When the parties ended, flowers kept business blooming | How to build the right content foundations | TikTok moves self-serve ad tool out of beta
July 9, 2020
SmartBrief on Small Business
Problem. Solved.
Adding flower delivery to her services has kept revenue flowing for Minneapolis-based party planner Donesha Benson, whose events were abruptly canceled amid the coronavirus lockdown. Benson learned how to arrange live bouquets and asked her new supplier how to set prices to make a profit.
Full Story: Money magazine (7/7) 
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Content marketing can fail when business outcomes aren't linked to strategy or if the right foundations aren't laid for quality, data or operations, Lauren McMenemy writes. She explains how to avoid common pitfalls and create a plan that will deliver success.
Full Story: The Content Standard (7/8) 
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TikTok is making its Ads Manager self-serve platform available globally for brands following a 2019 beta test with capabilities such as targeting based on demographics. The social platform also is launching business accounts with profile pages that can include web links and email contact buttons, and has pledged $100 million in ad credits for new small- and medium-sized advertisers.
Full Story: Adweek (tiered subscription model) (7/8),  AdExchanger (7/8),  Reuters (7/8) 
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Create to-do lists of things nobody wants to do
Belsky (Steve Jennings/Getty Images)
Due dates are essential for the to-do list of Adobe Chief Product Officer Scott Belsky, who makes a point of writing down the "elephants in the room" other people are avoiding. "Identifying and calling out elephants is one of my favorite things to do because once they're out in the open, we can develop strategies to eliminate them," he says.
Full Story: Substack/Super Organizers (7/8) 
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Depression levels among working women up 83%
Levels of depression rose 83% among working women -- 36% among working men -- since February, according to research from Total Brain in conjunction with the National Alliance of Healthcare Purchaser Coalitions and One Mind at Work. Empathy, flexible hours and mental health benefits can be offered by employers to boost support for female workers, many of whom are juggling work with caring for children at home.
Full Story: Human Resource Executive (7/7) 
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    Small businesses with money left over from Paycheck Protection Program loans can return the funds or spend them on eligible expenses, Maurie Backman writes. She discusses how each option will affect interest and loan forgiveness.
    Full Story: The Motley Fool (7/8) 
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    Venmo is testing a Business Profile, where sole proprietors would be able to collect contactless payments and link to their websites. Businesses would also be able to track consumers' purchases on the app.
    Full Story: Adweek (tiered subscription model) (7/8) 
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    Tips & Tools
    The Supreme Court has ruled 7-2 that employers can cite religious or moral reasons for rejecting access to contraceptive coverage for their employees as required by the Affordable Care Act. With Justices Ruth Bader Ginsburg and Sonia Sotomayor dissenting, the high court remanded the matter with the expectation that further litigation will emerge in the case.
    Full Story: CNBC (7/8) 
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    Some Black business owners say Tuesday's Blackout Day increased their sales. Activists organized the event to highlight Black spending power by withholding spending or supporting only Black-owned businesses.
    Full Story: CNBC (7/8) 
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    Just for Fun
    Dogs don't age 7 years at a time, study says
    Labrador retriever (Sarah Stier/Getty Images)
    A 1-year-old dog is more than an adult -- it's about 30 in human years, according to a study that relied on blood samples and DNA analysis of Labrador retrievers to replace the typical scale of seven dog years for every calendar year. The aging curve slows over time, so that a 4-year-old dog is roughly 52 in human years, researchers say.
    Full Story: People (7/6),  CNN (7/4) 
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    You just have to figure out a new lane in your industry that gives you the same creative outlet, so you're doing the same thing in a different way.
    Party planner Donesha Benson, quoted in Money magazine
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