Good storytelling is key to startup success | LinkedIn reveals rebranding, refreshed logo | How Adidas is giving loyal fans a global voice
June 14, 2019
PRSA SmartBrief
News for Public Relations and Communications Professionals
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Good storytelling is key to startup success
Good storytelling is key to startup success
Having a compelling story is key to success for entrepreneurs seeking funding or traction with customers, writes Stephen Dupont. "Whether a business is making its first successful pitch to venture capitalists or its billionth sale to customers, communicating why the brand matters is the heart of every sale," he notes.
PRSAY (6/13) 
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How is marketing changing in 2019?
Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
PR In the News
LinkedIn reveals rebranding, refreshed logo
LinkedIn reveals rebranding, refreshed logo
LinkedIn has unveiled its new look via a branding site, which showcases the brand's revamped logo, custom Community typeface, new shapes and color palette. The rebranding, which has been in the works for two years, includes a new focus on authentic photography with documentary-type visuals showcasing real people in workplaces.
Adweek (tiered subscription model) (6/13) 
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How Adidas is giving loyal fans a global voice
How Adidas is giving loyal fans a global voice
(Spencer Platt/Getty Images)
Adidas is fighting consumer influencer fatigue and giving a voice to some of its most loyal fans by developing its own brand ambassador program, which has grown from a small group posting on dark social sites to a global force. One initiative, a series of videos spotlighting street footballers from its network of microinfluencers, garnered 41 million views on YouTube, Facebook, Instagram and Twitter within two seasons.
Digiday (tiered subscription model) (6/14) 
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Finance Section News Friday
Giants reportedly back Facebook cryptocurrency
Companies including Mastercard, PayPal, Visa and Uber have agreed to invest in Facebook's cryptocurrency, sources say. Each company will invest about $10 million in a consortium that manages the coin, which will be backed by a portfolio of government-issued currencies to ensure stability, the sources say.
MarketWatch (6/13),  CoinDesk (UK) (6/14) 
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Pelosi: House won't raise debt limit until spending caps lifted
The House will not act on legislation to raise the US debt limit until the Trump administration agrees to lift spending restrictions on domestic agencies, House Speaker Nancy Pelosi said. Treasury Secretary Steven Mnuchin said if agreement is reached on spending caps, "the debt ceiling has to be included."
The Associated Press (6/13) 
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JPMorgan strategist expects upside for 10-year Treasury yield
The yield on the 10-year Treasury note has recovered from a June 7 low, and JPMorgan Chase strategist Jason Hunter says it looks capable of ascending toward 2.24% or beyond. "We expect significant buying interest near the 2.28%-2.36% March to May breakout area if a backup extends that far," Hunter wrote in a note.
Bloomberg (tiered subscription model) (6/12) 
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Advice & Best Practices
Why you want to be an equal-opportunity networker
You'll forge more long-term and meaningful relationships by caring about peers and people lower on the ladder as much as those who outrank you, says Samantha Barry, Glamour editor-in-chief. Be yourself and avoid asking for favors so people will remember you favorably, she says.
CNBC (6/12) 
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Burnout is a risk when you don't pause to enjoy success
Help yourself avoid burnout by finding ways to link today's work with corporate and personal goals, writes Thor Projects President Robert Bogue. "Cast a compelling vision of what's on the horizon, but take time to recognize the specific victories that led you where you are," he writes.
Ragan (6/12) 
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Does your fiscal year end June 30?
Register for the 2019 International Conference to make the most of your travel and professional development budgets. Take advantage of your fiscal year coming to a close and join PRSA in San Diego, Oct. 20 to 22. Register by Sept. 13 to save $100!
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