October 17, 2021
SMPR
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This Week We Reach
This week we reach the first full NHL season week, NL and AL Championship Series, ATP and WTA Indian Wells Finals, NASCAR Texas, PGA Las Vegas, LPGA Korea, European Fencing Championships, European Darts Championship, Asian Youth Triathlon Championships, Tokyo Marathon, PBR heads to Manchester, N.H., edition of the newsletter.

We continue with a steady stream of new events, new voices, new content and new job opportunities to add to our list, which at last count has people from over 40 countries and includes everyone from smart young students to professionals in almost every area of business. If you know of others we should add, or new content, jobs and events, share, pass on, recommend, suggest, email me. Follow me on Twitter, LinkedIn, Facebook, Tumblr, Instagram. My site is joefavorito.com. We always try to have some great best practices to share as well!
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Prepare for the business of sports with a master's degree from Northwestern. Learn from a distinguished faculty of sports industry experts and build essential skills for working in college, amateur, and professional sports. Learn more.
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Thought for the Week
"In a world and business that is awash with data, it is tempting to use data to answer all of our questions, including creative questions. I urge all of you not to do that. If Disney had relied too heavily on data, the company might never have made big, breakthrough movies like 'Black Panther,' 'Coco' and 'Shang-Chi and the Legend of the Ten Rings.'" -- Bob Iger
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Cup o' Joe
The Week That Was
The Week That Was
(Bryant McBride)
This week we broke down media vs. medium, rethought the value of collectibles, saw the value in PB and J storytelling and discussed the continued importance of Latina voices in the marketplace.
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Sports and Technology
FUTRSPRT #SportsTech Rundown

FUTRSPRT and the Sports Marketing and PR Pros SmartBrief newsletter have teamed up to provide a weekly rundown of the week in sports/technology. In each edition, we will update the most newsworthy events from the industry as well as who we connected with on our twice-a-week podcast hosted by Bram Weinstein. If you'd like to get in touch, feel free to email at simon.ogus@futrsprt.com.

To subscribe, head over here. To connect with us on social media, visit and follow our Twitter and LinkedIn feeds.

This week we spoke with Jeff Morin, CEO of Liteboxer. He rejoins the podcast to discuss his home boxing workout innovation, also called Liteboxer.

As an aside, FUTRSPRT will now conduct its interviews on Fireside Chat, the new app that allows you to be in the live audience. Send me a note here if you want an invitation to join Fireside and have access to our shows with notifications of future tapings.

Topic of the Week: News that has caught my eye was Nike's announcement that it had opened the long-anticipated LeBron James Innovation Center near Nike's headquarters in Beaverton, Ore. It was the first of its kind in an effort to find ways to optimize performance and works to advance the future of sports science. The facility will include the 84,000-square-foot Nike Sport Research Lab as well as a full-sized basketball court, a 200-meter track and artificial field turf. The building will use over 400 cameras and 97 force plates to motion capture participants' every move. Nike's investment and the visibility of James' name on the project highlight the emergence and importance of technology and innovation in the sports world and how the biggest players in the space see it as valuable to invest. For Nike, it will continue to be another peg in their race to secure the world's best athletes as endorsers. This innovation center  is showing how a company's focus on technology and innovation is now a large part of that process and decision-making.

Three links from the week that was:
  1. The Convergence Of Technology And… Sports? Getting Fans From The Sofa To The Stadium
  2. How NASCAR is getting in on the race to develop a brand identity for the metaverse
  3. Former NFL QB Alex Smith shares 'sweat testing' technology with SoCal football program
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Worth a Look or Listen
Report: This year's best-selling soccer jerseys
The Best in Biz
JohnWallStreet by Sportico is located at the intersection of sports and finance. The franchise's daily email newsletter -- a must-read for those in the industry -- serves up a daily dose of news, insight and analysis on the biggest stories affecting sports executives. Sign up for the free publication by joining the Sportico "community" at sportico.com.

