How to land a C-suite communications position | Instagram scores points among athletes with e-commerce | Gartner: Marketers to embrace AI, abandon personalization
December 5, 2019
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How to land a C-suite communications position
How to land a C-suite communications position
Communication pros that strive to land a C-suite job need to be adept at strategic advising, business, writing and video production, writes Ted Kitterman. He outlines steps to take to demonstrate those skills to hiring managers and top execs to help land that coveted job.
PR Daily (12/4) 
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PR In the News
Instagram scores points among athletes with e-commerce
Instagram scores points among athletes with e-commerce
Instagram is encouraging sports teams to experiment with its shopping tags and checkout tools to expand their e-commerce footprint, and many are reaping the rewards such as the S by Serena brand, which attributes the platform to driving more than 50% of its sales following the launch of a jacket. Instagram's Dev Sethi says the platform has room to grow in this space, pointing to athletes such as Serena Williams, Tom Brady and NBA players who have fashion brands, and noted, "Shopping as a feature is a main priority for Instagram Sports."
The Wall Street Journal (tiered subscription model) (12/3) 
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Gartner: Marketers to embrace AI, abandon personalization
Some 80% of marketers are expected to forgo personalization efforts by 2025 due to low investment returns and complicated customer data management issues, and influencer marketing budgets will decrease by one-third by 2023 due to waning consumer trust in unknown brands, according to a Gartner study. Gartner also predicts that artificial intelligence will be used to detect emotions in more than 50% of digital ads by 2024, and more than 25% of marketing teams will include a behavioral scientist or ethnographer by 2025.
MediaPost Communications (12/2),  Campaign UK (tiered subscription model) (12/2) 
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Travel/Tourism Section News Thursday
$1.54T spent annually on luxury travel worldwide
$1.54T spent annually on luxury travel worldwide
Global luxury travel is a $1.54 trillion annual industry even without lodging and airfare, according to a report from ILTM and Barton using Wealth-X data. International travel accounts for 23% of the total, and more than 40% of food/drink and wellness experiences are attributed to travelers worth more than $1 million each.
Trade Arabia (Bahrain) (12/3) 
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American's Snowball Express takes military families to Disney World
American Airlines will operate 13 "Snowball Express" charter flights stopping in 22 cities to take families of fallen soldiers to Disney World in Florida. More than 1,700 families will participate this year, receiving access to services and scholarships as well as visiting the theme parks.
WZTV-TV (Nashville, Tenn.) (12/4),  KMBC-TV (Kansas City, Mo.) (12/4),  KXXV-TV (Waco, Texas) (12/4) 
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DHS proposes extending facial recognition to US citizens
DHS proposes extending facial recognition to US citizens
(Ian Waldie/Getty Images)
The Department of Homeland Security is proposing an end to its facial recognition exemption for US citizens, with the goal of preventing "persons attempting to fraudulently use US travel documents." As of now, US citizens do not need to submit to facial scans.
Digital Trends (12/2) 
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Advice & Best Practices
How to find lessons in holiday stress
The holidays can be a particularly stressful time for retail and hospitality entrepreneurs, who may depend on a late-year sales boost. Stress can provide opportunities for growth when handled correctly, and Raphaela O'Day of the Johnson & Johnson Human Performance Institute recommends planning "serious recovery time as a reward" after the holidays.
USA Today (12/4) 
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Three steps to keeping distractions down
Distractions are the largest barrier to satisfying work and leave employees feeling exhausted without results to show their accomplishments, according to corporate productivity trainer Maura Thomas. Three things to end the distraction habit are becoming aware of the problem, planning your tasks and making your habit less convenient.
Harvard Business Review online (tiered subscription model) (12/4) 
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Register for the APR Boot Camp in Fort Lauderdale
There is no better way to show the public relations world you are a true professional than by earning your APR credentials. Join PRSA in Fort Lauderdale, Fla., Feb. 26-28, 2020, for the three-day intensive APR Boot Camp designed for busy professionals whose schedules don't permit extensive preparation time. Seats are limited -- reserve your spot today!
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Submit your best campaigns of 2019 to the 2020 Silver Anvil Awards Program
Since 1944, Silver Anvils have been awarded annually to organizations that have successfully addressed challenging issues with exemplary professional skill, creativity and resourcefulness. If you have a campaign from 2019 that is award worthy, submit your entries here.
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