How Rothy's built a sustainable shoe brand through word of mouth | Organizations promote various workforce reentry programs | Ready to move ahead? Start with your head
June 12, 2019
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How Rothy's built a sustainable shoe brand through word of mouth
Shoe brand Rothy's is winning fans with footwear that's both sustainable and stylish. Word-of-mouth marketing is proving successful for the brand, which makes shoes from recycled plastic, Vice President of Marketing Elie Donahue says in an episode of Retail Gets Real.
National Retail Federation (6/10) 
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Stand Out
Organizations promote various workforce reentry programs
Employers and organizations are helping people smooth the transition back to outside employment after an extended career break with "returnships" that last from eight weeks to six months. These programs, and others, allow workers to gain skills, and let employers evaluate potential employees.
Harvard Business Review online (tiered subscription model) (6/7) 
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Ready to move ahead? Start with your head
Focus on solutions and growth opportunities instead of obsessing about problems to avoid undermining your chances for advancement, Bryan Robinson writes. Use his tips to rid yourself of a negative mindset.
Forbes (6/1) 
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Retailers on the Rise
Target expands family-related employee perks
Target expands family-related employee perks
(Justin Sullivan/Getty Images)
Target will expand paid family leave from two to four weeks for full- and part-time employees caring for children, parents or spouses, the retailer said. To attract and retain employees in a tight labor market, Target also is adding other perks, including expanding a backup child and elderly care program to store and fulfillment center employees, and reimbursing staff for up to $10,000 in fees associated with adoptions or surrogacy agreements.
Star Tribune (Minneapolis-St. Paul, Minn.) (tiered subscription model) (6/10) 
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Amazon Go grows to 2 NYC locations
Amazon Go grows to 2 NYC locations
(Spencer Platt/Getty Images)
Amazon will open a second Amazon Go store in New York City Tuesday, a month after opening its first Manhattan location. The cashierless concept has grown to 13 stores, and the e-commerce giant is reportedly planning to open as many as 3,000 by 2021.
CNBC (6/11) 
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Noteworthy from NRF
NRF Foundation seeking a copywriter
Do you know a creative, persuasive copywriter that creates unique and compelling copy? The NRF Foundation is seeking a gifted copywriter who can demonstrate their impact and promote retail as an industry of opportunity to key audiences across a multitude of channels. Learn more.
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9 challenges facing retail supply chain executives
From omnichannel to fulfillment to global trade, supply chain execs at retail companies are challenged on many fronts. The retailers that overcome these challenges will be those that are flexible and responsive with the right technology, people and strategies. Learn more in STORES Magazine.
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