January 25, 2022
SCTE SmartBrief
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Today's Cable Buzz
NBCUniversal, TikTok partner on Olympics content, ads
(Kevin Frayer/Getty Images)
NBCUniversal seeks to offer advertisers and TikTok users new experiences during the 2022 Winter Olympic Games and Paralympic Games from Beijing with a hub on TikTok featuring influencer-led live shows and daily content from the media company's various TikTok handles. Content will be supported by NBCU ad partners testing new ad formats.
Full Story: Marketing Dive (1/24),  TechCrunch (tiered subscription model) (1/24),  Adweek (1/24),  Ad Age (tiered subscription model) (1/24) 
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Wireless & Broadband
Comcast Business will activate 4G and 5G at Philadelphia's Wells Fargo Center early this year, the first private network the company is providing at scale. The project will leverage spectrum that Comcast has acquired in the Citizens Broadband Radio Service band and use Digital Automation Cloud technology from Nokia.
Full Story: FierceWireless (1/21) 
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Trends in Technology
Microsoft's recent $69 billion purchase of Activision Blizzard and Netflix's commitment to up its gaming ante with the licensing of original titles suggest that more tech companies are recognizing the potential behind gaming, writes Alex Sherman. "When mobile gaming is world leading, and we're some of the best producers, like where we are in film today, having two of the top ten, then you should ask what's next," says Reed Hastings, Netflix co-CEO.
Full Story: CNBC (1/21),  Financial Times (subscription required) (1/21) 
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Fixed wireless access is part of Midco's $500 million multi-gigabit fiber rebuild, which will also be a base for DOCSIS 4.0 installation. Chief Technology Innovation Officer Jon Pederson says that "if you combine multiple efforts you can build out your network much faster" and that supply chain problems haven't caused any major disruptions.
Full Story: FierceTelecom (1/21) 
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It would behoove leaders of smart cities to adopt peer-to-peer-based distribution apps, which have potential to transform a wide array of sectors by 2030, writes Brian Gilmore from InfluxData. Gilmore also predicts that in 2030, distributed ledgers will be decentralized and recommendation engines will probably shape most interactions with government-provided services.
Full Story: VentureBeat (1/21) 
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International News
The worldwide semiconductor industry grew its revenue by 25.1% to more than $500 billion last year, Gartner reports. Gartner's Andrew Norwood attributes the growth to stellar demand, price increases for raw materials and logistics
Full Story: TechRepublic (1/20) 
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Digital Trends
CBS News revamps CBSN streaming service
(Alberto E. Rodriguez/Getty Images)
CBS News will revive such classic series such as "CBS Reports" and "Person to Person" as part of an end-to-end programming overhaul and rebranding of its CBSN streaming service to the CBS News Streaming Network. The service will also introduce series with established CBS journalists as well as other original content.
Full Story: The Hollywood Reporter (1/24),  Next TV/Broadcasting+Cable (1/24) 
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SCTE/ISBE SCTE is envisioning the future of connectivity, today. Through technological leadership and innovation, SCTE has served as the applied science leader for the cable telecommunication industry for more than five decades. As a not for profit, member organization, SCTE moves member companies forward through continuous training for the workforce of tomorrow and by putting leaders into the conversations that matter. SCTE is the force behind the annual SCTE Cable-Tec Expo®, the largest cable telecommunications and technology tradeshow in the Americas. SCTE is a subsidiary of CableLabs®. Visit scte.org.
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