This Week We Reach | Thought for the Week | The Week That Was
September 27, 2020
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This Week We Reach
We reach the first weekend of fall, MLB Playoffs, Stanley Cup Finals, NBA Finals, WNBA Playoffs, Roland Garros, UEFA Super Cup, NASCAR Bristol, PGA Punta Cana, Russia Grand Prix edition of the newsletter.

We would love to hear about how students and faculty are doing with school challenges on every level. If you have time and can email me the biggest challenge and the biggest opportunity you have seized, parents included, it would be great to share with the group in a post in the coming weeks.

Email your ideas to me at, follow me on Twitter, LinkedIn, Facebook, Tumblr, Instagram. My site is We always try to have some great best practices to share as well!
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Reach today’s hard-to-reach audiences.
Every day, millions of 18-34 year olds gather on Facebook Watch to discover, watch and share the videos they love. Reach them wherever they are, whenever they watch, with a brand safe publisher video buy.
Thought for the Week
"Fight for the things that you care about, but do it in a way that will lead others to join you." -- RIP RBG
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What you can learn from the talk on Twitter
What are people talking about right now, and what does that mean for your brand? To break it all down, we've created the Twitter Conversation Report, an ongoing look at the Tweets, trends, and overall vibe on Twitter. Subscribe to receive fresh insights from the talk on Twitter.
Cup o' Joe
The Week That Was
The Week That Was
(Jessica Berman)
This week we looked at the storytelling reinvention of Vin Scully, how the ESPN megacast keeps advancing consumption, and we talked to the founders of Slate Teams about their disruptive platform.
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Some Articles You May Have Missed
Sports and Technology
FUTRSPRT #SportsTech Rundown

FUTRSPRT and the Sports Marketing and PR Pros SmartBrief newsletter have teamed up to provide a weekly rundown of the week in sports/technology. In each edition, we will update the most newsworthy events from the industry as well as who we connected with on our twice-a-week podcast hosted by Bram Weinstein. If you'd like to get in touch, feel free to email at

To subscribe, head over here. To connect with us on social media, visit and follow our Twitter and LinkedIn feeds. 

This week we spoke with Jeff Morin, CEO of Liteboxer. Morin connected with Bram to discuss how he and his team have created a modern boxing workout at your home that brings the ability to spar at your home gym.

Topic of the Week: News that caught my eye this week is how Arizona Cardinals wide receiver DeAndre Hopkins invested in two companies in the span of just a few days. The first was Therabody, a maker of the popular percussive massage therapy devices. As part of the deal, Hopkins made a cash investment in the company but will endorse and use the product as part of the long-term partnership. Then just a few days later, Hopkins and BioSteel announced another partnership in which he will look to help the company, which is creating sugar-free sports drinks and looks to cut into the market share currently owned by Gatorade and others. He joins a list of athlete investors in the company that include Kansas City Chiefs quarterback Patrick Mahomes and hockey Hall of Famer Wayne Gretzky. Hopkins is just the latest athlete taking advantage of his high profile and large earnings and putting that money to work long before his playing career is over. The model for athletes has long been to invest after their career is over, but more recently there has been a shift to set up a post-playing career far in advance. Given the higher profile an athlete enjoys while he/she is still playing the game, it is certainly a smart strategy to deploy. Another shift in this new age of athlete/investing is to sports technology companies, many at the relatively early stages. Athletes are always looking for an edge, and if you see a product that you think is promising, why not put yourself in a position to profit from it while promoting it on the field or in your training? This has already paid off for a number of athletes, most recently with Kevin Durant making a substantial amount of money on his early investment in Postmates in their sale to Uber. With lots of capital flowing to technology growth companies these days, it is safe to say this trend will not change anytime soon.

Three links from the week that was:

Full Story: FUTRSPRT (9/20) 
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Worth a Look or Listen
The Best in Biz
JohnWallStreet by Sportico is located at the intersection of sports and finance. The franchise's daily email newsletter -- a must-read for those in the industry -- serves up a daily dose of news, insight and analysis on the biggest stories affecting sports executives. Sign up for the free publication by joining the Sportico "community" at

