July 30, 2021
SmartBrief on Small Business
Problem. Solved.
Core hours, a daily time block reserved for scheduled or spontaneous meetings, define boundaries and demonstrate trust in employees, whether they're in an office or remote, consultant Patrick Gray writes. Core hours cost nothing and free the rest of the day for focus work or nontraditional schedules, Gray notes.
Full Story: TechRepublic (7/29) 
LinkedIn Twitter Facebook Email
High-quality content is the most critical element of a successful email newsletter, and business-to-business marketers should focus on long-term strategy rather than tactics such as clickbait headlines that give quick wins but destroy trust, writes 1440 Media's Pierre Lipton. Lipton explains how to scale email newsletters and use them as a foundation for other content marketing, such as podcasts and YouTube videos.
Full Story: MarketingProfs (free registration) (7/29) 
LinkedIn Twitter Facebook Email
Marketers should take heed with emoji selections
Marketers need to exercise caution when selecting emojis as the "seemingly innocent images" can have different meanings for political, age and geographic groups and subcultures, write Ashley Cooksley and Elizabeth Koenig. For example, the baseball cap symbol represents a lie among the hip-hop community, and the two warn that "if brands are looking to create a credible voice online, they need to understand the context surrounding emojis."
Full Story: MediaPost Communications (free registration) (7/29) 
LinkedIn Twitter Facebook Email
Reflecting on the importance of a good benefits package in attracting talented employees, Erica Gaynor outlines certain key considerations. Be sure to communicate about the benefits you are already providing, and benchmark your benefits against those of your competitors.
Full Story: Springfield Business Journal (Mo.) (7/26) 
LinkedIn Twitter Facebook Email
Simply deciding to set audacious stretch goals is an important step for companies and individuals, provided the goals are clear and accountable, writes Nick McLean of Four Pillars Investors. "Shooting for the stars requires stretch goals that might feel uncomfortable to some, yet clear goals and achievable growth metrics make it possible," McLean writes.
Full Story: Chief Executive (7/29) 
LinkedIn Twitter Facebook Email
Employers can claim tax breaks for paid time off used by employees to take family members or others to receive COVID-19 vaccines or to care for them as they recover, the IRS has announced. In the expansion of a tax break started in spring, self-employed people can claim a similar deduction.
Full Story: Accounting Today (free registration) (7/29) 
LinkedIn Twitter Facebook Email
Average hourly wages increased 3.6% last month compared with a year ago, the largest increase in more than 10 years, according to the Economic Policy Institute. However, inflation has eaten away at gains, with the consumer price index rising 5.4%.
Full Story: CNBC (7/27) 
LinkedIn Twitter Facebook Email
Tips & Tools
This guide highlights 10 security tools for remote employees, who often use personal devices for work. They include digital wallets, privacy screens and digital identity monitoring.
Full Story: CSO (free registration) (7/29) 
LinkedIn Twitter Facebook Email
Just for Fun
Polar bears may use tools to help them kill walruses
Polar bears may use tools like ice chunks or boulders to kill walruses, which would otherwise be difficult to take down for food, a study in Arctic suggests. Researchers used accounts from explorers, Inuit hunters and naturalists, plus observations of bears using tools at zoos, to piece together their findings.
Full Story: Science News (7/29) 
LinkedIn Twitter Facebook Email
Sharing SmartBrief on Small Business with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
Or copy and share your personalized link:
Nearly every organization I've worked with that has instituted a core hours policy has found meetings to be more focused and productive.
Consultant Patrick Gray, writing in TechRepublic
LinkedIn Twitter Facebook Email
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004