July 25, 2021
News for sports business professionals brought to you by Joe FavoritoSIGN UP ⋅   SHARE
This Week We Reach
We reach Tokyo Olympics, European Lacrosse Championship,  London ePrix, PGA Minnesota, LPGA France edition of the newsletter.

Still looking for your help. What have you, your business, your family, your colleagues learned during the pandemic? What will apply to our industry going forward? Who influenced you? We are going to compile a list of the best stories, maybe 300-500 words each, for a book project to be completed by January. Would you, your business or your colleagues like to participate to inspire and inform? Let me know your thoughts: global, unique, sincere, heartfelt, funny, creative, curious.

Email your ideas to me. Follow me on Twitter, LinkedIn, Facebook, Tumblr, Instagram. My site is joefavorito.com. We always try to have some great best practices to share as well!
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Empower your marketing with analytics and identity resolution
Marketers who expand their brands' data-driven culture with analytics, insights, and actions will win in today's competitive world. This can all be done without relying on cookies or other tactics that might seem invasive to today's consumer. This report shows you how to unify journeys across devices, browsers, and apps to create clean, dependable analytics that help you make actionable, data-driven decisions. Download the Report
Thought for the Week
"Power is not meant to be gripped with a clenched fist or to be hoarded, but power is meant to be handled generously so we can thoughtfully empower one another to thrive in our communities for love's sake, championing our humanity before our ambitions." -- Maya Moore
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Cup o' Joe
The Week That Was
The Week That Was
(Eddie Kull)
This week we examined the phenomenon of virtual horse racing,  the evolution of our careers and taking advantage of the simple things.
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Some Articles You May Have Missed
Sports and Technology
FUTRSPRT #SportsTech Rundown

FUTRSPRT and the Sports Marketing and PR Pros SmartBrief newsletter have teamed up to provide a weekly rundown of the week in sports/technology. In each edition, we will update the most newsworthy events from the industry as well as who we connected with on our twice-a-week podcast hosted by Bram Weinstein. If you'd like to get in touch, feel free to email at simon.ogus@futrsprt.com.

To subscribe, head over here. To connect with us on social media, visit and follow our Twitter and LinkedIn feeds.

This week we spoke with Bob Tetiva, founder and CEO of Sense Arena. He connected with Bram to discuss his virtual training system, which is used by professional and amateur hockey athletes. As an aside: Coming later this month FUTRSPRT will conduct its interviews on Fireside Chat, the new app that allows you to be in the live audience. Send a note here if you want an invitation to join Fireside and have access to our shows with notifications of future tapings.

Topic of the Week: During the pandemic, a select few companies have been able to take advantage of the stay-at-home lifestyle. There was no clearer example of this than Peloton, which took advantage of gyms closing and grew their user base at exponential rates to become one of the best-performing stocks of 2020. But this year, with people getting vaccinated and life inching back to normal, companies like Peloton won't be able to repeat what worked in 2020 and expect to continue growing at the same pace. It was inevitable that Peloton and others needed to add to their offerings and earlier this week it appears we saw the first steps of how the company is looking to expand. Peloton will be officially entering the video game business, announcing an in-app video game called Lanebreak. The game will only be available to Peloton bike owners and subscribers and will involve the riders changing their cadence to meet various goals that scroll through the app on the main Peloton screen and the on-screen rolling wheel. Players will be able to choose a difficulty level from multiple options, and the app is designed to engage people of all fitness levels. While the game isn't available yet, the members-only beta version is set to roll out later this year with a full rollout planned for later in 2022. A strong performing sector in the past year has been esports and video games, so it makes sense for Peloton to try and combine the two and bring more offerings to its platform. The bike now doesn't tabulate much except your total number of rides and scores among friends. It also doesn't have a rewards program or any other incentives to use the bike more and be more engaged with the platform. With this latest offering, we could be seeing the first steps toward Peloton 2.0.

