A Challenger, Gray & Christmas study revealed that 1,452 CEOs left their positions in 2018, the highest number since 2008 and a 25.2% increase from 2017. Vice President of Challenger, Gray & Christmas Andrew Challenger credits the spike in turnover to economic uncertainty and increased scrutiny of ethical behavior of executives by the public and media.
How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
Since taking charge of Coca-Cola in 2017, CEO James Quincey has introduced a "total beverage strategy," which involved implementing a value over volume focus and developing new brands all the while ensuring growth is the leading motive behind any changes. Coca-Cola has also streamlined its product testing to provide quicker go-to-market timelines and increased the flexibility of the core Coca-Cola brand.
Qualification for the Women's World Cup, one of Twitter's video partners. (Trond Tandberg/Getty Images)
Sarah Personette, vice president of global client solutions at Twitter, says that video advertisers produce 50% of the company's revenue and that brand safety drives many innovations and initiatives. She also touts new video partners that Twitter has secured, including the Women's World Cup, the PGA and BuzzFeed.
US markets have been relatively untroubled by the partial government shutdown, having gained 4% overall since it began, and taxpayers have been told the Internal Revenue Service will likely issue their refunds, writes Ben Walsh. However, the White House has doubled its estimate of the possible effect on GDP and experts including JPMorgan Chase CEO Jamie Dimon have issued warnings on that aspect, while Walsh points out the airline industry could be particularly affected if the impasse continues.
Student loans are undercutting the US housing market by preventing many people ages 24 to 32 from buying, a Federal Reserve study finds. From 2005 to 2014, homeownership in that age range declined to 36% from 45%, according to the study.
Agencies and in-house marketers will be inspired by our in-house agency, Creative Partnerships. Their award-winning campaigns are leading with eye-tracking, facial recognition, choose-your-own adventure microsites, and influencer marketing. Get inspired to create your best campaigns ever.
Has your team executed a fully-fledge, global, social media campaign, complete with a microsite, polls, a sweepstakes, and video content? Get inspired by the multiverse that is social media marketing by reading this case study of the Can You Kenya campaign.
To analytically get your work-life balance right, Ashley Faus outlines a five-step process involving jotting down around five things that provide the most satisfaction in your life and assigning a percentage to each. Focus your time on the things with higher percentages and address or ditch the things with lower scores.
Debating ideas at work can be incredibly productive if all parties stick to a few simple rules and remember that you're all in this together, explains author Shane Snow. Stick to the facts and never make the debate personal.
Stay on top of industry trends by attending media pitching coach Michael Smart's two-day workshop, "Secrets of Media Relations Masters," in Atlanta, on March 21 and 22. Discover how to craft the perfect pitch and get placements without pitching.
I liked being half-educated; you were so much more surprised at everything when you were ignorant.
Gerald Durrell, naturalist and television presenter