The Federal Trade Commission is reportedly considering imposing an injunction against Facebook that bans the social platform from integrating its family of apps -- including Instagram, Messenger and WhatsApp -- as part of its antitrust efforts, according to a Wall Street Journal report. The commission is making the move so that it maintains the ability to split the business in the future if it deems necessary, according to sources, and is also looking at the interoperability of Facebook's apps with competitors.
This infographic from Awario shares six predictions for social media trends in 2020, including a rise in social listening to improve customer experience and TikTok becoming an increasingly popular option for marketers. Live content will reign supreme and marketers will rely more on micro-influencers to reach audiences looking for authentic engagement.
Brands are increasingly utilizing Snapchat's Discover tool to serve up engaging content to readers with entertainment, and publishing firms are leading the charge, writes Pamela Bump. She highlights brands that have mastered the art of storytelling on the platform to enhance consumer engagement and drive subscriptions and sales, including Harvard Business Review, National Geographic, Sperry and Bumble.
Colgate-Palmolive is on a quest to imbue its value of optimism and is relying heavily on TikTok to deliver the message through activations coinciding with events such as World Smile Day and by utilizing interactive stickers and hashtag activations, such as its Smile Challenge, which generated 1.6 million user-generated videos, writes Shawn Lim. "TikTok became the biggest piece of the pie. ... Because we want to give people reasons to smile," says Colgate-Palmolive's Lyndon Morant.
Disney and Facebook are celebrating the Dec. 20 release of "Star Wars: The Rise of Skywalker" with three augmented reality features on Messenger From Facebook that users can add to video calls or stories -- Lightspeed, Dark vs. Light and Cockpit. The campaign also includes movie-related chat themes, stickers and emojis.
Ashley HomeStore, Comcast, Doritos, Nestle, Turner Broadcasting, Unilever and Wendy's have signed on with Pandora to test a voice-activated ad format that begins with a short message, then asks the listener a question and continues depending on the individual response. For example, Wendy's is using an are-you-hungry prompt, while DiGiorno is asking individuals whether they want to hear a pizza-themed joke and Ashley HomeStore is offering sleep tips.
Influencer marketing on Instagram has been huge, as indicated by the 3 million posts the past year with the sponsored #ad hashtag, a 48% increase over 2018, according to Klear. The media analytics firm also reports that 54% of influencer content is posted by millennials ages 25 to 34, microinfluencers landed 90% of the branded partnerships on the platform and influencers are increasingly utilizing Instagram Stories.
HBO's "Game of Thrones" was the most social prime-time TV series during 2019 with each episode attracting an average 5.3 million interactions on social media, per Nielsen Social Content Ratings, which also ranked TV sports events, specials, late-night shows and prime-time Hispanic shows. In a blog post, Nielsen notes, "Marketers, brands, media owners and, increasingly, savvy talent themselves, looking to capitalize on an oft-engaged and connected viewer, have an impetus to understand the power of influence as a way to sway consumers."
If you work in a field that sees a lot of news, unveilings, or product launches, it could be beneficial to create Stories that discuss the ins and outs of your industry and how some products might be better than others.