January 15, 2021
SmartBrief for the Travel Professional
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The parent company of OneTravel and CheapOair, Fareportal, is suing JetBlue after it quit posting on the websites, a move that could signal a broader shift away from travel sites. The airline also dropped Vayama in 2017, in an apparent pivot away from budget fares.
Full Story: Skift (tiered subscription model) (1/13) 
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D.C. hotels, airports brace for Inauguration Day strife
Hotels and airports in the Washington, D.C., area have beefed up security in anticipation of potential disruption of next week's presidential inauguration by right-wing foes of the incoming administration. Several hotels experienced trouble last week from guests and bar patrons who were among those protesting the Electoral College certification.
Full Story: The New York Times (1/13) 
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Travel advisors who book one of 139 voyages with Silverseas Cruise can earn $200 bonus commissions as a show of appreciation. The company also is offering new training modules, Virtual Visits and marketing resources on its platform.
Full Story: TravelPulse (1/13) 
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The economic stress caused by the pandemic has prompted Norwegian Air to cut its long-haul routes, while other European airlines may require financial assistance as the coronavirus continues. Citi analyst Mark Manduca says European airlines are "primed for disappointment," as vaccination distribution is taking longer than expected and governments resist making pre-flight testing mandatory.
Full Story: Skift (tiered subscription model) (1/14) 
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Travel Trends & Technology
LinkedIn schools brands on platform capabilities
LinkedIn Marketing Labs has been launched as an education tool for marketers who want to maximize advertising on the platform. Courses that have been curated by in-house experts address individuals with various skill levels and focus on topics such as using the platform's ad-targeting tools, ad reporting and analytics, and building a content marketing strategy.
Full Story: Social Media Today (1/13) 
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Featured Content
Sponsored content from Expedia
Traveler Sentiment & Influences: How We Feel About Travel Now
Given the rapidly evolving state of travel around the world, it's been tough to stay informed and ahead of shifting consumer behavior and trends. That's why Expedia Group Media Solutions conducted custom research to help hospitality business leaders and travel advertisers understand and navigate shifting travel shopper behaviors and identify areas of opportunity to reach customers. Read the blog post for research highlights.
Adventures by Disney is putting Antarctica and the Galapagos Islands on the itinerary for late 2021. Five 12-day voyages with three routes are planned for the expedition cruises with four-day side trips available to the Galapagos and Buenos Aires.
Full Story: TravelPulse (1/13) 
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Travel Tips & Best Practices
The World Travel & Tourism Council has released new mental health and wellness guidelines to help the industry recover from the coronavirus pandemic. Polls show that employees say the pandemic is affecting their work performance.
Full Story: TravelPulse (1/13) 
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Editor's Note
SmartBrief will not publish Monday
In observance of Martin Luther King Jr. Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday.
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Connect deeply with others. Our humanity is the one thing that we all have in common.
Melinda Gates,
philanthropist, advocate for women and girls
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