October 13, 2021
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Today's Software Buzz
Some 86% of business-to-business software buyers use peer reviews to make a final purchasing decision, and 74% of B2B companies purchase five or more solutions at the same time, according to G2's "2021 B2B Software Behavior Survey." In addition, 55% think they will spend more on tech in 2022 and 60% always consider different vendors when it's time for renewals.
Full Story: Demand Gen Report (10/6) 
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Golub Capital: The Superior Financing Option
Golub Capital's Late Stage Lending financing solutions are more flexible, scalable and often, less expensive than bank debt, venture debt and equity. Learn more about how we can accelerate growth for software and technology companies.
Artificial Intelligence
AI traffic lights bring efficiency to intersections
Artificial intelligence could make for smarter intersections that speed traffic flow and reduce air pollution from prolonged idling. Google is applying the technology to traffic lights at four pilot locations in Israel and says the solution has achieved fuel savings of 10% to 20% and briefer intersection delays.
Full Story: Engadget (10/6) 
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Northwestern University MS in Information Systems
Prepare for IT management roles and build the skills needed to design and implement technology solutions that propel organizations forward. Choose from eight specializations to suit your goals. Study online and on campus. Learn more.
Mobile and Wireless
La. State U. mobile app may improve contact tracing
GeauxTrace, a mobile app developed at Louisiana State University, uses Bluetooth signals to determine how far one person is from another and notifies users if they have been within 6 feet of someone who self-reported a positive COVID-19 test within the past 14 days. Users are assigned a random number that is not associated with their phone number, personal email address or other identifying information, and the app doesn't show where the exposure occurred.
Full Story: The Advocate (Baton Rouge, La.) (10/5) 
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Security and Privacy
Google protects 14K Gmail accounts from phishing scam
(S3studio/Getty Images)
Around 14,000 Gmail accounts were the focus of a phishing campaign orchestrated by Russia-backed hacking group APT28, aka Fancy Bear, Google's Threat Analysis Group reports. The company says all of the malicious emails were tagged as spam, and Google has also alerted targeted users to potential government-backed activity, urging them to secure their accounts.
Full Story: CyberScoop (10/7),  Motherboard (10/7) 
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Health Care IT
Artificial intelligence is showing potential for improving health care, with Secure AI Labs working to unlock anonymized research data. "You shouldn't have to schmooze with hospital executives for five years before you can run your machine-learning algorithm," says Manolis Kellis, co-founder of SAIL and a professor at MIT.
Full Story: Massachusetts Institute of Technology (10/7) 
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Diversity and Inclusion
Workplaces shouldn't just look to recover from the pandemic but gain an edge on talent acquisition, especially with women disproportionately affected by COVID-19, write W. Brad Johnson and David Smith. This means rethinking attitudes about flexible work, avoiding split cultures of remote and on-site, and hiring managers "who can articulate the business case and the moral imperative for full gender balance and equity in the company, and promote those who exude authenticity, inclusiveness, humility, and empathy," they write.
Full Story: Harvard Business Review (tiered subscription model) (10/11) 
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Government IT and Policy
Ransomware attacks will remain a danger to the US for the next five years at a minimum, National Security Agency Director Gen. Paul Nakasone said at a cybersecurity conference. The nation's highest military cyberofficial, and commander of US Cyber Command, described ransomware as a top national security issue.
Full Story: The Wall Street Journal (10/5) 
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You can't erase what you know. You can't forget who you are.
Sandra Cisneros,
poet, writer, artist
National Hispanic Heritage Month is Sept. 15 to Oct. 15
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