January 23, 2022
SMPR
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This Week We Reach
We reach Australian Open middle weekend, NFL playoffs continue, PGA LaQuinta, PBR Georgia, Bobsleigh and Skeleton Junior World Championships, Futsal Euro 2022, Monte Carlo Rally, AFC Women's Asian Cup, Men's Pan American Field Hockey Cup, European Luge Championships edition of the newsletter.

Have stories for us to feature, causes that need help, looking for interns or full-time staffers anywhere in the world? We continue to look for causes, special events and just great storytelling big and small. Our audience has never stopped growing because it is made up of you. Thanks for that, but we could use some new thoughts and content to get the year going. Email me, follow me on Twitter, LinkedIn, Facebook, Tumblr, Instagram. My site is joefavorito.com. We always try to have some great best practices to share as well!
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Northwestern MA in Sports Administration
Prepare for the business of sports with a master's degree from Northwestern. Learn from a faculty of sports industry experts and build essential skills for working in college, amateur, and professional sports. Study online or on campus. Learn more.
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Thought for the Week
"It's the small things. How you spend your morning. How you talk to yourself. What you read. What you watch. Who you share your energy with. Who has access to you. That will change your life." -- Michael Tonge
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Graduate programs in sport and performance psych
Using positive and applied sport psychology, our sport and performance psychology programs train students in motivation, performance enhancement and human potential. Programs offered include MS, EdD and certificate. Learn how these options allow you to meet your specific career goals.
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Cup o' Joe
The Week that Was
The Week that Was
(Randy Walker)
This week we looked at the best practices of the NFL regular season, what "The Yellowstone Effect" could mean to sports and how staying focused on the user experience still needs to be priority one for teams and leagues.
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How to Align Marketing and Sales — And Why It Matters To You
Discover the keys to marketing and sales alignment, and learn how it can lead to closing more deals, driving greater revenue, and building long-term customer relationships — at the individual and account level. Register for the webinar.
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Sponsored content from The Wall Street Journal
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Some Articles You May Have Missed
Full Story: Boardroom (1/11) 
Sports psychology: Mental health and coaches
Q&A: How a media member grew her social presence
Tired of biased news stories? Try 1440.
The 1440 Daily Digest team scours hundreds of sources every day to provide a concise, comprehensive, and objective view of what's happening in the world. 1440 brings you fact-based news on culture, science, sports, politics, business, and more - all in a 5-minute read. Subscribe for free now!
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Sports and Technology
FUTRSPRT #SportsTech Rundown

FUTRSPRT and the Sports Marketing and PR Pros SmartBrief newsletter have teamed up to provide a weekly rundown of the week in sports/technology. In each edition, we will update the most newsworthy events from the industry as well as who we connected with on our twice-a-week podcast hosted by Bram Weinstein. If you'd like to get in touch, feel free to email at simon.ogus@futrsprt.com.

To subscribe, head over here. To connect with us on social media, visit and follow our Twitter and LinkedIn feeds.

This week we spoke with Steve Ehrlich, CEO of Voyager. He joined the podcast to discuss how Voyager is working with teams and brands to learn how to leverage cryptocurrency and NFT with their fans.

FUTRSPRT will now conduct its interviews on Fireside Chat, the app that allows you to be in the live audience. Send me a note here if you want an invitation to join Fireside and have access to our shows with notifications of future tapings.

Topic of the Week: News that stood out was the report that Apple is looking to get into the sports broadcasting game through a partnership with Major League Baseball. Essentially all major sports leagues have rights packages that expire in the next couple of years and one of the biggest growth drivers for professional and collegiate sports this decade will be moving broadcast rights, which were traditionally owned by networks, over to streaming platforms. This has already been evident with Amazon's 11-year package worth $11 billion to have the exclusive rights for Thursday Night Football. Andrew Marchand of the New York Post wrote that Apple could be interested in the Monday and Wednesday games that ESPN recently declined to continue broadcasting. Apple's presence could change the landscape for how fans watch sports in the future. It will be a whole new world when the biggest tech companies are broadcasting professional sports.

Three links from the week that was:
  1. NFL taps data science community to help track head impacts
  2. AI unmasks anonymous chess players, posing privacy risks
  3. How wearable tech helped elite athletes through the pandemic
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Here’s how Twitter is making its service safer
Brand safety is human safety. After all, people are at the core of everything we do. See how Twitter is investing in brand safety through policies, products, and partnerships to make the service a safer place for all.
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Worth a Look or Listen
The Best in Biz
JohnWallStreet by Sportico is located at the intersection of sports and finance. The franchise's daily email newsletter -- a must-read for those in the industry -- serves up a daily dose of news, insight and analysis on the biggest stories affecting sports executives. Sign up for the free publication by joining the Sportico "community" at sportico.com.

