This infographic from Vamp highlights Instagram's most significant updates during 2019, such as February's launch of in-feed previews for IGTV content and the introduction of Checkout on Instagram in March. October saw the addition of "tap to try on" augmented reality ads and "product launch stickers" for Instagram Stories that send users a push notification when a new item is available.
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Mozilla CMO Jascha Kaykas-Wolff uses agile marketing to create a team structure and align goals across the company. He emphasizes the communication of priorities and deployment of resources through this structure to solve problems efficiently.
InRiver Chief Marketing Officer Steve Gershik talks about his career in business-to-business marketing and the technologies that are vital for delivering the superior experiences expected by prospects. "As organizations use AI and data to stay relevant to their buyers in real-time, they need automation to ensure they are being fully adaptive to meet those needs," he says.
Coca-Cola's Celebrate Failure Award annually reminds employees that failure is acceptable, as it promotes risk-taking and innovation, says CEO James Quincey. "The only true failures are situations in which we fail to learn," says Quincey.
BuzzFeed is launching SponCon, a service in which the publisher's editorial team creates content that "align[s] with the initiatives of the advertiser" and does not appear as branded content, but enables the company to own "100% of the share of voice with on-page display advertising," writes Kayleigh Barber. BuzzFeed is providing impression guarantees through "a mixture of organic traffic and social distribution."
Pepsi's campaign featuring Cardi B is one example of how brands benefit by paying attention to cultural trends. "Rather than start with your brand objective, start with what's happening in culture by listening to the consumer, looking at cultural truths and insights, and saying, 'OK, there is a thing that is bubbling up here,' " says Todd Kaplan, PepsiCo's vice president of marketing.
Now that the era of 'dark posts' is over, advertisers can use Facebook's new ad transparency tool for competitive research purposes. But does Facebook's new tool truly provide insight into the highly targeted ads on the platform? And how valuable is the available information? Read here.
Did you know hidden programmatic advertising fees called "tech taxes" account for more than half of all programmatic spend? Due to the current state of digital advertising, it's harder than ever for agencies to guarantee ad transparency and prove results to new and existing clients. Read on to discover how to help solve the growing transparency crisis.
Direct-to-consumer brands aren't just online-only anymore and are moving into omnichannel marketing, creating competition for legacy brands, Brad Brinegar writes. Differentiation isn't coming from the products but from the brands, using data and access to consumers to create personalized experiences and retain customers without the scale of brand giants.
Facebook Vice President of Global Affairs and Communications Nick Clegg told journalists Monday that having questions regarding how data is housed is legitimate, but he says antitrust officials need a more contemporary view of competition and data and should not treat it like a commodity or finite resource. The platform also announced that it's giving consumers more control of their data by enabling them to export photos to Google.
Why are some organizations able to continually evolve to meet the times and the marketplace, while others can't? What does it take to make sure your brand does? Join us for the next installment of The Growth Series on Friday, Dec. 6 at 12:00 p.m. Eastern Standard time to learn how you can shift ahead to generate long-term value and increased brand equity for your firm and your clients. Our featured guest is J. Mark Riggs, CEO and lead strategist of TPC Growth.