Three links from the week that was:
  1. Advances in spike technology are laughable and unfair, says Usain Bolt
  2. LeagueApps raises $15M to be the 'operating system' for youth sports organizations
  3. Trail Blazers Launch First-Of-Its-Kind Non-Fungible Tokens With Gameday Poster Collection
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Worth a Look or Listen
The Best in Biz
JohnWallStreet by Sportico is located at the intersection of sports and finance. The franchise's daily email newsletter -- a must-read for those in the industry -- serves up a daily dose of news, insight and analysis on the biggest stories affecting sports executives. Sign up for the free publication by joining the Sportico "community" at sportico.com.

This week: A company going against the grain in the sports betting space.
Full Story: Sportico (7/14) 
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Sports Cause of the Week – by @sportsandchange
Athlete Ally, a national nonprofit working to elevate and advocate for LGBTQ athletes, along with GLAAD and Pride House Tokyo, released a "Guide to Covering LGBTQ Athletes at the Summer Olympics and Paralympics" as a resource to journalists and media professionals. According to Outsports.com, there are at least 142 out Olympians participating in the Games, more than double those at the Rio games in 2016 and more than all previous Olympics combined. This year's Games will also make history as the first in which out transgender athletes will participate. The guide is available here.
Full Story: Nielsen Wire (6/28) 
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Diverse Voices - by Sportivo
Upcoming Networking Events
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Brands Looking to Connect
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Have a cause, a special event, something looking to get the word out, a new platform launching? A meet-up in the Zoom space? Send us a note.
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FranceAndUS campaign is a new platform to create information and education focused on French-American sports and sports diplomatic ties. In illuminating French and American sports connections, #FranceAndUS will generate greater awareness of how these interactions are fostering closer ties and making an impact on and off the playing field. The website features voices of French athletes, teams, sports owners, journalists, and businesses in the United States and those of their American counterparts in France through the sports diplomacy prism — past, present, and coming generations. The goal is to build 250 French and American sports voices by the 250th anniversary of the Franco-American diplomatic alliance in 2028 and the Los Angeles Olympic and Paralympic Games. There will also be several backgrounder pieces to provide greater context to themes, events, and issues raised by the voices highlighted. Do you know of someone whose story would be a good addition to the voices section? Content producers and media, let’s brainstorm how your organization can tap into the rich trove of #FranceAndUS themes and storytelling -- perhaps a special package or ongoing column. Sports industry professionals and investors let’s find ways to partner together to grow the campaign. There are limitless opportunities and the process may provide fruitful ideas for other ways to tell your team, brand, or organization story and engage with different transatlantic communities. Do you have graduate students who are interested in possible internship opportunities, developing hard skills as well as content-specific knowledge? Contact Lkrasnoff@gmail.com for all details and partnership opportunities.
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First and Pen (www.firstandpen.com) is the new digital sports property from The Khanate Group. Led by media veteran Yussuf Khan, First and Pen connects audiences through the power of sports and voices of color. Harnessing the power, influence, and creativity of local storytelling, we connect, inform and inspire audiences by unleashing local voices of color in sports and amplifying them nationally. Do you understand the historical significance of LeBron James' ownership stake in the Boston Red Sox? Are you aware of the obstacles facing soccer clubs in Black and brown communities across Michigan? Do you know about the rich history of Black collegiate wrestling? What about the historical connection between baseball and Georgia? These are the types of original and powerful stories we tell at First and Pen. Follow us on social at firstandpen (Facebook, Twitter, Instagram), email us (firstandpen@thekhanategroup.com) and join us on our journey to connect, educate, inform and inspire.
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Help Wanted
Fanatics is looking for someone with a scrappy, get-it-done attitude who is passionate about analyzing data to solve business problems. This role will also have a heavy dose of exposure to senior management and candidates need a proven track record of distilling complex data into actionable insights. Responsibilities: This person will be responsible for developing a rigorous understanding of company's P&L and important factors to inform strategic decision-making. Expected to become expert in e-commerce performance, developing the ability to connect the dots between various business functions. Collaborate cross functionally to forecast revenue and key margin metrics for e-commerce business. Drive alignment on key metrics, track company performance and trends to ultimately provide visibility to operating performance. Dive into complex data sets to analyze trends, identify opportunities and quantify the potential value of new initiatives. Qualifications: Detail-oriented, with strong analytical, technical and problem-solving skills. Hands-on experience working with large and complex data-proficiency with SQL required. Financial modeling experience a plus, proficiency with Excel required. Comfortable in a presenter role. 2+ years of experience; e-commerce or consulting experience preferred. Knowledge of sports helpful, but not required. Apply here.