This week: How taxes can hit the New York sports gambling rush.
Full Story: Sportico (1/14) 
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Sports Cause of the Week – by @sportsandchange
The Hockey Diversity Alliance, made up of current and former hockey players of color, has partnered with Budweiser Canada to launch "#TapeOutHate," a campaign that will feature rolls of hockey tape available for purchase with "racism has no place in hockey" written on the tape. "The biggest thing we want to do is spark a conversation. It's a rallying cry. We know we can't do this on our own. We need our allies behind us, and that's the white community supporting us," said Akim Aliu, a former NHL player and a founding member of the HDA. "We want to share our experiences and come together as one, no matter race or gender. We want this game to reach its full potential."
Full Story: ESPN (1/8) 
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Diverse Voices - by Sportivo
Upcoming Networking Events
The place for upcoming events
Send us your upcoming chats and events. We will list them.
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Brands Looking to Connect
Send us a note
Have a cause, a special event, something looking to get the word out, a new platform launching? A meet-up in the Zoom space? Send us a note.
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Help Wanted
BSE Global is looking for a Digital Content Producer/Editor. The position will support all BSE Global content efforts through the development of forward-thinking video projects and production. The position will be responsible for helping elevate the visual manifestation of and storytelling around our brands including the Brooklyn Nets, Barclays Center, New York Liberty, Nets GC, and Long Island Nets. Job description: Build highly impactful content that evokes emotion and engages with our audiences. Conceptualize, shoot, and edit deliverables for social media and website distribution. Craft branded content campaigns and lead all aspects of production for BSE Global Marketing Partners. Edit long-form storytelling pieces and support post-production on various priority projects. Build content for native use in-arena as part of our Game Presentation run of the show. Skills: 3+ years experience working expertly in video production. Strong understanding of the sports, media and entertainment landscape required. Experience developing content specifically for social media channels. Expertise in branded content creation and collaborating closely with sales organizations is beneficial. Strong storytelling skills with the ability to both conceptualize and implement. Work experience shooting/producing content with talent integration is preferred. Proven track record of excelling in a fast-paced environment, serving multiple collaborators. Capability to work both collaboratively and independently, while remaining accountable and delivering projects on deadline. Excellent verbal and written communication skills including clearly communicating concepts. Details here.
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Amazon Advertising offers advertisers a rich array of media solutions now inclusive of the NFL on Prime Video. Our team will be looking for a lead person to develop a new team for sports in the Amazon Ads group focused on delivering contextually relevant creative executions, features, custom ideas and turnkey opportunities for our partners and their brands with the ability to leverage all of the assets in Amazon's ecosystem. Key job responsibilities: Lead and inspire a team of creative strategists and program activators that will serve our clients across verticals and agencies. Strong creative instincts and a portfolio of branded content work with a focus on sports. Basic qualifications: 5+ years in sports marketing creative roles. 10+ years pitching creative ideas to clients directly. Passion for sports and gaming. Details here.
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Excel Sports Management is looking for a collaborative, detail-oriented, curious and hungry self-starter to play an integral role in the day-to-day operations of our communications team. This position has a dual focus of supporting the communications team with day-to-day administrative tasks while learning and supporting the planning, development and execution of public relations and social media activities across each of Excel's business areas. The role reports to the Senior Manager, Communications. Role and responsibilities: Develop, edit and proofread materials including press releases, media pitches, interview briefs, fact sheets and other materials. Conduct background research, compile and analyze media and competitor coverage. Media monitoring and ongoing, real-time coverage tracking. Development of client-facing reports and support program recaps. Engage with and establish relationships with media and influencers. Develop and regularly update media lists and editorial calendars. Under guidance and supervision of senior team members, manage reactive media requests and proactively pitch client announcement and initiatives. Education and experience: Bachelor's degree in relevant field (PR, communications, journalism, advertising). One to two years or previous agency internship experience preferred. Must have strong storytelling, editorial and writing skills; be collaborative, engaging and a self-starter; have strong organizational skills and be able to multitask and work in a high-paced, dynamic environment. Details here.
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The Dock Spiders, located in Fond du Lac, Wis. (between Green Bay and Milwaukee), are a member of the Northwoods League, one of the most prestigious summer collegiate baseball leagues in the country. The Dock Spiders recently won the 2018 Northwoods League championship in just their second year. The Dock Spiders are owned by the Wisconsin Timber Rattlers, a highly respected team in Minor League Baseball and the single-A affiliate of the Milwaukee Brewers. It is our goal to provide you with hands-on experience and knowledge useful in competing for jobs in the baseball industry. We will also work with you to fulfill requirements for college credit if necessary. Qualifications are based on ability, desire, work ethic and a commitment to make the most of the experience. Our season begins in mid-May and continues through mid-August. Fond du Lac Dock Spiders interns receive a salary of $1,500 for the summer and are expected to maintain a very challenging schedule throughout the internship. Interns are expected to be at all home games along with working normal business hours. Our 2022 internship positions are listed below. Grounds intern: Perform and oversee all aspects of field maintenance including: edging, trimming, weed management and irrigation. Maintain playing surface for all games held at Herr Baker Field, including both Dock Spiders and non-baseball events. Basic knowledge of small engines and ability to operate small landscape equipment. Preparation of the field on all game days including chalking and dragging the infield. Schedule, train, and manage bat boys. Setup of batting practice and communicate with both teams' managers regarding pregame activities. Perform other facility and maintenance duties throughout the ballpark as needed. May be required to attend player/mascot/organization appearances in the community. Email jmisudek@dockspiders.com
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Kiswe is searching for a General Manager of a newly formed business focused on bringing interactive live video to online shopping. The GM of this new business will be an industry expert in e-commerce and will be respected by retail decision makers as a guide for integrating new technology, and trusted to add live and interactive video to their online sales workflows. We count on our GM to have experience with building or running businesses or to have had multiple functional roles that, taken together, thoroughly demonstrate strong ability to grow a new business. As a General Manager, you will be a key leader within our team and supported by a sales force, marketing, product management, development and customer operations. Accordingly, you will not only be responsible for growing this new business, you will advocate for, coach, and develop the people who support you. Primary Responsibilities: Fully manage the P&L for an emerging global business in the e-commerce space; refine and evolve Kiswe's go-to-market strategy for this new business. Desirable qualifications: A minimum of 5 years experience in a senior business leader role or equivalent, with demonstrated excellence in P&L management; strong professional history in e-commerce and/or digital retail; proficient understanding of digital video distribution and live video production; bachelor's degree in business or related fields -- MBA is preferred; excellent verbal, analytical, organizational and written skills. For more information or to submit your resume, contact us at HR@kiswe.com
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Thanks for all the input! Stay safe, stay smart. -- Joe Favorito (@joefav)
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