This week is a look at LatinX media growth.
Full Story: Sportico (10/12) 
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Sports Cause of the Week – by @sportsandchange
Manchester City FC manager Pep Guardiola and water technology company Xylem will team up to campaign for awareness and education on the world's water challenges, and support community initiatives through the Guardiola Sala Foundation. Together, they plan to reach hundreds of millions of people and motivate young people to address water challenges in their own communities.
Full Story: The Associated Press (10/5) 
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Diverse Voices - by Sportivo
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Brands Looking to Connect
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Have a cause, a special event, something looking to get the word out, a new platform launching? A meet-up in the Zoom space? Send us a note.
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First and Pen (www.firstandpen.com) is the new digital sports property from The Khanate Group. Led by media veteran Yussuf Khan, First and Pen connects audiences through the power of sports and voices of color. Harnessing the power, influence, and creativity of local storytelling, we connect, inform and inspire audiences by unleashing local voices of color in sports and amplifying them nationally. Do you understand the historical significance of LeBron James' ownership stake in the Boston Red Sox? Are you aware of the obstacles facing soccer clubs in Black and brown communities across Michigan? Do you know about the rich history of Black collegiate wrestling? What about the historical connection between baseball and Georgia? These are the types of original and powerful stories we tell at First and Pen. Follow us on social at firstandpen (Facebook, Twitter, Instagram), email us (firstandpen@thekhanategroup.com) and join us on our journey to connect, educate, inform and inspire.
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Help Wanted
JDS Sports is a sports and entertainment holding company that invests at the intersection of content and commerce. JDS investments span venture capital and private equity, and include SLAM, RTG Features, Buzzer, Dibbs, The GIST, VidMob, INFLCR, Transmit, ReadyUp, Framework Ventures, IDEO CoLab Ventures, 1091 Pictures, 19nine and Five-Star Basketball. They are looking for a full-time Community Manager to join the team. Reporting to the Chief Executive Officer and President, the Community Manager will play a central role at JDS Sports, supporting the firm's community engagement, operations, programming and marketing. The Community Manager will focus these tasks on both JDS Sports and two owned and operated businesses in particular, RTG Features and Five-Star Basketball. Major responsibilities: Plan and produce online and offline community engagements with JDS Sports portfolio companies, key stakeholders and partners. Collaborate with the teams and partners at RTG Features and Five-Star Basketball to execute initiatives & programs. Assist, manage and optimize JDS Sports day-to-day firm operations in support of the executive team. Develop and execute a content strategy across owned and earned media for JDS Sports, RTG Features and Five-Star Basketball. Manage applicable social media accounts (Instagram, Twitter, LinkedIn) for JDS Sports, RTG Features, and Five-Star Basketball. Requirements: Passionate about sports & entertainment, with an interest in venture capital a plus. Ability to foster community both online and offline and can show examples of past work. Excellent verbal and written communication skills. Proficient with tools for developing marketing content, managing social media channels, event production, and project management. Bachelor's degree required, with 1-3 years experience in community management, business operations, marketing and social media. Contact: prc@jdssports.com
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Twitch is looking for a Manager, Sponsorship Strategy & Operations. The position will be a key resource to the Twitch Properties Strategy team, responsible for the day-to-day strategic operations of the Twitch sponsorship portfolio. This person will have an eye on revenue-driving, best-in-class opportunities that utilize and bundle assets across the organization to create unique packages and offerings for global brands. This role can be based in New York or San Francisco. You will: Work alongside the Group Director and other team members to create dynamic, multi-faceted marketing programs for prospective partners to drive sponsorship sales revenue. Coordinate the execution of all elements of assigned partner contracts alongside account management team. Basic qualifications: 4-5 years of relevant industry experience, preferably with a sponsorship or marketing agency; sports/esports team or league property; or organization that works on major brand advertising within the sports/entertainment space. Proven success in creating new sponsorship platforms supported by major brand investment. Experience in understanding the relationship between brand marketing objectives and cross-platform media offerings. Willingness to work collaboratively across multiple departments and different stakeholders, both internal and external. Experience in developing sponsorship products and commercialization efforts for sports or entertainment properties. Understanding of esports, gaming and streaming preferred but not required Details here.
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SeatGeek seeks a Head of PR and Communications. You will manage all aspects of public relations, from crafting a compelling narrative to managing the internal team and agencies, to building out and executing upon a media strategy. You'll own all major communication touchpoints to help SeatGeek grow our reputation in front of industry, consumer and business press. What you'll do: Own SeatGeek's PR strategy and execution across all aspects of PR including corporate, industry, consumer, and internal communications. Create a narrative that extends our growth momentum throughout multiple audiences. Manage the PR and communications team to extend the potential for impact across the business. Cultivate and manage relationships with relevant tech, business, and sports/entertainment industry reporters. What you have: 7+ years experience working in PR and Communications, ideally with both in-house and agency experience. Direct experience within tech, ecommerce, marketplaces and/or sports/entertainment preferred. Experience driving results for growth companies with business and consumer audiences. Experience with IPO, investors and board facing communications is preferred. Experience building strong working relationships with executive leaders, product teams, and other business stakeholders. Details here.