This week is a look at sports leagues' investment in China.
Full Story: Sportico/JohnWallStreet (9/22) 
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Sports Cause of the Week – by @sportsandchange
This year marks the 10th anniversary of the Green Sports Alliance and in that decade they've been committed to building more sustainable communities where we all live and play. The annual Green Sports Alliance Summit convenes leaders from across the sports industry, including professional and collegiate teams, leagues, venues, athletes, corporate partners and fans to encourage more ambitious progress on environmental and social issues. This year's Summit, "Game On! The Future of Sports & Sustainability," will recognize the past decade of growth and look to the next 10 years, setting a new standard of excellence for sports and sustainability. As our communities face significant challenges right now, this event offers an opportunity to leverage the power of sports to create impactful change within our global communities and set the sports industry up for a more sustainable, just and resilient future. For a full schedule, list of panelists and registration info, go here.
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Diverse Voices - by Sportivo
The Atlanta Falcons' quest to turn protest into action.
Full Story: The New York Times (tiered subscription model) (9/17) 
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Upcoming Networking Events
Send us your upcoming chats and events. We will list them.
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The MiLB Innovators Summit, originally scheduled to be held in Winston-Salem, N.C., will be held online Sept. 29-30. The premier idea-sharing event in professional sports, the Innovators Summit will shift from an exclusive four-day in-person gathering to a two-day online event open to team front office employees as well as organizations from any sport, including collegiate athletic programs. With over 60 sessions and over 37 hours of planned educational content, as well as open idea-sharing and networking, the Innovators Summit will provide attendees with useful tools and ideas as they prepare for their upcoming seasons in any sport. In addition to the featured speakers and discussions, the Innovators Summit trade show will allow teams and leagues to see the latest in promotional giveaway items from vendors across the country and provide attendees other useful tools to help bring fans to their stadiums. Registration is now open for the 2020 Innovators Summit at and closes on Sept. 10.
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Brands Looking to Connect
Have a cause, a special event, something looking to get the word out, a new platform launching? A meetup in the Zoom space? Send us a note.
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Pro Sports Assembly is a member-led 501(c)(3) organization for people who work in professional sports, at pro teams, leagues and unions. Many industries have trade associations for the people working in those fields; now people who work in pro sports have a place of their own. In addition to creating the first formalized, cross-sport network for team, league and union leaders, a foundational purpose of the Assembly is the advancement of diverse and inclusive leadership in professional sports. From finance to innovation, operations and sales to social responsibility, marketing, human resources and analytics, the Assembly aims to ensure there is a diverse and talented pipeline to lead those efforts and more. According to TIDES data, women make up less than 25% of vice president-level roles in professional sports organizations, yet enter the workforce 50/50. And inside professional sports teams, leagues and unions, minorities make up less than 19% of VP-level roles. The Assembly is on a mission to understand the obstacles limiting leadership opportunities and work to remove them. Dues-paying members are eligible to serve on the governing and advisory boards. Explore the benefits of membership, partnership and become a donor or Founding Member here. Join the conversation here.
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Spare Key, a nonprofit that supports families facing a medical crisis, faces an existential threat from COVID-19 and its impact on the US economy. Dramatically diminished donations to the organization as Americans struggle with job losses, uncertain economic times and their own financial reality is a stark reminder of the challenges Spare Key and other nonprofits face now and in the future. Families facing financial ruin because of a medical crisis haven't lessened in the US; their numbers have risen because of COVID-19. Unfortunately, the financial resources needed to help them have dropped precipitously while the need continues to grow. Spare Key's Executive Director, Erich Mische, embarked on an 1,700-mile, 10-state, 2-month raft journey down the Mississippi River beginning on Aug. 27. His journey started in St. Paul, Minn., and was to end in Baton Rouge, La. Mische's goal is to support Spare Key's mission of helping families "Bounce and Not Break" by raising funds and awareness to continue to support families facing devastating medical crises through their Help Me Bounce platform. Collegiate and professional sports teams located along or near the route can help by donating an autographed jersey or memorabilia that will then be auctioned to raise critical dollars. For more information, please contact Patrick Klinger at
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Help Wanted
Foot Locker seeks an Assistant Manager, Brand Marketing. This individual will drive and execute key product storytelling and brand initiatives across all channels while maintaining integral internal and external processes. The assistant manager of Brand Marketing should possess experience in building campaigns and maintaining vendor relationships at a manager level. Responsibilities: Develop and drive marketing programs reflective of brand strategy. Manage vendor programs by collaborating with vendors and internal production/visual, and digital teams for full funnel creative presentations. Develop and manage local opportunities/in-market promotion and influencer programs with the support of integrated marketing and operations. Report on special projects ensuring updates are communicated. Recap all vendor-focused events to internal and external brand partners. Oversee the full retail experience including playlists, audio/video delivery, in-store signage and day to day maintenance. Qualifications: Bachelor's degree or equivalent experience. Minimum of 4 years of experience working in marketing, advertising, brand or product management across physical and digital channels. Ability to work in a matrix organization and aligning strategies across platforms. Details here.
