Psyche Terry, founder of Frisco-based UI Global Brands (which owns Urban Hydration and other brands) talks about her views on being a Black business owner during the George Floyd uprising, missing out on the first round of Payroll Protection Program funding, and how the pandemic upended her company. "I have been trained by the best of the best, but nothing trains you like a disaster. COVID-19 took us to school," she says.
Sorted plastic resin. (Kazuhiro Nogi/AFP via Getty Images)
Nineteen years ago, Tamsin Ettefagh and her company Envision disrupted the plastics industry as a resin recycler, and she says her "nontraditional mold-breaking achievement" was becoming successful in an industry without a college degree in engineering or polymers. Ettegagh now has launched Tamsinette, a consulting firm.
Despite the nationwide shutdowns, Joy Gendusa, founder of PostcardMania, applied three strategies to help her business thrive. Her advice involves continuing to run your marketing budget, using your position to communicate and taking advantage of all the free resources you can.
Geenie is the latest addition to a group of Black-owned ethical online retailers that also includes Cocotique, BLK+GRN and Beautyocracy. "We think people are moving toward values-based shopping -- caring about who makes products, what's in them, where they're making them and the stories behind the founders," said Geenie founder Chana Ginelle Ewing.
After receiving money from the second round of San Diego's Small Business Relief Fund, Maria Disla, owner of Pure Indoor Cycling, has shifted operations outside to comply with regulations. "The amount of support and outreach from the community has been amazing," Disla says.
TikTok has seen its share of love and hate in the past year and soon may be acquired by Microsoft. David Bloom explains the company's ups and downs and various countries' positions on banning the social media app.
NAWBO's Virtual Women's Business Conference offers more than ever
The National Association of Women Business Owners (NAWBO®) is going virtual September 21-23 with its annual National Women's Business Conference (WBC) and offering more days and extras than ever to lift up and support women entrepreneurs during this time. Attendees can choose from more than 25 keynotes (including bestselling author Glennon Doyle), general sessions and breakouts.
At the National Women's Business Conference, presented by Bank of America, participants can see who’s in the sessions and click on sponsors and attendees to meet later for one-on-ones. They can even make appointments for supplier diversity matchmaking. Be confident that you will gain tools that can be immediately applied to make your next brave business decisions and goals. View the full agenda and register here.
Live video and audio content can be repurposed for use across social media with the right apps and hardware, social media marketer Lynsey Fraser writes. She explains five ways to reformat content, including the use of transcription and video editing apps.
The pandemic, economy and political situation are all causes of chronic stress that require leaders to take care of themselves, help people who seem to be withdrawing and communicate an optimistic but realistic message about the future, writes Michael Lee Stallard. "Effective leaders continually look ahead, scanning the horizon for opportunities as well as possible disruptive challenges or threats, and they prepare to address them," he writes.
Reflecting on the particular documents small-business owners need to keep on file, Tom Cooney of Wealth Dimensions and Crystal Faulkner of MCM CPAs & Advisors offer a set of guidelines to follow. "Records substantiating costs and deductions associated with business property are necessary to determine the basis and any gain or loss when the property is sold," they note.
Top executives from major US companies are asking Congress to extend aid beyond the Paycheck Protection Program and offer long-term loans to the hardest-hit businesses. Congress is also being asked to consider allowing PPP borrowers to receive a second round of funds.
A health scare and the coronavirus crisis helped Nikki Barua, founder of professional development program Beyond Barriers, realize that "[m]y business was thriving, but I was barely surviving." She explains the benefit of taking a pause and how she learned to inject sleep, play and gratitude into her life.
How we handle our fears will determine where we go with the rest of our lives.
Judy Blume, writer
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social and
political spheres of power worldwide. Thirty years later, NAWBO® is still the
only organization that solely represents the interest of women entrepreneurs in all
industries. NAWBO® and Women Mean Business™ are registered trademarks of the
National Association of Women Business Owners. For more information, please