E-commerce sites must up mobile game to keep customers | How technology is changing digital marketing | Proof that multichannel campaigns deliver results
May 16, 2019
WMA SmartBrief
Current News and Ideas for Web Developers and Marketers
Top Story
E-commerce sites must up mobile game to keep customers
A good mobile experience can make or break a sale and sway customers to return, David Ritter writes. He details what it takes to make a mobile website stand out, including load speed, calls to action, "context-friendly" keyboards and pay platforms.
Internet Retailer (free registration) (5/15) 
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How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
How technology is changing digital marketing
How technology is changing digital marketing
Digital marketing is evolving and that brings new opportunities, Alp Mimaroglu writes. He focuses on optimization of voice search and using branded skills for smart devices, plus using chatbots and artificial intelligence to save money and convert site visitors into leads.
Entrepreneur online (5/15) 
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Proof that multichannel campaigns deliver results
Integrated multichannel campaigns can boost revenue by between 15% and 35%, per Swrve, which shows that marketers must focus on creating seamless messaging across the buying journey, Emily Alford writes. A worldwide magazine publisher achieved a 49% increase in subscriber conversions with a multichannel strategy that personalized messaging based on interests and digital behavior, Swrve reports.
ClickZ (5/14) 
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Getting the Word Out
Social media PR depends on trust, listening, immediacy
Social media PR depends on trust, listening, immediacy
(Thomas Coex/AFP/Getty Images)
This year's key social media trends include the need to establish trust, demonstrate that your brand is listening via personal interactions and polls, and respond quickly at all hours, writes Zazzle Media's Ashleigh Cain. She adds that brands should consider microinfluencers, stories and live video as ways to reach audiences.
The Drum (free registration) (5/13) 
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Developer Update
Twitter seeks to work with developers in new program
Twitter seeks to work with developers in new program
Twitter is launching Twitter Developer Labs to work with developers in creating the next generation of its application programming interface. The program will initially focus on conversational data and social listening and is open to applicants.
Adweek (tiered subscription model) (5/14) 
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Avoid plug-in bloat by testing performance, settings
Avoid plug-in bloat by testing performance, settings
Finding the balance of functionality and performance with WordPress plug-ins can be a challenge, Eric Karkovack writes. He advisers site designers to avoid focusing on a number and look at optimizing plug-ins and their interactions on a site-by-site basis, and offers several factors to consider in doing so.
Speckyboy (5/16) 
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Design Corner
Beyond aesthetics: Designers must be in user's corner
Web designers must be advocates for users and understand the customer journey to meet their needs, Adobe's Liang-Cheng Lin writes. Creativity, adaptability, collaboration and negotiation are also in-demand skills for today's designers, he writes.
Glassdoor (5/15) 
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Small Businesses & Entrepreneurs
3 affordable tools to dress up social media marketing
Professional-looking imagery enhances social media marketing. Justin Kerby explains how to use three inexpensive design tools: Over, Union and Pablo by Buffer.
Social Media Examiner (5/15) 
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Association News
Final call for web professionals looking to judge 2019 WebAwards
The Web Marketing Association's 23rd annual WebAward Competition for Website Development is accepting entries and is looking for qualified judges to help adjudicate this year's award program. To nominate yourself or someone within your organization, please complete the Judge's Nomination Form. Internet professionals selected as judges will be contacted during the first week of June and judging will begin shortly after that.
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