AB InBev gathers insights on how women drink | Starbucks to offer delivery from 2,000 restaurants | Snapchat boosts targeting with location data
December 17, 2018
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AB InBev gathers insights on how women drink
Anheuser-Busch InBev is building a bank of data insights that will help the company better connect with female drinkers. "This is about looking at a category and fundamentally saying, 'We need to change the way we think' ... to create an inclusive category," said Global Director for Innovation Insights Molly Hayes.
Warc (London) (12/17) 
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Starbucks to offer delivery from 2,000 restaurants
Starbucks and Uber Eats will team to expand delivery to about 2,000 of its 8,000 US cafes next year. Nontraditional orders at the chain have grown in the past couple of years and mobile orders now account for 12% of total sales, up from 5% two years ago.
Business Insider (12/13) 
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The Secret to Digital Competitiveness
Experimentation is emerging as the next major digital capability that will separate business winners from losers. This original research report from Harvard Business Review Analytic Services delves into the rise of experimentation and how companies like Gap, HP, and WSJ are making it work.
Measurement and Technology
Snapchat boosts targeting with location data
Snapchat boosts targeting with location data
(Lionel Bonaventure/AFP/Getty Images)
Snapchat has released new location advertising products in time for the holidays, including a re-engagement audiences tool that lets marketers retarget people who have visited their physical stores and use their data to form look-alike audiences. "I foresee this being a helpful functionality to expand reach for brands," said MediaCom's Steve Carbone.
Adweek (tiered subscription model) (12/13) 
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YouTube eliminates 1.7M channels, 7.8M videos in Q3
YouTube eliminates 1.7M channels, 7.8M videos in Q3
YouTube took down 7.8 million videos, almost 1.7 million channels and more than 224 million comments in the third quarter, the company reports. Eighty percent of the videos that were eliminated for being in breach of the platform's community guidelines were identified by automated systems, and 74.5% had zero views when removed.
CNBC (12/14),  Engadget (12/13),  The Hill (12/13) 
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Trends and Insights
Pinterest: Ginger water, oxtail among 2019 food trends
Bread baking, oxtail, homemade jams and ginger water are among the top food and beverage trends identified for 2019 by Pinterest. Consumers are also expected to gravitate toward more "pegan" items, which are foods that meet both paleo and vegan diets.
ABC News (12/14) 
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Report: CMO tenure averages half that of CEOs
Marketing chiefs hold their position for an average of 3.6 years, compared with an average of 7.2 years for chief executive officers, according to a report by Winmo. The study also found that almost 42% of chief marketing officers are female.
Marketing Dive (12/13) 
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Affordable riesling projected to be a hit in 2019
German riesling will be affordable and likely to win more US market share in 2019, said importer Adam Sager of Winesellers. Riesling and chardonnay from the Columbia Valley in Washington are top picks to prosper in the new year, Sager added.
Forbes (12/13) 
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Featured Content
Sponsored content from Pinterest
The Pinterest 100: Top Trends for 2019
From everyday inspiration to the epic dreams-for-someday, these trends are what people all over the world are looking to for the year ahead. Businesses have used this list to inspire campaigning, merchandising, and even product development. Pinterest is announcing the official 100 Pinterest trends for 2019. Read it here.
Don't overlook Gen X — you'll regret it
As older Gen Xers start to venture into retirement, brands have an opportunity to help them make the most of it. From travel and home goods to beauty and wellness, Gen X is ready to plan for this new phase of their lives. Learn more from Pinterest about engaging this active audience.
Click here to learn more about Featured Content
News From BMA
eBev Global Interview: "Innovations that will change the world: The power of edible upcycling"
Tom Clemente, CEO of Coffee Flour, sits down with Seth Hillstrom, executive director at Beverage Marketing Association, to talk about "turning environmental waste issues into a superfood."
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eBev Global Interview: "Social Media Link & SipCity: Lessons from a passion-centric non-paid consumer advocacy community"
Susan Frech, co-founder & CEO of Social Media Link, sits down with Seth Hillstrom, executive director at Beverage Marketing Association, to talk about owning your relationships and capturing the value and authenticity of non-paid consumer advocacy.
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