Anheuser-Busch InBev is building a bank of data insights that will help the company better connect with female drinkers. "This is about looking at a category and fundamentally saying, 'We need to change the way we think' ... to create an inclusive category," said Global Director for Innovation Insights Molly Hayes.
Starbucks and Uber Eats will team to expand delivery to about 2,000 of its 8,000 US cafes next year. Nontraditional orders at the chain have grown in the past couple of years and mobile orders now account for 12% of total sales, up from 5% two years ago.
The Secret to Digital Competitiveness Experimentation is emerging as the next major digital capability that will separate business winners from losers. This original research report from Harvard Business Review Analytic Services delves into the rise of experimentation and how companies like Gap, HP, and WSJ are making it work.
Snapchat has released new location advertising products in time for the holidays, including a re-engagement audiences tool that lets marketers retarget people who have visited their physical stores and use their data to form look-alike audiences. "I foresee this being a helpful functionality to expand reach for brands," said MediaCom's Steve Carbone.
YouTube took down 7.8 million videos, almost 1.7 million channels and more than 224 million comments in the third quarter, the company reports. Eighty percent of the videos that were eliminated for being in breach of the platform's community guidelines were identified by automated systems, and 74.5% had zero views when removed.
Bread baking, oxtail, homemade jams and ginger water are among the top food and beverage trends identified for 2019 by Pinterest. Consumers are also expected to gravitate toward more "pegan" items, which are foods that meet both paleo and vegan diets.
Marketing chiefs hold their position for an average of 3.6 years, compared with an average of 7.2 years for chief executive officers, according to a report by Winmo. The study also found that almost 42% of chief marketing officers are female.
German riesling will be affordable and likely to win more US market share in 2019, said importer Adam Sager of Winesellers. Riesling and chardonnay from the Columbia Valley in Washington are top picks to prosper in the new year, Sager added.
From everyday inspiration to the epic dreams-for-someday, these trends are what people all over the world are looking to for the year ahead. Businesses have used this list to inspire campaigning, merchandising, and even product development. Pinterest is announcing the official 100 Pinterest trends for 2019. Read it here.
Susan Frech, co-founder & CEO of Social Media Link, sits down with Seth Hillstrom, executive director at Beverage Marketing Association, to talk about owning your relationships and capturing the value and authenticity of non-paid consumer advocacy.