Comcast Xfinity created a live Twitter event that invited users to join paranormal investigators as they explored the Winchester Mystery House, a Victorian mansion in San Jose, Calif., that is notorious for being supposedly haunted. The "Project Dead Zone" experience was created by Goodby Silverstein & Partners to tout the brand's xFi Wireless Gateway.
Walmart's video streaming service, Vudu, is venturing into original content in partnership with MGM and enables advertisers to target ads to viewers based on their shopping history with the retailer. Vudu is also expected later this year to debut shoppable ads that will enable viewers to click and directly add products to their Walmart shopping cart.
Gillette's Venus has rolled out a "My Skin, My Way" campaign that celebrates female diversity, and the brand's Instagram account is encouraging women to share unretouched photos of their skin using #MySkinMyWay. The push will also include further social content, brand partnerships and influencer collaborations.
National Geographic has teamed up with content app Wattpad to promote its "Planet or Plastic?" environmental campaign, created in partnership with 21st Century Fox. The brand is encouraging writers on the app to submit stories about global pollution using #PlanetOrPlastic; the stories will be shared on its site.
OmniVirt's 360-degree interactive spots for CVS showcase the retailer's new BeautyIRL experience available in flagship stores. The ads allow viewers to immerse themselves in the store experience and control which products and services they want to home in on.
Dunkin', American Express and Anheuser-Busch InBev are some of the big-name brands beginning to explore the advantages of blockchain technology for better consumer insights. Dunkin' is tapping the technology to allow customers who use a code provided in a TV commercial to win prizes and discounts.
Taco Bell is reprising its "Steal a Base, Steal a Taco" campaign for the MLB World Series, giving away free Doritos Locos tacos at participating outlets if a base is stolen during the Series. The push also includes Taco Heroes trading cards, which showcase the players who win free tacos for everyone.
Earn major CLE credits by attending the 2018 ANA/BAA Marketing Law Conference, Nov. 7-9 in Chicago. Hear from 125 speakers, including 45 legal brand experts, and leaders from the FTC and the offices of the state attorneys general.
• Trademarks, copyrights and claim substantiation • Practical new sessions on VR, AR, AI, e-sports and ransomware • Litigation, including false advertising, Lanham Act and NAD review • Alcohol and marijuana marketing • In-store retail scanning and payment • How to negotiate class action settlements • Brand protection and reputation management • New developments in influencer marketing • Sweepstakes, skill contests, gaming and loyalty programs/gift cards