Women founders need relationships as well as financial support | Woman-led Glossier is now a unicorn | Women embracing male-dominated industries and thriving
March 20, 2019
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Women founders need relationships as well as financial support
Women founders need strong relationships with those who have power and wisdom to support their growth in addition to financial support, Nell Derick Debevoise writes. One initiative working toward the development of social capital is Davis Wright Tremaine's Project W, which helps women network while gaining valuable insight about their companies.
Forbes (3/19) 
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Meet the 18-Hour City at Its Finest
Talent is flocking to 18-hour cities like Downtown Fort Worth, markets that are on a growth upswing thanks to lower costs of living and doing business combined with robust entertainment and recreational opportunities. Get the details >
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Business Trends
Woman-led Glossier is now a unicorn
A $100 million funding round for direct-to-consumer beauty brand Glossier values the company at $1.2 billion. Glossier, led by Emily Weiss, recently launched a new makeup line and might be considering an initial public offering.
Fast Company online (3/19),  The Wall Street Journal (tiered subscription model) (3/19) 
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Women embracing male-dominated industries and thriving
Closing the gender gap is essential for equality, but it offers a purely economic benefit as well, with a potential $1.5 trillion boost for the US economy alone should it happen, Katie Elizabeth writes. Women such as Mary Spio, founder of CEEK VR, are successfully pushing into industries dominated by men, adding new ideas to business models.
Forbes (3/16) 
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Webhead CEO calls for more support for women, minority-owned business
Janie Gonzalez, founder and CEO of Webhead, has risen to prominence in San Antonio, but her journey has been an uphill battle. She believes that to boost diversity in the area's STEM workforce, there needs to be greater investment in minority- and women-owned companies such as hers.
San Antonio Express-News (tiered subscription model) (3/11) 
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Mobile Device Usage is a Threat to Data Security
74% of global IT leaders reported a data breach due to a mobile security issue. Discover how cybersecurity is shifting to meet the needs of a mobile world, and why it's critical to not fall behind. Learn how to protect your organization from mobile threats in The Convergence of InfoSec & Mobile.
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Small Business Spotlight
Follain puts wholesome beauty products within reach
Follain stores feature all-natural and nontoxic beauty products that have passed the company's rigorous approval process. "Each product has to meet our safety standards and needs to be high performing," founder Tara Foley said.
InStyle magazine online (3/15) 
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Social Media Buzz
Infographic: Advice from Twitter users on social branding
A live Twitter chat yielded social media tips compiled in an infographic, and advice includes documenting clear brand style and content guidelines to ensure consistency across platforms, Emma Wiltshire writes. Be sure your visual style is unique, fun and engaging but is always recognizable as your brand.
Social Media Today (3/18) 
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NAWBO (R) News
NAWBO Spring Membership Drive is happening -- a national association with a chapter experience!
Join NAWBO during the Annual Spring Membership Drive, March 1-April 30. Take advantage of special pricing and events at the local chapters. The New Member Initiation Fee is reduced to $75 and the Reinstatement Fee for Past Members is waived, no promo codes needed! NAWBO is a one-stop resource for women to grow and collaborate across all industries and backgrounds.

NAWBO is Anytime, Anywhere! Even if you don't live in a market with a local chapter, you can gain access to all the tools you need to build your business and see it thrive. The Virtual Chapter features exclusive events, programming and a Virtual Connect & Learn each month. Visit the NAWBO website for more information!
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Technology
Use technology to enhance customer relationships
Technology can actually hurt relationships if sales representatives focus on using tech to blast out thousands of messages to potential buyers or find themselves struggling with complex customer relationship management platforms. Instead, sales teams should use CRM to automate administrative tasks and provide insights that allow reps to have better interactions with customers, writes Lou Orfanos.
HubSpot (3/18) 
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Best Practices
"Healthy perfectionist" is not an oxymoron
Use your perfectionist tendencies in a healthy way by focusing on the most important competencies, delegating other tasks and understanding the "why" behind your drive to excel, writes LaRae Quy. "Once you understand your motivation, you can choose how to respond to a situation rather than let your emotions react in ways that can sabotage you," she writes.
LaRae Quy blog (3/11) 
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How to cultivate constructive conflict
Businesses often try to avoid conflict on their teams, but addressing disagreement is key to preventing problems and establishing a positive culture, writes Liane Davey. Rethink the language you use to describe teamwork, and create the expectation that healthy conflict may arise, she writes.
Harvard Business Review online (tiered subscription model) (3/14) 
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Lifestyle
Study: Weekend work may increase depression
Study: Weekend work may increase depression
(Eugene Gologursky/Getty Images)
A UK study indicates a link may exist between working weekends and depression. Women who worked weekends experienced more symptoms than women who worked only weekdays, while men reported increased symptoms if they already disliked the working conditions.
Reuters (3/14) 
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Happiness? The color of it must be spring green.
Frances Mayes,
professor, writer and "Under the Tuscan Sun" memoirist

March 20 is the spring equinox

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About NAWBO®
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty years later, NAWBO® is still the only organization that solely represents the interest of women entrepreneurs in all industries. NAWBO® and Women Mean Business™ are registered trademarks of the National Association of Women Business Owners. For more information, please visit www.nawbo.org.
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