July 30, 2021
SmartBrief on Sales
Sales and Marketing Management Strategies
Automate low-value tasks when possible, freeing up salespeople to focus on high-value activities such as prospecting, writing personalized emails and engaging with prospects on social media. "Implementing the right tools so they can spend their time on the right activities shifts the entire workplace dynamic from one dealing with tired and underperforming employees, to that of an enthusiastic team hitting its quotas and generating revenue," writes Ryan O'Hara.
Full Story: Sales Hacker (7/26) 
LinkedIn Twitter Facebook Email
Ramarketing founder Raman Sehgal outlines five classic mistakes made by business-to-business marketers and offers advice on how to fix them. Among the five are not prioritizing brand positioning, imitating others instead of forging a new creative path and focusing on the company, not the customer.
Full Story: Forbes (tiered subscription model) (7/29) 
LinkedIn Twitter Facebook Email
Industry Spotlight
Report: US auto sales ease as dealer profits look up
(Justin Sullivan/Getty Images)
Although US retail sales of new cars this month are expected to grow 3.7% from a year before, the total of 1.2 million vehicles will be down from the expectations established by preceding months. That's according to LMC Automotive and J.D. Power, whose analysis also says that the supply squeeze points to record dealer profits from new cars, with Thomas King noting that "consumers will spend more money buying new vehicles than ever before in the month of July."
Full Story: Reuters (7/28) 
LinkedIn Twitter Facebook Email
Daily Data Points
The personal consumption expenditures price index, a key inflation indicator used by the Federal Reserve, increased 3.5% last month. This was the largest jump since July 1991.
Full Story: CNBC (7/30) 
LinkedIn Twitter Facebook Email
Free eBooks and Resources
Free eBooks and resources brought to you by our partners
The Leaderboard
Small businesses that treat employees well find workers perform better and stick around, writes Mark Zweig, entrepreneur-in-residence at the University of Arkansas College of Business. Zweig shares six ways to cultivate employees, such as giving them freedom and responsibility, creating financial incentives, and leading by example.
Full Story: Talk Business & Politics (Little Rock, Ark.) (7/29) 
LinkedIn Twitter Facebook Email
Scarcity, social proof and shared identity underpin modern persuasion, says Robert Cialdini, author of "Influence, New and Expanded: The Psychology of Persuasion." Cialdini details ways to use these principles in marketing, including limited-time or limited-quantity offers, and community-sourced advice.
Full Story: Social Media Examiner (7/29) 
LinkedIn Twitter Facebook Email
On the Road
Gainesville Regional Airport in Florida celebrated the opening of a nearly $16 million terminal expansion, a project that was completed ahead of schedule and funded mostly with federal grants. "Once people are vaccinated a lot of them are taking trips to see family members they haven't seen for a long time, they're going to come to this beautiful, new, bright, sleek, convenient, gorgeous airport," said Erin Porter, the airport's public relations manager.
Full Story: WCJB-TV (Gainesville, Fla.) (7/29) 
LinkedIn Twitter Facebook Email
Tech Update
High-quality content is the most critical element of a successful email newsletter, and business-to-business marketers should focus on long-term strategy rather than tactics such as clickbait headlines that give quick wins but destroy trust, writes 1440 Media's Pierre Lipton. Lipton explains how to scale email newsletters and use them as a foundation for other content marketing, such as podcasts and YouTube videos.
Full Story: MarketingProfs (free registration) (7/29) 
LinkedIn Twitter Facebook Email
Making Small Talk
Remembering the sound underneath ZZ Top's guitars
Hill in 2019 (Tim Mosenfelder/Getty Images)
The late bassist for ZZ Top, Dusty Hill, was often overshadowed musically by guitarist Billy Gibbons, not to mention mistaken for him, but he's being remembered for his bass playing and singing contributions to the band's iconic Texas sound. "Hill was the pacesetter, the man who, as many have already pointed out, created the heavy bottom for the Top," writes Chris Vognar.
Full Story: The Guardian (London) (7/29),  Texas Monthly (tiered subscription model) (7/28) 
LinkedIn Twitter Facebook Email
Sharing SmartBrief on Sales with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
Or copy and share your personalized link:
It is a time in which we will redefine what it means to be human, for this is not just the start of a revolution, it is the start of an evolution.
David A. Sinclair,
biologist, professor of genetics
LinkedIn Twitter Facebook Email
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004