Pinterest revealed its 100 emerging trends for 2020 based on user data, categorized into 10 themes, including Beyond Binary, which reflects a shift toward gender neutral shopping habits. Among the other themes are Conscious Consumption, showing an increased focus on sustainable products, 90s Re-Run, Re-wilding and Pampered Pets.
Klarna CMO David Sandstrom discusses the fintech brand's "energetic" transformation and app rollout targeting millennial consumers with an emphasis on responsible lending. "We want to make people aware that it's not all about shopping ... we want to build experiences and engagement, not just drive sales. So this is a topic that we're trying to approach in a sustainable and safe way," he says.
Sidetrade Chief Marketing Officer David Turner discusses how marketing has evolved, collaborative working, artificial intelligence and machine learning, and the importance of combining tech with basic strategy principles. He says, "think about the customer pains, talk about benefits in their language, that's all still critical!"
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TikTok debuted its year-in-review push, which includes a 30-second "You Made 2019 on TikTok" spot showcasing the year's top videos and encourages users to share their own annual roundup videos using #YouMade2019. The campaign is running across TikTok, Twitter and Instagram, and includes digital out-of-home ads in select US airports.
The "#SayYesToTheWorld DM Destination" Instagram campaign has launched for Lufthansa, which invites users to direct message the brand's US account and say why they would "say yes" to traveling to one of the airline's "surprising" international destinations. The brand will judge the best answers and award the winner with two tickets to the chosen location, and the contest is being promoted via digital content and paid social.
The content lineup for the mobile-based short-form service Quibi is starting to take shape after founders raised about $1 billion to secure programming from famous A-listers as well as more obscure social media influencers. The service, which will launch in April 2020, is targeting daytime audiences for much of its viewing base.
Twitter tweeted the top trending content on the platform during 2019, spanning tweets and threads that attracted the most global shares, and the most-used emojis. The list also covers the most-tweeted about hashtags, movies, TV shows, actors, sportspeople, musicians and more.
This infographic from PAN Communications displays next year's key trends for chief marketing officers from more than 20 influencers in the marketing world. SAP Customer Experience's Jason Rose emphasizes the importance of customer-centricity, and Integrate's Scott Vaughan highlights why creative storytelling is essential to surprise and delight business-to-business prospects.