SEO is a good practice for public relations pros that want to boost search engine ranking and drive website traffic for their organization or clients, writes Jo Spink. She outlines six steps to boost online visibility, including using backlinks, "associating a small brand with a better known brand" and use "emerging keywords."
Leading PR executives share insight into lessons they've learned that have helped them develop and improve strategies such as Corberry Digital's Michael Fox, who stresses the importance of planning, measuring success and making adjustments. LED Truck Media's Jonnathan Trilleras believes in the power of solid research and BrandActive's James Burn reminds readers to "respect the time and effort it takes to dream up and implement effective PR strategies, and learn to be patient."
Twitter is helping marketers craft compelling tweets for its platform with its new Good Copy, Bad Copy program. Twitter creative lead Joe Waddington recently suggested eliminating all caps to avoid the appearance of shouting, using percentages instead of dollars, practicing restraint with hashtags and using website cards to maximize space and enhance the appearance of messaging.
Facebook is making it easier for brands to utilize its Creator Studio with a mobile app that's iOS and Android compatible. Marketers can use the app for a variety of functions, including viewing Facebook Page metrics for different day periods and scheduling, publishing and making changes to posts.
To keep up with the changing world of content marketing, Aparajita Choudhury, founder of Hummingword, recommends seven strategies for 2020. It's important to ensure content is optimized, put a distribution plan in place and include eye-catching visuals.
McDonald's communications leadership recently took steps to simplify its structure by reorganizing its global communications teams to focus on three areas, including strategies and campaigns, core capabilities for strategic and international communications and media relations and inputs, which includes insights and issues, according to an internal memo. "We needed to rewire," McDonald's Michael Gonda said.
Atlantic Union Bank President Maria Tedesco was hesitant to receive a pass from New England Patriots quarterback Tom Brady during a fundraising event, but he inspired her to step outside of her comfort zone and believe in herself -- and in him. "I am thankful that I was in the presence of a quarterback who knew what was best for the team, believed in me and encouraged me to try," she writes.
Workers with small children often find time to unwind elusive, but defining what you need is a great way to start, whether it be time to nap, be in nature, declutter or be with friends, says time management coach Elizabeth Grace Saunders. "Ideally, some of these items can become a regular part of your lifestyle so that you consistently refill your energy tank before it gets too low," she writes.
PRSA's 2020 International Conference is happening in Nashville, Oct. 25-27. If you want to speak at the premier event for public relations and communications professionals, submit a presentation by March 15 to be considered. Don't miss this opportunity!
