Steps for PR pros to master SEO | Tips to advance PR strategies | Twitter helps communication execs improve tweets
February 26, 2020
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Steps for PR pros to master SEO
SEO is a good practice for public relations pros that want to boost search engine ranking and drive website traffic for their organization or clients, writes Jo Spink. She outlines six steps to boost online visibility, including using backlinks, "associating a small brand with a better known brand" and use "emerging keywords."
Full Story: Glean Info (2/24) 
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PR In the News
Leading PR executives share insight into lessons they've learned that have helped them develop and improve strategies such as Corberry Digital's Michael Fox, who stresses the importance of planning, measuring success and making adjustments. LED Truck Media's Jonnathan Trilleras believes in the power of solid research and BrandActive's James Burn reminds readers to "respect the time and effort it takes to dream up and implement effective PR strategies, and learn to be patient."
Full Story: Forbes (2/24) 
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Twitter helps communication execs improve tweets
Twitter is helping marketers craft compelling tweets for its platform with its new Good Copy, Bad Copy program. Twitter creative lead Joe Waddington recently suggested eliminating all caps to avoid the appearance of shouting, using percentages instead of dollars, practicing restraint with hashtags and using website cards to maximize space and enhance the appearance of messaging.
Full Story: Social Media Today (2/25) 
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Communication Strategies
Facebook's Creator Studio offered as iOS, Android app
(Jonathan Nackstrand/Getty Images)
Facebook is making it easier for brands to utilize its Creator Studio with a mobile app that's iOS and Android compatible. Marketers can use the app for a variety of functions, including viewing Facebook Page metrics for different day periods and scheduling, publishing and making changes to posts.
Full Story: TechCrunch (tiered subscription model) (2/24),  Adweek (tiered subscription model) (2/24) 
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To keep up with the changing world of content marketing, Aparajita Choudhury, founder of Hummingword, recommends seven strategies for 2020. It's important to ensure content is optimized, put a distribution plan in place and include eye-catching visuals.
Full Story: Entrepreneur online (2/24) 
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McDonald's communications leadership recently took steps to simplify its structure by reorganizing its global communications teams to focus on three areas, including strategies and campaigns, core capabilities for strategic and international communications and media relations and inputs, which includes insights and issues, according to an internal memo. "We needed to rewire," McDonald's Michael Gonda said.
Full Story: PRWeek (2/25) 
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Advice & Best Practices
Learning from Tom Brady about instilling confidence
Brady (Maddie Meyer/Getty Images)
Atlantic Union Bank President Maria Tedesco was hesitant to receive a pass from New England Patriots quarterback Tom Brady during a fundraising event, but he inspired her to step outside of her comfort zone and believe in herself -- and in him. "I am thankful that I was in the presence of a quarterback who knew what was best for the team, believed in me and encouraged me to try," she writes.
Full Story: The Glass Hammer blog (2/25) 
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How to recharge as a working parent
(Allison Joyce/Getty Images)
Workers with small children often find time to unwind elusive, but defining what you need is a great way to start, whether it be time to nap, be in nature, declutter or be with friends, says time management coach Elizabeth Grace Saunders. "Ideally, some of these items can become a regular part of your lifestyle so that you consistently refill your energy tank before it gets too low," she writes.
Full Story: Harvard Business Review online (tiered subscription model) (2/24) 
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PRSA's 2020 International Conference is happening in Nashville, Oct. 25-27. If you want to speak at the premier event for public relations and communications professionals, submit a presentation by March 15 to be considered. Don't miss this opportunity!
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I don't have a feeling of inferiority. Never had. I'm as good as anybody, but no better.
Katherine Johnson,
mathematician, NASA scientist, Presidential Medal of Freedom recipient
February is Black History Month
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