Daniel Kane started The Ridge to address his own frustration with his bulky wallet. The minimalist wallet has become the foundation for a successful brand, and team members continue to find product inspiration in their own lives.
Assistant professors Jonathan Luffarelli, Mudra Mukesh and Ammara Mahmood detail the results of a study examining nearly 600 corporate logos and share the value of nondescriptive and descriptive logos, and also explain how they affect consumers' brand perceptions. "[A logo] can help pique the interest of consumers, differentiate brands from competitors, facilitate brand recognition, influence investors' decisions, and convey what a brand is all about," they write.
Twitter has identified 75 niche communities that are ideal for brand involvement, spanning 10 main categories that include sport, fashion, professional and gaming. The platform's research found that communities in need of support are more inclined to welcome brand collaboration, provided it's "authentic."
Ideal office space has room for growth, combines open and private areas, and is chosen by company leadership with limited employee input, writes Jonathan Wasserstrum, CEO of SquareFoot. He recommends erring on the bigger side because extra space can be offered to freelancers or other businesses.
Clear policies and planning can turn flexible working into a boon for employee engagement at small businesses, David Prosser writes. He suggests starting with a trial, being consistent, showing trust and optimizing technology.
Retirement plans by Cynthia Gerdes and Steve Meyer, co-owners of Hell's Kitchen in Minneapolis, include creating an employee stock ownership plan that will turn over ownership and the bulk of future profits to the staff. ESOPs are becoming more common in some business segments, but remain unique in the restaurant industry.
A majority of economists say a significant increase in US core consumer prices last month is unlikely to keep the Federal Reserve from reducing interest rates next week, but it could make further cuts before year-end less likely, a Reuters survey finds. "The Fed will still cut rates next week to provide added insurance in the event that the trade war escalates, but it might think twice about moving again in October if core inflation shows any further spark," BMO Capital Markets economist Sal Guatieri says.
Research suggests that data breaches can hurt customer retention at small businesses, so taking steps to secure sensitive information is key. To avoid data breaches, small businesses are updating point-of-sale equipment, ensuring compliance and offering training.