How to improve the employee-review process | Why a data-driven B2B approach is critical | The story behind a thriving escape room business
October 19, 2018
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How to improve the employee-review process
Performance-calibration sessions, in which managers meet and discuss their evaluations of their teams, should be an essential component of the employee-review process. These sessions can eliminate bias and ensure rewards and promotions are distributed fairly.
Inc. online (10/18) 
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Why a data-driven B2B approach is critical
Data-driven marketing, incorporating behavioral or firmographic data, is vital to help business-to-business marketers align with sales and discover patterns to deliver the right messaging to all decision-makers in the buying process, writes Shajesh Menon. Create a central data ecosystem that's informed by multichannel customer touch points, he advises.
Entrepreneur online (10/17) 
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The story behind a thriving escape room business
Ginger Flesher-Sonnier spent years as a teacher before doing her first escape room the day after marrying her husband, Darren. That experience sparked Flesher-Sonnier's entrepreneurial drive, and she now has an escape room empire that includes multiple themed locations in the Washington, D.C., area.
Washingtonian online (10/14) 
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Reshape employee attitude on leadership training
Employees are often the best source of material for leadership positions, but workers sometimes find training that would prepare them burdensome. Hireology CEO Adam Robinson recommends four tips to remedy the situation, beginning with emphasizing opportunities for training in recruitment material to get hires excited from the start.
Inc. online (10/18) 
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Featured Content
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Understanding the Power of Email Marketing Relationships
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4 Things Your Welcome Email Must Do (and Probably Doesn’t)
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Tax relief can help businesses coping with disaster
Tax relief and other forms of assistance may help businesses affected by disasters such as Hurricane Florence. Attorney Barbara Weltman discusses five sources of relief, including tax extensions, disaster loans and deductions for insurance premiums.
Small Business Trends (10/15) 
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Tips & Tools
3 monitoring tools to get more out of social media
Social media monitoring tools can help your business make the most of influencer marketing and online mentions. Ann Smarty explores three such tools: Awario, Mention and BrandMentions.
Social Media Examiner (10/18) 
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Tips for better inventory management
Better inventory management can free up funds and allow you to use space more effectively, so Derek Broman, CEO of Discount Enterprises, shares five tips for improving in this area. Consider outsourcing to a third-party management system and conducting physical inventory counts more often, Broman writes.
Forbes (10/17) 
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Just for Fun
How much can you make filling out online surveys?
There's money to be made taking surveys online, but not much, writes Diane Shipley, who spent parts of 30 days filling out such forms. She only earned $34.77, failing to meet her goal of covering her phone bill.
The Billfold (10/18) 
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An effective and fair performance management process is a hallmark of a high-performing culture.
Michael Schneider, writing at Inc. online
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