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Baylor University is looking for an Assistant/Associate Director of Digital Media to translate recruiting, marketing and branding strategies into original visual art and related campaigns that stimulate targeted audiences, shape, enhance and protect the Baylor Athletics brand and image. This position will oversee graphic design for select sport programs and assist interdepartmental teams within the athletic department with graphic design requests; lead creative concepts for select sport programs; and work with the athletic communications and fan engagement teams to help visually develop a creative strategy that will enhance each sport programs brand. What you will do: Serve as the lead graphic designer for select sports programs. Provide static and other forms of media for distribution on varying mediums and platforms. Assist with photography for select sports on gamedays/practices. Assist with lifestyle photography and team gear photos as needed. Maintain communication with student workforce, coaches and administration relative to creative content. Maintain working knowledge of and adherence to all NCAA, Big 12 Conference, and institution rules and regulations and communicate immediately any possible infractions of such rules and regulations to the Athletics Compliance staff. Other duties as assigned. Details here.
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The primary purposes of this position are to oversee and strategize publicity campaigns for select IPG client publishers; execute major media campaigns for Chicago Review Press, Triumph Books and other IPG business units; offer publicity consultation and services to client publishers; and to own the IPG corporate publicity strategy. Additionally, this role is responsible for managing and developing the in-house publicity team. Responsibilities and duties. Reporting to the VP, Marketing and Publicity, this role will: Manage and develop a team of 4 publicity professionals and 1-2 interns to excel within a fast-paced publishing and distribution company. Seasonally assign titles to publicity team from various IPG business units, including Chicago Review Press, Triumph Books, and Trafalgar Square Publishing. Run high-level publicity campaigns for Chicago Review Press, Triumph, and other IPG business units. Support the VP in developing and executing the corporate communications strategy. Provide publicity feedback for Chicago Review Press, Triumph Books, and other IPG client publishers on titles, covers, and acquisitions. Oversee all contracts and services offered by the IPG publicity department. Pitch to book trade media on titles and publisher news in face-to-face meetings. Guide authors, clients and appropriate senior management on media interaction. Analyze publicity campaign results and report results to sales, marketing, and publishers. Qualifications: College degree (BS/MS) in communications, public relations, journalism or related, or equivalent work experience. Minimum of 4 years of prior work experience in publicity (book publishing experience preferred), as well as experience managing others. Expert knowledge of AP Style and familiarity with Chicago Manual of Style. Proficiency in Microsoft Office programs, Cision, major social media platforms, MailChimp and media monitoring services. Details here.
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This position will be responsible for partnership account management and execution for corporate partners as determined by the Senior Manager, a minimum of 4-5 Corporate Partners that this position will manage as well as execute tasks as assigned by the Senior Managerr to fulfill additional partner entitlements. Ensure that all elements of assigned partnership accounts are fulfilled using the highest level of customer service. This person will activate and coordinate the successful service of their assigned group of corporate partners. Dealing with a diverse group of important clients and visitors as well as internal contacts at all levels; independent judgment is required to plan, prioritize, follow through and organize diversified workload. This position must support the organization's mission, vision, and values by exhibiting the following behaviors: excellence and competence, collaboration, creativity and innovation. The incumbent in this position is encouraged to model the following practices on a daily basis: 1. Demonstrated alignment with the company's mission and core business values; 2. Collaboration with key internal/external resources; 3. Ongoing self-development; 4. Ongoing learning and striving to meet expectations; 5. Serve as agency for assigned corporate partners, always focusing on strategy, activation, and retention and constant communication with the partner. Qualifications: Bachelor's degree. 3+ years of experience in client management and execution. Proficient in Microsoft Office, Excel, Word, Power Point and other digital literacy skills required. Adobe Photoshop program proficiency preferred. Ability to prioritize multiple tasks and support multiple high-level positions. Details here.
