September 21, 2021
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Top Story
Google's "Don't be evil" motto came back to haunt it
(Mason Trinca/Getty Images)
Google is accused of illegally firing five employees for labor activism by the NLRB during an ongoing trial, which is bringing the company's "Don't be evil" motto to the forefront as arguments are made that the workers were simply reflecting the company's ethos and holding it to account. Google employees say the motto inspired many workforce protests and attracted a certain type of worker, and Irina Raicu of Santa Clara University's Markkula Center for Applied Ethics agrees, saying, "It raised employee expectations that the company would be different."
Full Story: CNET (9/20) 
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It's not business as usual
COVID-19 has dramatically changed our financial landscape and work culture, sparking a lasting shift in how we do business. Returning to a "new normal" can also mean new risks - and new insurance needs. Learn more.
Recruiting & Retention
The employee bounce rate -- the percentage of workers who came into the office once but didn't come back for the rest of the month -- rose to 19% in August, up from July, according to Robin. The research reveals under 10% of workers attended offices more than three or four days a week, with Los Angeles experiencing a rise in employees returning to offices while New York and San Francisco experienced declines.
Full Story: TechRepublic (9/20) 
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Remote Work- Are you prepared for what's next?
Get "The State of the Digital Workplace" report and learn how top organizations are preparing for life after the pandemic. Report includes: Real-world case studies and insights, 10 key takeaways from 500 responses, Priorities and challenges to implementing a digital workplace. Download for free.
Leadership & Development
How to build 5-star employee experience
Staff are key to business growth and success. But what's the true impact of Employee Experience (EX)? How has COVID-19 affected EX? And which current trends are shaping the future? New research provides all the answers. Access the insights.
Strategies for Success from
Virginia Tech's Megan Seibel explains how leaders can develop a creative culture by effectively managing and encouraging the two main types of problem solvers -- innovators like Elon Musk and adaptors like Jeff Bezos. "The danger to your own career, your employees, and your employer is that ground-breaking ideas, both revolutionary and evolutionary, that could give the company that competitive edge can so easily get lost when ideas and individuals are poorly managed," Seibel writes.
Full Story: Training magazine (9/7) 
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Benefits & Compensation
Study: Walmart's education program shows benefits
A new study by the Lumina Foundation of Walmart's employee education program finds that 17% of the 56,000 employees who have taken advantage of the program have received promotions. Live Better U helps employees finish high school and earn degrees and professional certificates without paying for tuition or books.
Full Story: University Business (9/20) 
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The HR Leader
Too many managers exist "because they've managed to not get fired, and manage other people as a means of exerting power and shifting blame," while others can't effectively lead because they don't understand the work being done, argues EZPR CEO Ed Zitron. "What we need -- and will likely see -- are more organizations opening a different track for people who are very good at their specific job, where these people are compensated for being great at what they do and mentoring others," Zitron argues.
Full Story: Substack/Ed Zitron (9/20),  The Atlantic (tiered subscription model) (9/17) 
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About the Editor
Kanoe Namahoe
Kanoe Namahoe
No one tells a story like the SmartBrief CEO Rick Stamberger. Rick has a gift. He can be talking about sales wins and company goals for the current fiscal year or a pebble he saw while waiting for the train in New York and he'll have you eating out of his hand.

Rick's ability to tell a story is one of his best leadership assets. In it he demonstrates his humor, his brains and kindness. He connects with you. He builds trust. He goes from being CEO to being human.

And that is an important asset for C-level executives to have, as we see in one of today's Leadership & Development stories. Those who can tell stories can grab their listeners' attention, convey important information and build genuine relationships. They create a workplace culture where people want to do excellent work.

How can I serve you better with this brief? Let me know! And if you enjoy this brief, tell others so they can benefit also.
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Jose Antonio Tijerino,
president and CEO of the Hispanic Heritage Foundation
National Hispanic Heritage Month is Sept. 15 to Oct. 15
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