Beautycounter stresses social change in new campaign | Shutterstock CMO: Customers expect sophistication | Sitecore CMO on driving digital transformation
September 11, 2019
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Beautycounter stresses social change in new campaign
Clean beauty brand Beautycounter is running a multi-channel campaign with the tagline "Looking Good is Only Half the Picture," as part of a continuing effort to spark positive social change. The campaign is running across social and print media and on billboards and other outdoor venues in Los Angeles and New York City.
Glossy (tiered subscription model) (9/9) 
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Shutterstock CMO: Customers expect sophistication
Shutterstock Chief Marketing Officer Lou Weiss talks about how digital and social platforms have empowered people and made it more important than ever for brands to create meaningful relationships based on authenticity and to deliver relevant experiences. "The sophistication that customers -- whether they be B2B or consumers -- expect has just gone up massively over the last 10 years as millennials and Gen Z, who are all digitally native, start to come into the professional workspace," he says.
Which-50 (Australia) (9/10) 
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Sitecore CMO on driving digital transformation
Paige O'Neill, global chief marketing officer at Sitecore, discusses the importance of having C-suite consensus on digital transformation strategy, why it's essential to identify quick wins while looking to the future and how transformation is being driven by customer expectations. "The mandate customers have given brands is so strong, we're willing to put ourselves through these multi-year projects and come out the other side because we need to modernize," she says.
CMO (Australia) (9/5) 
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Innovation at Work
Fashion brands test community marketing
Fashion brands test community marketing
(W Hotels Worldwide/YouTube)
Some fashion brands are expanding their apparel marketing by taking a more community and organic approach to marketing by putting their brands into real-life settings where they are made to be worn. Men's activewear brand Rhone plans to begin offering fitness classes at W Hotels in New York and New Jersey, while DTC maternity brand Hatch offers birthing classes for expectant mothers.
Glossy (tiered subscription model) (9/10) 
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Spotify integrates with Snapchat to enable content sharing
Spotify has integrated with Snapchat to enable users to share playlists, podcasts and songs within Stories and Snaps. Users of the streaming audio service simply have to tap share and choose Snapchat from a drop-down menu to create Stories or Snaps with the desired content and album art.
TechCrunch (9/9),  Engadget (9/9),  Adweek (tiered subscription model) (9/9) 
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Trending Now
Social media, smartphone use up for older people
Social media, smartphone use up for older people
(Pixabay)
Facebook usage by baby boomers and consumers ages 74 and above has risen by double digits in the last four years and smartphone use by baby boomers has increased from 25% to 68% since 2011, the Pew Research Center reports. The study also found that social media use among millennials has stayed steady since 2012 but, for those age 39 and older, has risen by a minimum of 10 percentage points.
MediaPost Communications (9/9) 
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Report: Marketers waste millions annually on bad data
Marketers estimate that roughly 21 cents of each media dollar spent during the past year was wasted because of poor data, which equates to a $1.2 million loss for a midsize business and increases exponentially for larger enterprises, according to a Forrester Consulting report. Marketers said their most significant hurdles related to lackluster data quality are faulty targeting, customer churn, reduced productivity, subpar customer experience and inaccurate marketing and media performance.
MediaPost Communications (9/9) 
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PR Council Updates
Carson Kressley to host the PR Diversity Awards on Sept. 19
Carson Kressley to host the PR Diversity Awards on Sept. 19
Kressley
Are you ready to be bedazzled? We're thrilled to announce Emmy-winning TV star, tastemaker, celebrity stylist, New York Times best-selling author and fashion designer Carson Kressley as host of our Member Dinner & Diversity Distinction in PR Awards on Sept. 19 in NYC! Get your tickets now.
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Critical Issues of the Modern Workforce Forum to create new ideas about talent
Critical Issues of the Modern Workforce Forum to create new ideas about talent
If you're a business leader who wants to create a thriving workforce of the future, then you should attend the PR Council's Critical Issues of the Modern Workforce Forum on Sept. 20 in NYC. Our speakers walk through the world and see opportunities and problems differently than most in the industry. This event aims to leave you with new ideas about our workforce and the motivation to do the difficult work to craft new solutions -- for our colleagues, our clients, and the world. Buy tickets now!
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Michel de Montaigne,
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