Experts lit small wildfires to prevent big wildfires | Experts lit small wildfires to prevent big wildfires | Big companies in the US started looking beyond profits
August 19, 2019
News, Not Noise

This Happened
Experts lit small wildfires to prevent big wildfires
(Justin Sullivan/Getty Images)
Experts lit small wildfires to prevent big wildfires
Why it matters: If you take the time to read or listen to this entire article, I promise you will come away knowing much more about forest management and science of wildfires. From prescribed fires and thinning to a tactic with the fun acronym SPLAT (Strategically Placed Landscape Area Treatment), various interests have come together with an eye toward preventing catastrophic fires by lighting small fires. The concept of controlled burns isn't new, but this article delves into the research about the patterns in which controlled burns should be lit.
The New Yorker (tiered subscription model) (8/19) 
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Big companies in the US started looking beyond profits
Why it matters: The Business Roundtable, an extremely influential lobbying group that includes the CEOs of some of the world's largest companies, issued a statement today declaring companies should no longer focus primarily on maximizing shareholder value. The move doesn't mean all those companies are going to start forgetting about profits any time soon, but it acknowledges the increased importance of other stakeholders -- like employees and wider society.
MarketWatch (8/19) 
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"Women of a certain age" embraced NextTribe
Why it matters: For far too long, some women have been less than keen to embrace the wisdom, experience and joy that comes being a "woman of a certain age." Pop culture and other societal influences haven't really helped their cause, but the tide is starting to change. NextTribe is a website and events company that has struck a chord with an audience of women who are becoming more comfortable flexing the cultural and financial muscles they've built via lives well lived.
Quartz (tiered subscription model) (8/19) 
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You might have dwelled on something that wasn't worth it
Why it matters: There are always going to be "good days and bad days and going half-mad days," but one thing you can try to control is how you remember them. This piece looks at how the human mind can sometime dwell on certain events and instances. Dwelling on something can be a good thing because memories help shape who we are, but sometimes dwelling on something can be unhealthy. The piece also offers tips to help you avoid dwelling on too much.
The Conversation (Australia) (8/18) 
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The graveyard of social media platforms was examined
Why it matters: With fears about the dominance of social media platforms being voiced rather frequently, it is important to step back every once in a while and remember how much things can change. I was at a conference back in 2006 where the CMO for MySpace explained that theirs was not a unique idea; they had just taken Friendster and made it better. He went on to predict another platform might come along and do the same to MySpace. That seemed inconceivable at the time ... and then it happened.

This piece is a fun look back at all the social media platforms that have come and gone -- and even some that are allegedly still around. Some faded from market dominance to obscurity. Could the same thing happen to the likes of Facebook and Twitter?
Gizmodo (8/19) 
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Did you ever have a MySpace page?   
VoteYes ... years ago.
VoteYes ... and I still do!
VoteWhat is MySpace?
For Your Reading Pleasure
These books helped people disconnect
Why it matters: If you are annoyed by the way you can't ... quite ... seem ... to put your phone down for more than a few minutes at a time, this list of books might help your cause. We've covered Cal Newport's "Digital Minimalism" in previous editions of WYWW, so you might already be familiar with it. If you are looking for a summer vacation read, then Jenny Odell's "How to Do Nothing" might be just what you need.
Outside Magazine online (8/17) 
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This is Cool
The Hubble Space Telescope captured an image of merging galaxies
Why it matters: Two galaxies on a path to become one have been captured in an image taken by the Hubble Space Telescope, showing the pair connecting for the first time, according to the European Space Agency, which released the photo. The galaxies, known collectively as UGC 2369, are being pulled together by gravitational attraction.
ScienceAlert (Australia) (8/18) 
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Hear Me Now, Believe Me Later
Shhh ... Popeye's chicken sandwich might be better than the one from Chick-fil-A
Why it matters: There are some households where you might cause quite a row by merely floating the idea that there might be a chicken sandwich better than the Chick-fil-A's iconic bun, bird and pickle. However, there is quite a bit of buzz these days about a competitive offering from Popeye's. Pick one up and decide for yourself ... but you might want to keep your decision to yourself.
Business Insider (8/19) 
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Your Future
Survey Results
Here are the results from Friday's reader poll:
Which of these funny movie quotes is your favorite?
"It's just a flesh wound." - Monty Python and the Holy Grail  22.17%
"I'll have what she's having." - When Harry Met Sally  21.88%
"My name is Inigo Montoya. You killed my father. Prepare to die." - The Princess Bride  16.33%
"There's no crying in baseball!" - A League of Their Own  15.12%
"So I got that going for me, which is nice." - Caddyshack  6.86%
"I wouldn't say I've been missing it, Bob." - Office Space  6.22%
"Is that hair gel?" - There's Something About Mary  4.57%
"That rug really tied the room together, did it not?" - The Big Lebowski  3.11%
"There was more than one lobster present at the birth of Jesus?!" - Love Actually  2.33%
"I'm not like a regular mom. I'm a cool mom!" - Mean Girls.  1.41%
Happy Hour Fun
White Claw kept scratching its way to more market share
Why it matters: White Claw, the hard seltzer drink that many bars and restaurants can't keep in stock, climbed its way to prominence via an interesting journey that included a bit of social media controversy.
The Guardian (London) (8/19) 
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WYWW Playlist
"Coming Home (Oregon)" by Mat Kearney
This one if for my friends who got married a couple weekends ago. They are huge Oregon Duck fans. That's why the "Keep Calm and Trust the Vicar" shirt was yellow and green and I even referenced the "Kenny Wheaton is gonna score" pick-6 you see and hear in this video during the wedding ceremony.

I created a WYWW playlist on Spotify to keep track of all the songs listed in this space. Enjoy!
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Enjoy the View
Sunset ... in Castle Valley (near Moab), Utah
Sunset ... in Castle Valley (near Moab), Utah
(Heather W.)
This photo was submitted by Heather W.
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About the Editors
Sean McMahon
Sean McMahon
Since I joined SmartBrief in 2003, I have produced content on a variety of topics including finance, energy, infrastructure, politics, telecommunications and international development.

White Claw came up during a conversation with my niece this weekend. She and her friends love the stuff. I tried to explain to her the virtues of the old classics like Bartles & Jaymes wine coolers and Boone's Farm Strawberry Hill wine, but she wasn't having any of it. Kids these days...

If you like WYWW, hate WYWW or want to submit a story, shoot me an email. Yes, I actually read them.
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When we are no longer able to change a situation, we are challenged to change ourselves.
Victor Frankl,
neurologist, psychologist who founded logotherapy
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