Performance-calibration sessions, in which managers meet and discuss their evaluations of their teams, should be an essential component of the employee-review process. These sessions can eliminate bias and ensure rewards and promotions are distributed fairly.
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Data-driven marketing, incorporating behavioral or firmographic data, is vital to help business-to-business marketers align with sales and discover patterns to deliver the right messaging to all decision-makers in the buying process, writes Shajesh Menon. Create a central data ecosystem that's informed by multichannel customer touch points, he advises.
Ginger Flesher-Sonnier spent years as a teacher before doing her first escape room the day after marrying her husband, Darren. That experience sparked Flesher-Sonnier's entrepreneurial drive, and she now has an escape room empire that includes multiple themed locations in the Washington, D.C., area.
Employees are often the best source of material for leadership positions, but workers sometimes find training that would prepare them burdensome. Hireology CEO Adam Robinson recommends four tips to remedy the situation, beginning with emphasizing opportunities for training in recruitment material to get hires excited from the start.
For the many small businesses and nonprofits, Fall is the time to prepare for and launch into the race towards year-end goals.Timing is everything, which is why it is important to take this time to really develop strong relationships with your customers and supporters using email marketing. If you wait too long to build this trust, it could be too late to affect your year-end goals. Learn more.
When it comes to email marketing, first impressions can make or break customer relationships. And with the end of the year fast approaching, those impressions are vital in order to finish out the year strong. Build strong relationships with quality email subscribers from the beginning with Welcome emails that leave lasting impressions. Learn more.
Tax relief and other forms of assistance may help businesses affected by disasters such as Hurricane Florence. Attorney Barbara Weltman discusses five sources of relief, including tax extensions, disaster loans and deductions for insurance premiums.
Better inventory management can free up funds and allow you to use space more effectively, so Derek Broman, CEO of Discount Enterprises, shares five tips for improving in this area. Consider outsourcing to a third-party management system and conducting physical inventory counts more often, Broman writes.
There's money to be made taking surveys online, but not much, writes Diane Shipley, who spent parts of 30 days filling out such forms. She only earned $34.77, failing to meet her goal of covering her phone bill.