What inspired P&G's Pritchard to champion inclusion | AI enhances growth mapping potential | Changing Pine-Sol's image
October 18, 2018
ACI SmartBrief
News and information on the cleaning products industry
Business Buzz & Industry Trends
What inspired P&G's Pritchard to champion inclusion
Procter & Gamble marketing chief Marc Pritchard spoke at last month's Adcolor conference about experiences that ignited his passion for inclusion and diversity, such as feeling compelled to hide his Mexican heritage as a youth and being challenged by African-American employees about P&G's lack of progress in increasing representation and market share. "Each of us can make a difference every day using our voice, and when it matters most, pick up and take the bold stand," he said.
Adweek (tiered subscription model) (10/15) 
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AI enhances growth mapping potential
Many CPG companies are using artificial intelligence in growth mapping to increase revenues and growth while removing time and budgetary restraints, writes Vinit Doshi, a Periscope By McKinsey senior expert. AI and machine learning have the ability to find growth opportunities faster that humans.
CPG Matters magazine (10/2018) 
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Changing Pine-Sol's image
Sacha Connor, director of marketing for Clorox, is leading a campaign that changes the old-school image of Pine-Sol. The need for the change was reinforced when she was turned down by two influencers who felt like Pine-Sol didn't work with their brand.
MediaPost Communications (10/4) 
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Private equity firm purchases Guy & O'Neill
Centre Partners, a New York private equity firm, has purchased household cleaning products manufacturer Guy & O'Neill for an undisclosed amount.
BizTimes Milwaukee (10/16) 
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Other News
Science, Policy & Health
ACI's Hockstad: Washing hands prevents diseases, saves lives
Health officials estimate about 80,000 people died from flu during the 2017-18 season, and while getting a flu shot is critical, hand-washing is a way to help stop disease from spreading, writes Melissa Hockstad, the American Cleaning Institute's president and chief executive. Global Handwashing Day was celebrated on Monday, but clean hands should be a priority throughout the year, she writes.
LinkedIn (10/13) 
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Safely involve kids into the laundry routine
Half of all parents say that they involve their young children in their laundry room routines, but are they taking the right precautions? ACI's Brian Sansoni explains how to keep children safe in the laundry room, whether that be locking washer and dryer doors or keeping detergent packets out of reach.
Today (10/8) 
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Amazon publishes chemicals policy
Amazon has published a chemicals policy that includes a list of restricted chemicals to its suppliers and manufacturers. The company is developing a tool for consumers to filter products for sustainability and formulaic traits.
JD Supra/Bergeson & Campbell, P.C. (10/15) 
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Other News
Q&A: Unilever incorporates UN goals at every step
Unilever's sustainability agenda is based on the UN's 17 Sustainable Development Goals and is evident in every aspect of the company's operations, says Chief Sustainability Officer Jeff Seabright. The company hopes to become carbon-positive by 2030.
BusinessGreen (U.K.) (10/11) 
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ACI News
Make Your Brand Stand Out at the 2019 ACI Convention
Smart executives throughout the global cleaning product supply chain are already registering for the 2019 ACI Convention, Jan. 28-Feb. 2 in Orlando. Help ensure your company is front-and-center for the industry's business universe that week by taking part in our enhanced Convention Sponsorship Program (PDF). New this time around is a year-round package that includes sponsorship at all of ACI's meetings and opportunities to broadcast your company's key messages during ACI Convention Week. Contact ACI's Meetings Department to sign-up for your brand's chance to stand out at the 2019 ACI Convention.
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Tips for Tidying up Your Tech
You've likely been typing or tapping away on your computer or smartphone. But have you been keeping those devices clean? ACI's Clean & Happy Nest blog has some quick tips on how to keep your electronics clean at home and at the office. And check out the blog for other great ideas on keeping clean throughout your busy week.
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Zora Neale Hurston,
author and anthropologist
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