Websites need to step up their marketing game in the face of competition from the likes of Facebook and paid stories, notes Vincent Sevilla, who writes that increasing conversion rates are the key to generating greater profits. He offers nine suggestions on how to better compete for conversions.
How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
The group Truth in Measurement is pursuing greater advertising transparency, and Victor Wong, head of founder company Thunder Experience Cloud, says that a balance between privacy and data-sharing is important in this effort. Anonymized user IDs would allow companies to know how many times a given user has seen an ad on different platforms, Wong elaborates, but that would require brand consensus about the IDs themselves.
Gartner reports that 60% of marketing chiefs intend to slash marketing analytics teams by half by 2023 because of a "failure to realize promised improvements." The company predicts that 55% of multichannel marketing based on real-time behavioral insights will be issued by automated technology by 2023.
Enter the 17th annual Internet Advertising Competition
You're a winner and you know it. Now let everyone know! The 2019 IAC Awards names the best in online advertising. Will it be yours? 86 Industries. Ad formats include email, online newsletters, banner ads, online video, mobile apps, websites, and social media. Enter today and win the recognition you deserve. Entry Deadline January 31, 2019
Executives from The Martin Agency discuss "The Best of Geico" campaign, which allows viewers to vote for their favorite ad for the brand from 10 options spanning 25 years and be entered into a sweepstakes for a chance to appear in a future spot. "It's hard to imagine another client or agency that could do this," says Steve Bassett, the agency's senior vice president, group creative director.
Adobe is working on technology that would place sensors near digital billboards in various venues to detect passing mobile devices. The objective would be to use the billboard to engage the mobile user by posing a question to be answered via the mobile device.
Microsoft's is removing its Cortana voice platform from the Windows 10 taskbar. The company says the change, coming with an April update, will allow for separate and greater innovation in screen-based and voice search.
A Google playbook on lead generation has been leaked that advises marketers to create trustworthy landing pages that provide a "clear value proposition" to entice prospects to take action. Other advice includes incorporating testimonials, optimizing for mobile and ensuring calls to action clearly state the benefits to be gained by prospects.
As technology changes the way consumers interact with media, it's important for small-business owners to keep up, writes Dmitry Dragilev, founder of Just Reach Out. Optimize your website for voice search, transition to vertical video, and be consistently reviewing and taking advantage of new opportunities for your ads.
While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers. Web Marketing Association judges will select the best mobile applications and the best mobile websites in 86 industries as part of their 17th annual Internet Advertising Competition Awards. Companies or agencies wishing to nominate their work for consideration may do so before the deadline of Jan. 31.
Entering is easy. Simply create a nominator account or log in to an existing nominator account. Upload your creative and pick your industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting and use of the medium. If you have the highest average score in your industry, you're a winner.
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