By Patrick Gall, Head of Channel Development, Orro Unifying a home system is, of course, a key role a professional installer plays for the customer — and part of the value they add. Right now there’s a growing opportunity to focus more on true, human-centric technologies, adding an entire new layer of intelligence to a home.
By Katye McGregor Bennett We love cookies, and if we had to choose how to die, death by cookies could be a good way to go. But what we don’t love is death by cookie-cutter marketing. These days, so many technology integration firms tell the same story and use the same types of imagery on their website. In a competitive marketplace where you have lots of local competitors, it’s important to be uniquely you, and a large part of that has to do with your online presence. In this column, we discuss ways to position your business against the competition, dig deeper into your company culture, lend authority to your brand, and show subtle differences that will allow you to differentiate yourself and stand out from the crowd.
The Integration Guide to Control Systems is a special section from Residential Systems that provides integrators with advice from leading CI professionals about selling and working with current control systems.
The Integration Guide to Projection Screens is a special section from Residential Systems that provides integrators with advice from leading CI professionals about selling and installing projection screens.
We are pleased to honor exceptional products that were exhibited at CEDIA Expo Virtual 2020. This digital Program Guide features all of the nominees in the 2020 awards program, and highlights the winners.