Morning Consult Brand Intelligence has revealed the top 25 favorite brands of Generation Z, with Google, Netflix, YouTube, Amazon and Oreo taking the top five places respectively. An additional report from Day One explains that the brands resonating with Gen Z have strong, authentic social media presences, and Day One's Sophie Krieger says that "it's critical for brands and marketers to understand that for my generation, advocating for change is a social experience."
How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. Get the ebook.
Marketers who aren't valuing Pinterest influencers could be missing out on opportunities to connect with consumers, writes Rebecca Heilweil who points to the platform's increasing popularity and user-friendly promotional tools. Oliver Yonchev, a director at Social Chain, says, "the cost of hiring an influencer on Pinterest is likely lower than the cost of hiring an influencer on another platform. Moreover, Pinterest doesn't take a cut."
Pandora, as part of its "Sound On" campaign, has unveiled an interactive wall mural in New York City of DJ Khaled, created by street artist Lexi Bella. The mural features a QR code, which unlocks an audio-visual experience of DJ Khaled's new album.
Internet of things technology can produce data that helps airports improve operational efficiency. A recent report by the Federal Aviation Administration's Airport Cooperative Research Program has laid out a framework for how IoT technology can capture data and how that data is communicated and analyzed.
A review covering the past three years shows that hotels can expect a boost over several metrics on the Memorial Day weekend, but with lags beforehand and especially on Monday. The STR analysis showed travelers filling about 1.3 million rooms above normal on Saturday and Sunday.
Airlines for America predicts that 257.4 million passengers will fly on US airlines between June 1 and Aug. 31, up 3.4% compared to last summer. Airlines are adding 111,000 seats per day to accommodate the expected 93,000 increase in daily passengers.
Research finds employers think it's more acceptable to place excessive demands on employees who are passionate about their work versus those who are not, writes CW Headley. Although job satisfaction is important to well-being, attaching too much self-worth to work puts emotional stability at risk.
Many people fail to realize that their professional image is suffering, writes Rebecca Koenig, who lists nine indications an employee lacks self-awareness. Consult with someone you trust to give you honest feedback about how others perceive your competency and social skills.
If you work in public affairs or for a government agency, join PRSA for the PAG Summit in Detroit, June 6 to 8. This year's Summit will focus on the multidisciplinary interests of public affairs professionals and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors, as well as in local, state and/or national government bodies and the military. Register by May 24 to save $100.