Facebook removes "inauthentic" Russian-initiated accounts | Fast-food chains using snarky social media to build brands | How to attract more followers on Instagram
 
January 18, 2019
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The Big Story
Facebook removes "inauthentic" Russian-initiated accounts
Facebook removes "inauthentic" Russian-initiated accounts
Facebook's Mark Zuckerberg (Justin Sullivan/Getty Images)
Facebook has removed around 364 Russian-sourced pages and accounts for coordinated inauthentic activity; some of them have ties to Sputnik, a Russian state-owned news agency. Additionally, the platform eliminated 41 Instagram accounts and 107 Facebook groups, accounts and pages that also were initiated in Russia based on information from US law enforcement.
Reuters (1/17),  USA Today/The Associated Press (1/17),  The Wall Street Journal (tiered subscription model) (1/17),  The New York Times (tiered subscription model) (1/17) 
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Connecting & Collaborating
Fast-food chains using snarky social media to build brands
Fast-food chains have begun to develop unique personalities on social media, often using witty, snarky remarks to promote their brands. Chains such as Burger King and Wendy's have formed teams to write for their social media feeds and have established followings through witty commentary on topics such as IHOP's temporary rebranding as a burger chain and President Donald Trump's recent misspelling of hamburgers on Twitter.
USA Today (1/16) 
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How to attract more followers on Instagram
Increase your Instagram following by ensuring your brand's identity is powerfully reflected in your profile and maximizing the popularity of vertical video on Instagram Stories with content that garners strong engagement from target audiences, writes Matt Smith. Consider creating niche Instagram profiles to appeal to specific segments and work with microinfluencers who are experts in your industry, he suggests.
Entrepreneur online (1/17) 
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Marketer Moments
Acura touts ILX with Facebook Instant Game
Acura touts ILX with Facebook Instant Game
(Acura/YouTube)
Acura has created a Facebook Instant Games experience titled "ILX Total Control" that lets users drive the performance sedan by moving their smartphones. MullenLowe teased the game with a 20-second social spot.
MediaPost Communications (1/16),  Adweek (tiered subscription model) (1/16) 
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Platform News
Facebook's video inventory scale raises concerns
Facebook's video inventory scale raises concerns
(Ted Aljibe/Getty Images)
Facebook is creating a tool that will enable third-party brand safety firms working on behalf of advertisers to automate block-list management. Agency executives share their concerns that the platform's brand safety controls are insufficient given its plethora of video inventory and say that quality is a concern even with the company's premium ad buying service, In-Stream Reserve.
Digiday (free content) (1/18) 
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Instagram may hit road bumps in 2019
Instagram posted strong growth in 2018, but its path may not be as smooth in 2019, eMarketer argues. Among the challenges are an increased ad load that may turn off some users and disappointment with trolling and possible election meddling.
eMarketer (1/18) 
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Measurement Matters
Twitter's Personette talks brand safety, new partnerships
Twitter's Personette talks brand safety, new partnerships
Qualification for the Women's World Cup, one of Twitter's video partners. (Trond Tandberg/Getty Images)
Sarah Personette, vice president of global client solutions at Twitter, says that video advertisers produce 50% of the company's revenue and that brand safety drives many innovations and initiatives. She also touts new video partners that Twitter has secured, including the Women's World Cup, the PGA and BuzzFeed.
AdExchanger (1/17) 
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Social Shareable
Dunkin' employee and a customer with autism go viral for dance moves
A Facebook video of Dunkin' employee Bryan Lara dancing with a customer named Donald Simon, who has autism, has attracted more than 144,000 views. "Sometimes the Staff at Dunkin Donuts does a floor show to ensure their Special guests are having fun!" wrote Simon's mom, Donna Maxon, who posted the video.
Yahoo (1/16) 
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Focus on your niche market, your audience's needs and how you can better communicate and serve them through Instagram.
Matt Smith, founder of Later, writing for Entrepreneur online
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 Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org/Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
 
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