Investors expect women entrepreneurs to be social influencers, too | Stacy's Pita Chips to fund women food entrepreneurs | These podcasts from women CEOs provide advice and motivation
May 15, 2019
NAWBO SmartBrief
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Investors expect women entrepreneurs to be social influencers, too
Some young women entrepreneurs have amassed large followings on social media, and investors are taking notice and even looking for signs of founders' charisma on social media, but some women say the trend perpetuates stereotypes. "I know a lot of guys who are seen to be tech geniuses, and they don't shower," says Uncharted Power founder and CEO Jessica Matthews, adding "I don't think any woman could get away with it."
Chicago Tribune (tiered subscription model) (5/3) 
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The USC Marshall Online MBA Program
Building strong leaders and lifelong connections is what the top-ranked Online MBA program from the USC Marshall School of Business is all about. Learn more about how USC's award-winning coursework can help you earn a truly meaningful business education.
Business Trends
Stacy's Pita Chips to fund women food entrepreneurs
Padma Lakshmi and Stacy's Pita Chips have announced the Stacy's Rise Project for women food entrepreneurs. Five finalists will each receive $20,000, and the winner will get an additional $100,000 in investment funds.
Forbes (5/9) 
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These podcasts from women CEOs provide advice and motivation
Podcasts, like this list of 10 from women CEOs, provide valuable information, inspiration and motivation to entrepreneurs, Erika Ashley writes. This list includes "Raising the Bar" starting Alli Webb of Drybar fame, "Swipe Up" from Katherine McDermott, an influencer, and Jen Casey of "Inner Boss," which often features interviews with women founders.
Entrepreneur online (5/14) 
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Small Business Spotlight
Entrepreneur provides in-home pet care
After identifying a need for an in-home pet care service, Rose Burke started PetPanion Pet Care to fill the gap in the market. "I constantly remind myself that there are people who need us and what we have to offer, and that makes any challenges minor in comparison," she says.
Asbury Park Press (Neptune-Asbury Park, N.J.) (tiered subscription model) (5/13) 
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Social Media Buzz
Localized social marketing gains steam
Localized social marketing gains steam
National brands with multiple locations are finding it easier to engage with consumers on a community level thanks to offerings from social media platforms, writes Monica Ho. She points to services provided by Google and Instagram to customize online communications, along with Facebook's Business Page, which is popular among franchisees and reportedly drives 26 times the activity compared with other platforms combined.
MarTech Series (5/13) 
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NAWBO (R) News
NAWBO National Survey underscores need to address unskilled labor force
The National Association of Women Business Owners (NAWBO) announced results from their annual membership survey sponsored by Bizwomen. The survey provides transparency on the economic climate from the viewpoint of women business owners, who will continue to be a growing force in our nation's economy for years to come.

For 2019, the top three business challenges identified were: finding ways to drive growth (58%), finding time to focus on core business (47%) and finding high-quality employees (28%). Find the Survey Infographic and more information about the 2019 Member Survey here.
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Tools to aid with invoicing tasks
It's important to stay on top of invoicing and accounting tasks as your business grows, and the right tools can help, writes Amanda Pressner Kreuser of Masthead Media. She discusses five tools, including Wave, FreshBooks and Hello Bonsai.
Inc. online (5/8) 
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Best Practices
Ways to meet people aside from networking events
You might connect with other professionals by taking a class in your community or volunteering, writes Kim Fischer, director of membership for the International Live Events Association, Minneapolis chapter. Try hosting a virtual happy hour for members of your network with similar interests or joining an industry social media group.
Twin Cities Business (Minneapolis) (5/10) 
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Prepare your team to act on its own
Teams can accomplish more when they feel empowered, spend less time in unnecessary meetings and have the tools they need to effectively communicate, writes Jessica Thiefels. "This allows your team to be more creative, industrious and solution-oriented because they don't need to wait for approval from you to execute when they're ready," she notes.
SmartBrief/Leadership (5/13) 
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Support working mothers with a maternity-return plan
Before a woman takes maternity leave, her employer should already have a plan in place for her return, writes Ultimate Software Chief People Officer Vivian Maza. That said, while written policies are crucial, companies must be ready to work with each mother's unique circumstances, she writes.
Quartz (5/10) 
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These exercises are simple yet effective
When starting any exercise routine, it's best to learn how to do each move correctly to avoid injury and to make the most of your time, writes Amy Marturana. She walks through eight basic strength moves, including squats, reverse lunges and planks.
Self (5/2) 
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All you need is one person to say yes to an idea.
Joy Mangano
inventor and entrepreneur

May is National Inventors Month

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About NAWBO®
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty years later, NAWBO® is still the only organization that solely represents the interest of women entrepreneurs in all industries. NAWBO® and Women Mean Business™ are registered trademarks of the National Association of Women Business Owners. For more information, please visit
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