Coca-Cola, Red Bull among brands optimizing content marketing | Comscore and Nielsen introduce digital measurements | PepsiCo tests delivery via self-driving robots
January 4, 2019
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Beverage Marketing News
Dunkin' launches packaging refresh
Dunkin' is launching a nationwide rollout of its rebranded packaging. "What better time than the start of a new year to bring our new look to our coffee cups and packaging, and introduce a new energy to our restaurants and our fans," said Chief Marketing Officer Tony Weisman.
MassLive (Springfield, Mass.) (1/3) 
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Coca-Cola, Red Bull among brands optimizing content marketing
Coca-Cola, Red Bull among brands optimizing content marketing
(Karen Bleier/AFP/Getty Images)
Coca-Cola and Red Bull are among the brands that are using content marketing strategies to capture consumer attention. Since 2012, Coca-Cola's brand-forward publication Journey has put a human face on the beverage firm through such topics as sustainability and relief work, while Red Bull's The Red Bulletin features artists, athletes and other culture generators.
ClickZ (1/3) 
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Measurement and Technology
Comscore and Nielsen introduce digital measurements
Mobile and digital measurements are looming large in the competition between Comscore and Nielsen. Ad buyers will be able to get syndicated data from digital video and traditional TV with Nielsen's Total Content Ratings, and Comscore will offer media companies a product similar to its cross-platform Campaign Ratings ad delivery measurement system.
Digiday (free content) (1/2) 
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PepsiCo tests delivery via self-driving robots
PepsiCo tests delivery via self-driving robots
PepsiCo began testing snack and drink deliveries via self-driving robots on the campus of the University of the Pacific in Stockton, Calif. The company's program has three robots and will expand to five.
WKRC-TV (Cincinnati)/The Associated Press (1/3) 
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Trends and Insights
Report: US alcohol consumption to rise in 2019
US alcohol consumption is expected to rise in 2019 even as population growth slows, perhaps in part due to lower state alcohol excise taxes, a recent report states. Delaware, Idaho, Massachusetts, West Virginia and Tennessee are expected to have the highest gains in per capita wine consumption during the year.
Forbes (1/2) 
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Coca-Cola debuts 2 Smartwater products exclusively on Boxed
Coca-Cola debuts 2 Smartwater products exclusively on Boxed
(Mike Mozart/Flickr)
Coca-Cola is releasing its new Smartwater Antioxidant and Smartwater Alkaline drinks exclusively via Boxed, an online retailer that sells bulk items. "It came together because of what we're going at -- being fast, being nimble, being easy to work with," said Boxed CEO Chieh Huang.
Business Insider (1/2) 
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"Unicorn Tears" wine is very pink and literally sparkly
Spanish winery Gik has introduced a wine called Unicorn Tears; the wine contains particles to make it sparkle, and the company boasts that it is "the pinkest rose that has ever been created." Gik introduced what may have been the world's first blue wine in 2015.
Bustle (1/1) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
Nestle, Amazon news proved popular this week
Nestle's plan to expand its plant-based product line caught SmartBrief food and beverage readers' attention this week, as did Amazon's intention to expand its Whole Foods chain. Procter & Gamble's upcoming debut of a personal care and cleaning brand topped the week's most-clicked list.
SmartBrief/Food & Beverage (1/4) 
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News From BMA
eBev Global Interview: "Social Media Link & SipCity: Lessons from a passion-centric non-paid consumer advocacy community"
Susan Frech, co-founder & CEO of Social Media Link, sits down with Seth Hillstrom, executive director at Beverage Marketing Association, to talk about owning your relationships and capturing the value and authenticity of non-paid consumer advocacy.
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eBev Global Interview: "Innovations that will change the world: The power of edible upcycling"
Tom Clemente, CEO of Coffee Flour, sits down with Seth Hillstrom, executive director at Beverage Marketing Association, to talk about "turning environmental waste issues into a superfood."
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E.F. Schumacher,
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