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Hiltzik Strategies is a strategic communications and consulting firm specializing in message and narrative development, corporate communications, crisis management and litigation support, media relations, digital and social media strategy, research and analysis, and content creation. We are looking for a highly motivated manager for our communications group in our New York office who will enjoy working in a fast-paced, collaborative, creative environment, and who can contribute to corporate and individual clients in sports, media, entertainment and other sectors, as well as their crisis management business. Responsibilities: Support Hiltzik Strategies' sports, media, entertainment and crisis communications practices. Lead select accounts on a day-to-day basis, including client communication and daily review of action items with team. Draft press releases, talking points, Q&As, and other written materials. Develop proactive and reactive communications plans for a variety of situations and clients. Cultivate media relationships and regularly pitch stories and invite reporters/editors for meetings with our team. Review media lists and research and provide feedback when necessary. Assist with developing new business proposals and participate in meetings and calls. Provide creative thinking on accounts and develop original client story angles. Qualifications: 3-6 years of professional experience, particularly at a public relations/marketing firm or as part of an in-house communications team. Background and/or interest in sports and entertainment. Excellent written and verbal communications skills. Strong organizational skills and attention to detail. Send information to kfulton@hstrategies.com
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At RealResponse, our mission is to help athletic organizations create the best possible experiences for their teams, from benchmarking sports programs to enforcing COVID-19 protocols to ensuring the health, safety and well-being of athletes. Founded in 2015, our partners include universities from major conferences including the ACC, SEC, Big 12, BIG10 and Pac-12, as well as professional sports teams and player associations, and Olympic national governing bodies. The role: Vice President of Demand Gen Marketing. You will be responsible for conversion through the marketing and sales funnel and your primary indicator of success is conversion of marketing leads to sales. You'll partner closely with the executive team, including CEO, to drive the growth mindset throughout the organization. Areas of Responsibility: Own growth and demand strategy. Develop and measure comprehensive and effective demand generation plans that drive visibility and demand. Lead and develop product positioning and messaging that resonates with targeted buyers as evidenced by actions taken, by understanding our brand, customer needs, product road map, market trends, and competitive landscape. Speak and present both internally and externally to promote the story of our product. Strategize initial expansion as well as subsequent growth into new market verticals. Qualifications: A proven track record of revenue growth and owning a number in organizations. Prior role(s) in athletics or technology, preferably both. 7+ years of experience in marketing, with a deep focus on performance-based growth marketing. Strategic marketing, product marketing, and/or product management experience is an added plus. Excellent written and verbal communication skills; must be comfortable in front of large, very executive groups, and a solid writer. Experience building and developing comprehensive marketing plans that incorporate objectives, marketing strategy, needs-based messaging and go-to-market for both marketing and sales channels. Proficiency in content management systems. Deep understanding of sales, marketing, and customer success processes and metrics in a SaaS business. Exceptional ROI-tracking skills, able to prove what is - or isn't -- working.This position can be located in Charlotte, N.C. or remote! Details here.
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The mission of Virtual Human Studios is to create an ecosystem where collectible digital assets hold value and have use in an exciting and evolving gaming and wagering environment. VHS is the company behind the first breathing NFT, Zed.Run, in the highly popular virtual horse racing space. We are looking for two interns for the fall who are thought leaders. They are passionate about the future of blockchain and technology. They must be eager to learn about how we are innovating in the NFT space and be proficient in designing Google slides. Background in coding, marketing, social media and sales is very helpful as we are learning and building together, and our plans are to quickly expand into other businesses in the coming months. This would be for credit and would be done a combination of virtually and in person. We have a very small office in Chelsea, N.Y., but the company is based in Australia. If interested send CV and cover letter to roman@vhslab.com
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Thanks for all the input. Stay safe and smart. -- Joe Favorito (@joefav)
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