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Manhattan College, an NCAA Division I institution and member of the Metro Atlantic Athletic Conference (MAAC), is seeking a qualified candidate for a 12-month, full-time position as an Assistant Athletic Director for Sports Communication and Media. The responsibility of the position is to work under the direction of the Senior Associate AD/External Operations and to provide leadership for and to oversee the Manhattan College Sports Communication and Media Office, which serves 19 Division I sports. The expectation is to plan, coordinate, and direct media and public relations activities, manage sports data for the department by preparing and disseminating relevant and accurate information in a timely manner for the varsity programs. The selected candidate will work closely with the college's Public Relations Office and the Sports Communication Department in coordinating the ESPN production and broadcasting of competition. Interested candidates can apply here.
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Marquette University is hiring a Director of Marketing and Fan Engagement. This position will be responsible for all aspects relative to the marketing and game day experience for fans attending Marquette athletics events. Duties and responsibilities: Plan, direct, and execute game production efforts for women's basketball and women's volleyball including the creation of game scripts, music/band promotions, videoboard content, cheer/mascot, and on-court presentations. Supervision of student employees for the marketing department. Work with Associate AD of Marketing and Sales to develop ads to be run in external and internal publications on campus and in community. Assist with creation of design elements, including print collateral, social media graphics and other design pieces for the department. Staff special promotions events both on and off campus that assist with community outreach initiatives. Bachelor's degree required in related field, such as Marketing. Previous work experience in college marketing required. Prefer 2-3 years minimum work experience This position must have a strong background and knowledge of market analysis and promotional strategies in order to maximize potential. Details here.
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Excel Sports is hiring a Director, Brand Marketing. The team is looking for an experienced account leader to support our current Brand Marketing clients. This person will advise our current and future clients on their sports and entertainment sponsorship marketing investments by deploying our end-to-end solutions including strategy, negotiation, activation and analytics. Role and responsibilities: Provides day-to-day management of Excel Sports Management (ESM) Brand Marketing clients across all sponsorship marketing and activation initiatives; builds and maintains positive client relationships that result in enhanced partnerships and increased ESM opportunities; leads the direction and development of creative platforms and new consumer engagement activations across all new and future client sponsorship opportunities; responsible for sustaining, managing and supporting the Brand Marketing team by reconciling budgets and providing ongoing client updates. Education and experience: Bachelor's degree required, MBA preferred; 6-8 years of direct experience in sponsorship marketing or brand marketing strategy and activation at an agency; experience developing and implementing sponsorship marketing strategy and activation on behalf of client or company; sports marketing and agency experience managing day-to-day relationships with clients, properties and agency partners. Preferred extensive experience working with sponsors in the NBA and basketball ecosystem, and should be an avid follower of basketball who understands key personalities and storylines. Apply here.
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CLEAR is looking for a business analyst on its Sports and Entertainment team to help the company make the right decisions, address key challenges and identify new ways to grow. The candidate should be able to package data and insight to help the team develop plans to determine the overall direction it should take to actualize goals. The person will interact significantly with our finance and data analytics teams. Duties: Lead budgeting and forecasting, including conversion of information in Salesforce related to opportunities to a reforecast and forecast comparison. Provide data visualization through conversion of actual and forecasted numbers into decks and other automated data visualization documents (Tableau, PowerPoint and Looker). Support financial analysis and modeling in conjunction with our finance team to capture buy-in and alignment. Provide insights to address competition, changes in customer preference, and improvements in technology and marketing tools. Support our analytics team in the formulation of new pricing, product, and promotional initiatives based on fan need states and pain points. Duties: 2-4+ years experience with a demonstrable track record of providing strong reporting, analytics and insight as part of a start-up environment. Technology background preferred, sports business knowledge very helpful. Strong quantitative and financial modeling skills, can work with large data sets to provide analytical support to all aspects of the business. Details here.
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Thanks for all the input! Stay safe, stay smart. -- Joe Favorito (@joefav)
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