Report: Gen Z's 25 favorite brands and social's influence | Why marketers should tap into Pinterest influencers | Pandora gives NYC interactive DJ Khaled mural
May 23, 2019
PRSA SmartBrief
News for Public Relations and Communications Professionals
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Report: Gen Z's 25 favorite brands and social's influence
Morning Consult Brand Intelligence has revealed the top 25 favorite brands of Generation Z, with Google, Netflix, YouTube, Amazon and Oreo taking the top five places respectively. An additional report from Day One explains that the brands resonating with Gen Z have strong, authentic social media presences, and Day One's Sophie Krieger says that "it's critical for brands and marketers to understand that for my generation, advocating for change is a social experience."
Adweek (tiered subscription model) (5/22),  Fast Company online (5/22) 
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How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
PR In the News
Why marketers should tap into Pinterest influencers
Why marketers should tap into Pinterest influencers
(Rich Polk/Getty Images)
Marketers who aren't valuing Pinterest influencers could be missing out on opportunities to connect with consumers, writes Rebecca Heilweil who points to the platform's increasing popularity and user-friendly promotional tools. Oliver Yonchev, a director at Social Chain, says, "the cost of hiring an influencer on Pinterest is likely lower than the cost of hiring an influencer on another platform. Moreover, Pinterest doesn't take a cut."
Cheddar (5/21) 
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Pandora gives NYC interactive DJ Khaled mural
Pandora gives NYC interactive DJ Khaled mural
Khaled (Theo Wargo/Getty Images)
Pandora, as part of its "Sound On" campaign, has unveiled an interactive wall mural in New York City of DJ Khaled, created by street artist Lexi Bella. The mural features a QR code, which unlocks an audio-visual experience of DJ Khaled's new album.
Adweek (tiered subscription model) (5/22),  Billboard (5/21) 
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Travel/Tourism Section News Thursday
Airports are becoming increasingly connected through IoT
Internet of things technology can produce data that helps airports improve operational efficiency. A recent report by the Federal Aviation Administration's Airport Cooperative Research Program has laid out a framework for how IoT technology can capture data and how that data is communicated and analyzed.
Building Design + Construction (free registration) (5/20) 
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Study: Memorial Day weekend briefly lifts hotels
A review covering the past three years shows that hotels can expect a boost over several metrics on the Memorial Day weekend, but with lags beforehand and especially on Monday. The STR analysis showed travelers filling about 1.3 million rooms above normal on Saturday and Sunday.
Hotel News Now (5/22) 
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A4A projects a record 257.4M passengers will travel on US airlines this summer
Airlines for America predicts that 257.4 million passengers will fly on US airlines between June 1 and Aug. 31, up 3.4% compared to last summer. Airlines are adding 111,000 seats per day to accommodate the expected 93,000 increase in daily passengers.
The Associated Press (5/21) 
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Advice & Best Practices
Love your work? You may be vulnerable to exploitation
Research finds employers think it's more acceptable to place excessive demands on employees who are passionate about their work versus those who are not, writes CW Headley. Although job satisfaction is important to well-being, attaching too much self-worth to work puts emotional stability at risk.
Ladders (5/22) 
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Self-awareness is key to a positive professional image
Many people fail to realize that their professional image is suffering, writes Rebecca Koenig, who lists nine indications an employee lacks self-awareness. Consult with someone you trust to give you honest feedback about how others perceive your competency and social skills.
U.S. News & World Report (5/22) 
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PAG Saver Rate ends May 24
If you work in public affairs or for a government agency, join PRSA for the PAG Summit in Detroit, June 6 to 8. This year's Summit will focus on the multidisciplinary interests of public affairs professionals and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors, as well as in local, state and/or national government bodies and the military. Register by May 24 to save $100.
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