear, this piece of legislation isn't about schools paying athletes, it's about letting athletes sign endorsement deals. Such a move would change the landscape of college sports in the US as we know it. Conversations about "amateurism" would shift dramatically, but it is unclear if the change would help everyone -- or just a select few. What do you think?
Pacific Standard online (6/14) 
LinkedIn Twitter Facebook Email
Should college athletes be allowed to sign endorsement deals?   
For Your Viewing Pleasure
Hitchhikers guide to Europe
(Abel Sulyok /
The hitchhiker's guide to Europe
Why it matters: There are loads of ways to get around Europe. For those souls who opt to hitchhike their way around the continent (or perhaps get stuck and have no other choice), this map offers some key information about how long the average hitchhiker waits for a ride.
World Economic Forum (6/14) 
LinkedIn Twitter Facebook Email
People Do Cool Things
There's still time to wake up about WokenUp
Why it matters: There's still time to play a role in the launch of WokenUp. I wrote about the "social network for good" and its founder, Simon Puleston Jones, a couple of weeks ago and just wanted to circle back to let you know there are only 6 days remaining in WokenUp's crowdfunding campaign. WokenUp is about halfway to its fundraising goal, so check it out and see if you want to chip in or join the network when it launches.
SmartBrief/Finance (5/30) 
LinkedIn Twitter Facebook Email
For Your Wish List
Not all robot vacuum cleaners were created equal
Why it matters: Even if you don't own a robot vacuum cleaner, you still might think this analysis is pretty cool. The "maps" of areas robot vacuum cleaners hit and miss are interesting. Plus, who knew it takes some robot vacuums nearly 2 hours to clean a standard size room?
CNET (6/14) 
LinkedIn Twitter Facebook Email
Palm to Forehead
No more drinking on the job for metals traders
Why it matters: The London Metal Exchange has long enjoyed a reputation for peculiar trading protocols and raucous partying. Now, the exchange is trying to change part of that equation. Traders still have to keep one heel attached to the base of the seat in the ring, but going forward they will be required to do so sober.
The Wall Street Journal (tiered subscription model) (6/14) 
LinkedIn Twitter Facebook Email
Hear Me Now, Believe Me Later
Jazzercise kept on grooving
Why it matters: Jazzercize, the fitness craze most people associate with leotards and leg warmers, is celebrating its 50th birthday. Don't be surprised if you see a Jazzercize renaissance in pop culture because (hear me now, believe me later) Jazzercize classes rock!

You might not know it, but Jazzercize classes are offered virtually everywhere. The company is poised for growth because it has embraced a business model with low operating costs. While other workout options like Orange Theory and Planet Fitness lease or build expensive space and spend loads on marketing, many Jazzercize classes take place in community centers or other public spaces and market via word-of-mouth.

Mrs. WYWW started doing "J-cize" shortly after the birth of our first child. That was 10 years ago and she still "goes to the temple of J-cize" 3 or 4 times a week. When we almost moved to Switzerland a few years ago, one of the first things she did was check to see if there were J-cize classes over there (there are). My wife is so devout, she even converted her mother and they are making the trip to "Jazzercize Camp" in San Diego in a couple weeks.

Just wait ... some pop star or social media influencer is gonna promote J-cize and its popularity will explode (again). And even if that doesn't happen, Jazzercize will keep grooving along because it is based on fitness, music and fun. Plus, "athleisure wear" is mainstream now!
The New Yorker (tiered subscription model) (6/13) 
LinkedIn Twitter Facebook Email
Your Future
Survey Results
Here are the results from yesterday's reader poll:
Should Slack give users the option to block someone?
Yes  78.39%
I don't know  14.73%
No  6.88%
Happy Hour Fun
Podcast: "The Hangover" got the Rewatchable treatment
Why it matters: This podcast is a couple weeks old, but I finally got a chance to listen to it. It was worth the wait because -- not surprisingly -- it is quite funny. The highlight for me was when they shared the behind-the-scenes story of how the filmmakers went about getting permission from the real-life father of the baby that played "Carlos" in the movie to let Zach Galifianakis ... well ... umm ... you just gotta listen. It's priceless.
The Ringer (5/28) 
LinkedIn Twitter Facebook Email
WYWW Playlist
"Ring of Fire" by Social Distortion
The Friday cover songs continue. The original version by Johnny Cash is here. This song was submitted by James S.

I've created a WYWW playlist on Spotify to keep track of all the songs I list in this space. Enjoy!
LinkedIn Twitter Facebook Email
About the Editors
Sean McMahon
Sean McMahon
Since I joined SmartBrief in 2003, I have produced content on a variety of topics including finance, energy, infrastructure, politics, telecommunications and international development.

I am pretty pumped to be heading off for my first adventure staying in a "Treesort." This place looks pretty amazing, so I'll let you know how it goes.

If you like WYWW, hate WYWW or want to submit a story, shoot me an email. Yes, I actually read them.
LinkedIn Twitter Facebook Email
Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.
Abraham Lincoln
LinkedIn Twitter Facebook Email
Sign Up
SmartBrief offers 200+ newsletters
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Aaron Kern
P: 202.407.7866
Editor  -  Sean McMahon
Contributing Editor  -  Bridget Reed Morawski
Contributing Editor  -  Evan Milberg
Contributing Editor  -  Paula Kiger
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2019 SmartBrief, Inc.®
Privacy policy |  Legal Information