Eric Karkovack outlines the risks and challenges involved in becoming a freelance web designer and warns it's not for everyone. Uncertainty of schedules and pay; dependence on clients; full responsibility of coding, budgets and marketing; and the costs of training and keeping up with the latest developments are among the potential pitfalls he lists, adding "It's up to us to determine where we'll be happiest and then make the most of the opportunities we have."
GroupM reports that US ad spend growth this year will rise 6.2% to hit $244 billion and increase by 4% during 2020, with a 7% drop in TV ad investment, which, excluding political advertising, will reach $64.3 billion in 2019. The company projects digital ad spend growth of 20% in 2019 and 13% in 2020, while out-of-home advertising is up 8% this year.
Fresh content, especially limited-edition elements with seasonal themes, can boost engagement around the holidays, Carl Livie writes. He recommends developers consider new devices that will be on the market at the end of the year and the new app downloads and usage that will follow.
Entrepreneurs can gain visibility, and ultimately bring in more customers and profit, by using the right hashtags on social media, writes eVision Media founder Susan Friesen. Setting weekly themes and employing humor are two techniques she suggests to increase engagement.
With pro sports returning to empty stadiums, fans are turning to Twitter to cheer on their favorite squads and argue over who's the GOAT. This latest report looks at the numbers behind people's sports obsessions and how brands can take part in this major cultural moment. Learn more
Read about the seven strategies of brands driving the conversation on Twitter. People want to hear what your brand has to say, and these conversations help drive tangible business results. But finding the right ways to respond isn't always easy. Learn how your brand can take action.
Eric Karkovack gives solutions to problems caused by bad WordPress practices, which he says are easy to fall into in the name of convenience. Security can be compromised by unused plugins so cut the clutter, use firewalls and strong passwords to thwart hacking attacks, and maintain a backup copy of websites to avoid having to start from scratch, he writes.
Wish-list reminders, giveaways, discounts and gift guides can ignite holiday marketing, entrepreneur Syed Balkhi writes. Start with a holiday email "because it makes [customers] feel valued and it helps improve customer loyalty and retention," Balkhi writes.
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