New software uses AI to "wake up" photos | Silence could be golden for advertisers | Marketers zero in on location strategies
June 13, 2019
WMA SmartBrief
Current News and Ideas for Web Developers and Marketers
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New software uses AI to "wake up" photos
A new software program, called Photo Wake-Up, can create an animated character from any photo or painting of the human body. The artificial intelligence technology developed by researchers at the University of Washington and Facebook uses an algorithm that maps the body, builds a digital mesh over which 3D imaging is applied.
Fast Company online (6/12) 
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Silence could be golden for advertisers
Silence could be golden for advertisers
Marketers that seek workarounds for web browsers that block sound in video ads or expend energy convincing viewers to turn up the volume may be missing the "engagement potential of a well-crafted silent ad," writes Phil Townend. Instead, we're witnessing "the creation of a new ad format without realising it: the silent video unit" with high user acceptance that should be embraced by marketers.
The Drum (free registration) (6/13) 
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Marketers zero in on location strategies
Marketers that use location data or targeting in campaigns are seeing impressive results, with 89% reporting a lift in sales, 86% witnessing customer growth and 84% realizing higher customer engagement, according to Factual and Lawless Research, which polled US mobile marketers, consumer brands and agencies. While most marketers plan to use location data in the future, only 24% are utilizing it for in-store visits or offline measurement.
Marketing Land (6/12) 
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Getting the Word Out
Infographic: SEO success from content, links
Connex Digital breaks down the steps to search engine optimization success in this infographic. Keywords, quality content, updated link building and outreach all come into play.
Social Media Today (6/13) 
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Developer Update
Code review is a great time to build community
Code review is a great time to build community
The code review process can be stressful for all involved, but Sandrina Pereira offers tips to seeing the opportunity in the review both for the web developer and the rest of the team with the right mindset. Trust, collaboration and knowledge sharing are important, as well as automation, compromise and empathy, she writes.
Smashing Magazine (6/12) 
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Vue.js framework can add form, function to websites
The open-source JavaScript framework Vue.js is flexible and can add interesting user interfaces and improve the user experience with minimal effort, Eric Karkovack writes. He highlights examples such as drag-and-draw cursors, charts, search tools and mail themes.
Speckyboy (6/12) 
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Design Corner
Try skinny columns in modular grids
Andy Clarke looks at Avaunt magazine's layout for inspiration into modular grids and "skinny columns." He breaks down how easy it is to create this look with CSS and a resulting responsive design.
Smashing Magazine (6/13) 
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Small Businesses & Entrepreneurs
Share the load to maximize social media marketing
Jessica Vionas gives four pointers on maximizing social media marketing, including a balance of shared and original content, employee participation and LinkedIn groups. Designate one person to be responsible for social media marketing, but make sure all employees are involved by connecting to personal accounts, sharing daily messages and having a healthy competition over posting, she writes.
Business 2 Community (6/12) 
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Association News
Tomorrow is final day to enter the 2019 WebAward Competition
The final deadline to enter the 23rd annual WebAwards is tomorrow, June 14. Entries added and/or edited until the end of day when the nominator portal will be closed, and the judging phase will begin.

Good luck to all who have entered!
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