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Stanford University seeks a highly motivated, energetic and team-oriented individual with exemplary communication skills. This position will be responsible for leading and executing all publicity aspects for Stanford's intercollegiate athletic program. Serving as a designated media liaison with independent decision-making authority, the successful candidate will be directly responsible for leading and executing all communications initiatives as the primary contact for women's soccer, men's swimming, women's swimming and softball. Details: Develop the vision, strategy and brand for assigned sport programs by managing social media accounts, developing content calendars and collaborating with other units to create and design artwork, graphics and content for a variety of platforms. Serve as the lead multimedia liaison between assigned sport programs and the External Relations department. Qualifications: Bachelor's degree and four years of relevant experience or a combination of education and relevant experience. Demonstrated skills at building collaborative relationships with internal colleagues and customers. Ability to work independently and as part of a team to meet expected deadlines and schedules. Effective time management skills. Details here.
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The NBA seeks a Direct-To-Consumer Strategy and Forecasting Senior Analyst, who will play a key role in growing the global direct-to-consumer business at the NBA. This individual will support the forecasting efforts for a high growth subscription business, including business planning and budgeting, departmental and regional reporting, and ad hoc special projects. She or he will provide assistance and analysis for financial modeling, consulting, and strategic support to team members and senior leadership alike, including preparing presentation materials, industry/peer group comparisons, new business opportunities, and other forecasting and analysis as needed. Major responsibility: Assist in the development and maintenance of complex forecasting models at global, regional and market levels to provide insights and analysis to support central initiatives for growing a global direct-to-consumer subscription/membership business. Utilize available business intelligence tools and reporting dashboards to source and validate inputs for modeling and analysis, as well as find opportunities and needs for development of additional research and data resources. Required skills/knowledge: Outstanding quantitative, financial, research, modeling, and problem-solving skills. Solid understanding of corporate finance and basic accounting. Experience in subscription media business preferred. Minimum 3 years investment banking, private equity, consulting firm, or media corporate finance experience from world-class companies/firms. BA/BS degree required; premier college/university preferred; MBA a plus. Details here.
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Peloton is looking for an outstanding marketing leader to lead the Social Impact & Cultural Marketing team and amplify our social impact strategy and commitment to diversity, equity and belonging. This role will leverage touch points across the brand -- including marketing, content and social -- to drive measurable impact in our member communities and beyond. Responsibilities: Marketing strategy and campaign management; lead the development of a global marketing plan and calendar that drives Peloton's impact across the following pillars: 1. Philanthropy (The Peloton Pledge) 2. Anti-racism 3. Product donations and accessibility (including The Comeback program) 4. Cultural heritage celebrations, including but not limited to moments such as Pride and Black History Month. Drive Peloton's strategy on cultural marketing that supports the company's commitment to diversity and inclusion. Create and execute compelling campaigns and content that support the company's externally facing social impact strategy and resonate with our diverse member community. Qualifications: 6+ years experience in a social impact marketing-related role with demonstrated success leading large-scale integrated marketing programs. Expertise in leading cause marketing campaigns and initiatives with charitable or nonprofit partners (diversity or community engagement is a preferred focus area). Deep understanding of cultural landscape and highly in tune with current events and trends. Details here.
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Disrupt The Game is an independent sports and entertainment agency based in Los Angeles. We're proud to work with 11 current and former women's professional basketball players, including Chiney Ogwumike, Liz Cambage, and Lisa Leslie. We are looking for a Social Media Manager who can enhance our brand and build strong online communities through our and our clients' various social media platforms. The Social Media Manager will be responsible for developing and administering social media content that is designed to engage users and generate interest in upcoming projects. Responsibilities and duties: Administer the company's social media marketing. This includes but is not limited to planning, strategy and goal setting; development of brand awareness and online reputation; content management, developing monthly social media calendar for agency and clients; developing relevant content topics to reach the company's target customers; create, curate, and manage all published content; compile reports for management showing results. Qualifications and skills: Bachelor's degree; 2+ years' experience in social media management or relevant work experience; in-depth knowledge and understanding of social media platforms. Send details to
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Niche publisher with international distribution building a market for soccer books is looking to hire an intern with a strong knowledge and understanding of the digital media landscape, including various social media platforms. Responsibilities: Create and maintain an online presence for our books; assist in development of marketing messages for various target audiences; monitor and post on blogs, forums, and social networks and anywhere we can reach soccer fans. Assist with online outreach and promotion using platforms including Facebook, Instagram, LinkedIn and Twitter. Identify and contact influencers in the sport of soccer. Requirements: Communications/Sports Marketing major; experience with internet and social media platforms; solid understanding of American soccer -- preferably a passionate fan. Benefits: Practical experience with social media campaigns and book marketing; grow a contact network within soccer; opportunity to participate in soccer events; compensation available. Contact:
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Thanks for all the input. Stay safe and engaged! -- Joe Favorito (@JoeFav)
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