A new software program, called Photo Wake-Up, can create an animated character from any photo or painting of the human body. The artificial intelligence technology developed by researchers at the University of Washington and Facebook uses an algorithm that maps the body, builds a digital mesh over which 3D imaging is applied.
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Marketers that seek workarounds for web browsers that block sound in video ads or expend energy convincing viewers to turn up the volume may be missing the "engagement potential of a well-crafted silent ad," writes Phil Townend. Instead, we're witnessing "the creation of a new ad format without realising it: the silent video unit" with high user acceptance that should be embraced by marketers.
Marketers that use location data or targeting in campaigns are seeing impressive results, with 89% reporting a lift in sales, 86% witnessing customer growth and 84% realizing higher customer engagement, according to Factual and Lawless Research, which polled US mobile marketers, consumer brands and agencies. While most marketers plan to use location data in the future, only 24% are utilizing it for in-store visits or offline measurement.
The code review process can be stressful for all involved, but Sandrina Pereira offers tips to seeing the opportunity in the review both for the web developer and the rest of the team with the right mindset. Trust, collaboration and knowledge sharing are important, as well as automation, compromise and empathy, she writes.
Jessica Vionas gives four pointers on maximizing social media marketing, including a balance of shared and original content, employee participation and LinkedIn groups. Designate one person to be responsible for social media marketing, but make sure all employees are involved by connecting to personal accounts, sharing daily messages and having a healthy competition over posting, she writes.